TikTok

6 headlines from the U.S. Economic Impact Report TikTok is a beloved platform for users to create, connect, and discover. But a new report, out today, reveals TikTok is also a powerful engine for the U.S. economy. In 2023, in collaboration with TikTok, Oxford Economics conducted a study to measure the economic value of the TikTok platform to local communities across America. From contributing tens of billions to the U.S.'s GDP, to the creation of hundreds of thousands of jobs, in just 5 years, TikTok has become an integral part of America’s economic infrastructure, particularly for SMBs. Explore the full report and learn more about how we foster opportunity and discovery here 👉 tiktokeconomicimpact.com. #LifeatTikTok

📣 Top 10 Artists on TikTok 2024: By The Numbers 🌎 7 OF TOP 10 K-Pop continues its global domination, with seven out of TikTok’s Top 10 Global Artists coming from the genre. Groups like ENHYPEN and aespa captivated fans worldwide, driving trends with their viral choreography and creative campaigns. ENHYPEN’s hit XO (Only If You Say Yes) alone inspired over 354,000 TikTok creations! 📈 15 MILLION VIDEO CREATIONS In the U.S., Sabrina Carpenter led the charge with viral tracks Espresso, Please Please Please, and Taste, which collectively sparked over 15 million TikTok video creations. Her exclusive in-app album launch for Short n' Sweet and six Grammy nominations cemented her as one of TikTok’s biggest stars of the year. 👑 BACK TO BACK For the second consecutive year, a Mexican artist claimed the top spot, with reggaeton sensation Yeri Mua leading the charge thanks to the viral success of her track Linea del Perreo. 👉 Discover more via our Newsroom: https://lnkd.in/g-A5KUdJ #LifeatTikTok #YearOnTikTok

Have you ever jumped into something completely new? 🤔 Ziba Abulaiti is embracing that challenge at TikTok! It’s her first mobile-based role, and she’s loving the innovation and collaboration all around her. ✨ #LifeAtTikTok #Innovation #CareerGrowth #Collaboration

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📣 Top 10 Songs on TikTok 2024: By The Numbers 📊 200 MILLION VIDEO CREATIONS The Top 10 Songs on TikTok globally accounted for over 200 million video creations on our platform, and represent more than 8 billion streams on Spotify. 🌎 7 COUNTRIES These tracks come from artists representing seven different countries, showcasing the platform’s global reach and cultural diversity. 👀 1.3 BILLION STREAMS TikTok's global Top Song of 2024 was the smash reggaeton hit 'Gata Only' by FloyyMenor and Cris Mj - also TikTok's global Song of the Summer - which saw over 50m creations on TikTok and generated 1.3 billion Spotify streams, making the track the undisputed breakthrough hit of the year. 📈 13 OF 16 No. 1 SONGS In addition, this year, 13 of the 16 Billboard Hot 100 No. 1 Songs of 2024 had major trends on TikTok, proving TikTok's impact on track success both on and off the platform. 🔥 3 LATIN TRACKS Latin music surged to new heights on TikTok this year, with three Latin tracks - Gata Only, La Diabla, and Alibi - dominating the Global Top 10 Songs list. These tracks amplified the genre's global appeal, and spotlighted TikTok's role in bridging cultures and introducing listeners to diverse sounds. 👉 Discover more in the Newsroom: https://lnkd.in/g-A5KUdJ #LifeatTikTok #YearOnTikTok

"Every day, somebody achieves a first milestone – there’s always something new to celebrate." 🏆 Check out this conversation with Claire Mulhern, who leads TikTok’s Small to Medium-sized Business team for EMEA. ✨ From supporting entrepreneurs to building a dynamic, resilient culture, Claire shares insights and advice around what makes working at TikTok special. 🔥 👉 Check out the full interview and explore opportunities with the SMB team here: https://brnw.ch/21wPev4 #LifeatTikTok #SMB

Ziba Abulaiti's journey into engineering wasn’t traditional, but her love for problem-solving led her to TikTok. Now, she’s all about lifting up other women in the field and sharing her top tips for success! 💡 #LifeatTikTok #Engineer #Careerjourney

2024 on TikTok will be remembered as the year of iconic impact. 🪭 We were very demure 💚 Reveled in brat summer 💼 Sought a man in finance 📚 Rediscovered a love for bookstores 🦛 Fell in love with a cheeky pygmy hippo From empowering businesses of all sizes to sparking global movements, this year proved that one little TikTok can create a really big impact. Let’s revisit the most unforgettable trends, creators, and moments that shaped 2024 with Year on TikTok 2024. 🔗 Discover more via our Newsroom: https://lnkd.in/g-A5KUdJ #LifeatTikTok #YearOnTikTok

From a love of music to building a career dedicated to empowering others, Vanessa H. journey is a testament to growth and creativity. ❤️ Over time, she’s taken her passion and transformed it into a role focused on creating safe, supportive spaces for others to thrive. Swipe to read her inspiring story! 👉 #LifeatTikTok #CareerStories #CareerGrowth

From dog mom duties to collaborating with global teams, every day is exciting for Ziba Abulaiti, our talented Software Engineer! 👋 Watch as she takes us through her day in the San Jose office, tackling challenges and making an impact with her team! 👏 #LifeAtTikTok #TechLife #DayInTheLife