Despite all the pressure, #TimCook never lets you see him sweat. Like his predecessor #SteveJobs, he doesn’t believe that first is best. Think back to how the iPod rethought digital music. It wasn’t the first MP3 player, but its compactness, ease of use, and integration with an online store thrilled people with a new way to consume their tunes. “Classic Apple,” as Cook puts it, enters a cacophonous field of first-movers and unveils products that make the latest #tech relatable and even sexy. But has the release of #AppleIntelligence come too late? Have your say in the comments.
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