Unify

Tired of seeing your emails land in spam while your competitors hit the inbox? Anyone running outbound knows the struggle of deliverability too well: ➝ You buy new domains ➝ You set up inboxes for them ➝ You input DNS settings for outbound ➝ You enter the inboxes into warming software ➝ You monitor the warmup for the next 14 days To you we say: There's no need. Unify's Managed Deliverability Inboxes make it so setting up new inboxes goes from a drawn out process to two easy steps: ➝ Click "Add New Mailbox" ➝ Type your desired sender name Everything else, from DNS settings to warm-up, is handled automatically. Garrett explains more below!

Cut down account qualification time from hours to seconds 👀 With Unify's AI Agents, you can: 1. Set parameters that fit your ICP. You can filter for:  • Headcount • Revenue • Funding • Pricing Model • Company Type • ... and more 2. Have our AI agent research each prospect to ensure they fit each criteria. Before, sellers had to do this manually—taking up time they could've used on much more productive tasks. Now, we'll handle it all for you. It's like having a personal, full-time SDR who never takes a day off 🙂

We're curious – which of the below do you feel is the most important cold email best practice? We know each of these is important, but we want to hear from you: • Personalizing based on intent • Using social proof + case studies • Tone and voice (keeping it personable!) • Short, punchy subject line • Other (comment!) PS - Unify's sequencing tool + snippets let you personalize and our AI email coach can help you perfect your emails before you send them, so you don't waste any prospects!

If you want to see the future of GTM, we have great news: You can, all in one place, tomorrow (Dec. 11) @ 10am PT. We looked through our data to find the Plays that book the most meetings. Now we're showing you exactly how you can run them, too. Save your spot here (Dec 11 @ 10am PT): https://lnkd.in/g66TWdWr

🤝 Unified Team Spotlight: Meet Garrett, who runs automated outbound at Unify! What has been your most surprising insight from scaling Unify's automated outbound from $0 to >$1M in monthly pipeline? "In order to see consistent and improving success in scaling your automated outbound program, you need to be consistently involved in the process from end to end. You'll see 75% of the value within the first few weeks of spinning up the program, but the incremental 25% comes from maintaining a schedule of iteration and improvement that will multiply the success you see."  What's been your biggest win in experimenting with different intent signals and plays? "It's been really rewarding to see the team get excited about our product booking meetings with qualified companies. It's also been phenomenal to monitor our results week over week, seeing some of the most simple plays like LinkedIn engagement and Website visitors drive consistent meetings. Creating a recurring stream of meetings is no easy feat and requires great teamwork and coordination across our Growth team." What's one misconception about running automated outbound at scale that most GTM teams get wrong? "While it may appear easier to outsource your lead gen and outbound to an agency, I believe most organizations can see returns relatively quickly. Importantly, building an automated outbound program in-house can pay dividends across other business units, like inbound, manual outbound, and even marketing strategies. Unify's growth efforts allow us to get far more out of our other channels and it is rare for us to see new opportunities that have only been touched by one single strategy."  Interested in learning how we scale automated outbound using Unify? Book a demo here: https://lnkd.in/gHjN46sp

The future of GTM is here and it's happening live next Wednesday at MKT1's Showcase. We're giving a demo of the Plays that book the most meetings—and showing you exactly how you can run them, too. Reserve your spot to join us here (Dec 11 @ 10am PT): https://lnkd.in/g66TWdWr

🎉 HUGE announcement: Unify's Partner Program is now live! Since 2023, Unify customers have generated over $50M of pipeline with our suite of tools. Now, you have a chance to refer friends, clients, and your network—and be compensated for it. Today, Partner Program access for Agencies, GTM leaders, and others is open. Why should you become a partner? 1. 20% commissions on all customers referred 2. Early access to new Unify features 👀 3. Private Slack channel access for Unify Partners 4. Unify Partner-exclusive merch 5. A placement in Unify's Partner Directory ...and a lot more. If you want to share Unify with your customers, network, or audience, check the link below and apply today 🙌

👋 Want the 5 best Warm Outbound plays you can use to guarantee booked meetings? As a part of our Commsor’s 24 Days of Go-to-Network, Josh Kim 🤝🏼 made an awesome (and festive) video highlighting these for you. Quick breakdown: 1. New Hire Signals: New hires have new budget they're looking to allocate. Focus on movers in a specific job title, and relay how you can help them win early. 2. Website Visits: Multiple site visits is a clear intent signal. Action on it. Send an email or LinkedIn message to strike while the iron is hot. 3. Champion Tracking: Some of the best prospects are ones who already bought from you, but just changed jobs. Send a note referencing their success with your tool at their prior company, and kick off the conversation with their new one. 4. Social Engagement: When someone is liking/commenting on your team or brand's posts, treat that as a signal. Reach out thanking them for the love, and share how you can help. 5. Fundraised: New rounds mean new budgets. Set up Plays to automatically outbound to companies when they announce a raise, referencing the raise as well as how you can help. PS - Each company participating in Commsor's 24 Days of Go-To-Network is giving away a daily grand prize (gift cards, AirPods, free consulting, and more). Join the advent calendar for a chance to win: https://lnkd.in/ezSzgH5e

📧 Outbound emails in spam = pipeline left on the table. Here's how Unify's email deliverability infrastructure makes sure you land in inboxes: • Secure domain setup and monitoring • Mailbox warmup and rotation • Smart sending limits • Bounce checks and prevention Focus on building creative outbound plays - we'll make sure they reach prospects 🎯

Looking for an easy in to your target account? If your buyer persona just hired someone new, this is a fantastic signal for outbound. Here's how to capitalize on it: Check out Garrett's quick walkthrough: 1. Sales Nav search targeting your ICP companies 2. Export to CSV, upload to Unify 3. Create a Play with our drag-and-drop Play builder that will enrich, prospect, and sequence on autopilot Pro tip: Include the new hire's name in your email to their boss: "{{Prospect Name}}, congrats on hiring {{New Hire Name}} for {{Job Title}}. Great addition to the team." We hope you find that helpful. Let us know if you have any questions!