OtherWayAround

OtherWayAround

Software Development

Smyrna, Delaware 2,146 followers

Creating self-sustained app growth for small and medium-sized apps through ASO and paid acquisition within 6 months.

About us

Not following the same old rules for app marketing, where only the big-spender apps are favored. We are here to challenge the status quo and give apps the growth they deserve. Seeing the gap in the market; we have developed a 6-Month App Growth Program, intentionally designed to be a one-time partnership only. We don't want apps to rely on our services indefinitely. Instead, we strategize, audit, and implement with our customers, enabling them to gain the skills and knowledge to independently manage their app growth within 6 months. Based in London, OWA is a fully remote start-up that embraces personal development and empowerment. We are unapologetically obsessed with communication with our customers and within our team. Our culture thrives on the pillars of respect, transparency, and direct feedback. Bureaucracy and slow-moving structures are not our cup of tea. We thrive on agility, embracing well-defined processes that drive our efficiency. Curious to see what happens under the hood? Hop on to (otherwayaround.co). Want to be part of this epic adventure? Check out our openings at otherwayaround.co

Website
https://otherwayaround.co
Industry
Software Development
Company size
11-50 employees
Headquarters
Smyrna, Delaware
Type
Privately Held
Founded
2023

Locations

Employees at OtherWayAround

Updates

  • View organization page for OtherWayAround, graphic

    2,146 followers

    🏀🏆𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗖𝗣𝗣 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗮𝗺! This week’s spotlight is on Sofascore, the ultimate MVP of sports apps. With an Search Popularity of 49 on the App Store, they’re making waves in the CPP game. SofaScore tailors custom CPPs for every major sport, from football to combat sports.Their Football CPP, featuring Luka Modrić, commands attention like no other. Each CPP is designed to align perfectly with user searches and expectations. By targeting 800+ keywords in Apple Search Ads, their strategy is spot-on. Their Fighting CPP punches through the competition with an 18% ASA impression share. Tennis fans are served well with a CPP that delivers exactly what they need. What sets them apart is versatility, clear value propositions, and engaging visuals. SofaScore’s creative approach ensures fans of all sports feel right at home. Massive kudos to the SofaScore team for transforming sports app marketing! 🏅 Ready to level up your CPP game? DM us, and let’s tackle your CPP strategy with insights sharper than a striker’s aim!

  • #𝗣𝗿𝗼𝗧𝗶𝗽𝘀𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝗜𝗻-𝗔𝗽𝗽 𝗘𝘃𝗲𝗻𝘁𝘀: 𝗬𝗼𝘂𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻 𝗳𝗼𝗿 𝗔𝗦𝗢 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Think in-app events are just another checkbox? Think again. They’re your golden ticket to app store domination—if you do them right (spoiler: most don’t). Here’s the deal: 🔥 Trends are free traffic—use them. ✨ Make events fun, not a chore. 🔍 Keywords matter—use them strategically, not like it’s 2010. 📣 If you’re not shouting about your event everywhere, you’re doing it wrong. Once the party’s over, dig into the data, learn, and crush it next time. Smart ASO, done right. 👉 Swipe through to see how it’s done! #ASO #AppGrowth #MobileMarketing #ASA

  • Success Story : Baydöner Cossla's App Growth Revolution! 🚀 At OtherWayAround, we’re not just here to shake things up – we’re here to help apps break free and operate independently, without agency dependency. Today, we’re excited to share how our expert ASO (App Store Optimization) strategy transformed Baydöner Cossla from a well-crafted app struggling for visibility to a market standout! Oh, and one more thing—if you're looking for the perfect partner, we’re the last agency you’ll need. With our strategies, you won’t even need us anymore. 🚀 Curious how your app can achieve similar success? Let's chat! 💬 #AppStoreOptimization #MobileMarketing #AppGrowth  

  • ✨#𝟮𝟳 𝗦𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗹𝗮𝗻𝘁𝗮✨ For those of us who turn green thumbs into green tragedies, Planta’s visuals plant the seeds of trust. 🌱 Planta’s visuals bloom with trust-building social proof, a fresh and nurturing color palette, and clear, compelling feature highlights. Its design gently reassures even the worst plant parents that they’ve got this. Swipe to see how Planta grows user confidence before they even download. 🍃 #AppDesign #MobileMarketing #AppStoreOptimization

  • 🎯 𝗟𝗲𝘀𝘀 𝗶𝘀 𝗧𝗿𝘂𝗹𝘆 𝗠𝗼𝗿𝗲: 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗝𝗮𝗽𝗮𝗻𝗲𝘀𝗲 𝗔𝗦𝗢 🇯🇵 In Japanese ASO, fewer keywords deliver bigger results. Character-based scripts let you pack meaning into less space. Clean, focused metadata beats keyword stuffing every time. Minimalism isn’t just aesthetic—it’s strategic. Swipe to learn how to simplify and win! 🚀 Need help with ASO? Let OtherWayAround guide your success. #ASO #AppStoreOptimization #JapaneseASO #MobileMarketing 

  • 🚀 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗵𝗶𝗻𝗲 𝘁𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻?🎄 The holidays aren’t just about gifts and cheer—they’re also a golden opportunity to boost app growth! From festive app listings to irresistible holiday offers, it’s time to connect with users, drive downloads, and increase engagement. At OtherWayAround, we know how to make your app shine during the busiest time of the year. Here are some actionable strategies to get your app ready for the holiday rush and maximize your growth:

  • View organization page for OtherWayAround, graphic

    2,146 followers

    𝗙𝗿𝗼𝗺 𝗗𝗲𝗰𝗹𝗶𝗻𝗲 𝘁𝗼 𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲: SimplyWise'𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 The app once known for scanning receipts is now a top financial tool for self-employed individuals. How? Strategic ASO and ASA: 60.5% organic growth. +32.6% Tap-Through Rate. A 172% increase in conversion rates during peak tax season. Swipe through to see how SimplyWise turned challenges into opportunities—and how we can do the same for your app!

  • ✨#𝟮𝟲 𝗦𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗕𝗿𝗲𝗲𝘁𝗵𝗲✨ A serene take on app store visuals! Breethe blends calming design with trust-building elements, creating a seamless user journey before download. User reviews and stats build trust, while flexible, UI-independent screenshots highlight benefits. A soft palette and spacious design reflect the app's mindfulness focus. Swipe to see how Breethe’s thoughtful approach creates a visual story that’s as relaxing as its purpose. #AppDesign #MobileMarketing #AppStoreOptimization

  • 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗖𝗣𝗣𝘀: 𝗛𝗼𝘄 𝗗𝗿𝗼𝗽𝗯𝗼𝘅 𝗦𝗲𝘁 𝗮 𝗚𝗼𝗹𝗱 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝘁𝗵��� 𝗨𝗦 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 In the fiercely competitive US App Store, standing out is no small feat Dropbox's success is no accident. With an organic visibility score of 83 and masterful use of Custom Product Pages (CPPs), Dropbox connects with diverse user needs. From file sharing to photo backup, each CPP is a testament to their innovative and user-centric marketing strategies. 🎯 Here’s a glimpse of Dropbox’s standout CPPs: 📂𝗙𝗶𝗹𝗲 𝗦𝗵𝗮𝗿𝗶𝗻𝗴 𝗖𝗣𝗣:Targets keywords like "online file sharing" and "share large files," boasting an 18% impression share. 📸 𝗣𝗵𝗼𝘁𝗼 𝗕𝗮𝗰𝗸𝘂𝗽 𝗖𝗣𝗣:Simplifies digital storage and preserves precious memories, earning an 11% impression share. By blending functionality with emotion, Dropbox redefines user experience and sets a gold standard in App Store Optimization. 👉 Ready to elevate your CPP strategy? Let us help you craft impactful CPPs that resonate with your audience and boost your app's visibility.

  • 🔍 𝗣𝗿𝗼 𝗧𝗶𝗽 𝗧𝘂𝗲𝘀𝗱𝗮𝘆: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗧𝗶𝗺𝗶𝗻𝗴 From Trickle to Tsunami in App Ratings Our clients at OtherWayAround learned a valuable lesson: It’s not just about asking for ratings—it’s about asking 𝘸𝘩𝘦𝘯. After tweaking the timing of their rating prompts, they saw a surge—collecting more ratings in one month than in the previous six combined. Do you want to remove the rating problem from being a blocker to your apps’ growth? Let’s find that sweet spot together! 👉 Swipe now and drop your thoughts below! #AppMarketing #MobileGrowth #UserFeedback #RatingStrategy

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