WITT - Wellness in Travel & Tourism

How do you, as a hotelier, break through all the information available online to set yourself apart from those that engage in “wellness-washing?” Learn how, thanks to HOTELS magazine.

WELLNESS WATCH By 2025, the way we travel is shifting and wellness tourism is taking center stage. More people are looking for trips that prioritize their health and well-being, encouraging destinations to offer services that focus on longevity and rejuvenation. Luxury spa treatments like cryotherapy and red-light therapy are on the rise, especially in wellness hubs like Austria and Switzerland. At the same time, sustainability is becoming a top priority for travelers. Eco-friendly travel options, carbon offset programs and green accommodations are no longer nice-to-haves—they’re must-haves. Destinations with zero-waste initiatives, renewable energy and sustainable tourism certifications are leading the way for a more mindful travel experience. Read more: https://lnkd.in/gxwqj7ct #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH Spiritual tourism is on the rise, with more travelers looking for trips that nourish the soul. People are now combining travel with personal growth, exploring destinations that offer spiritual experiences and self-discovery. This growing trend shows just how much we’re craving deeper connections and purpose when we explore the world. Read more: https://lnkd.in/eZT7yRWP #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH Big news: Antigua and Barbuda is now the world’s first official ‘Wellness Destination,’ recognized by the Wellness Tourism Association (WTA)! With breathtaking beaches and lush landscapes, these islands are all about weaving wellness into everyday life. Check it out: https://lnkd.in/gnPyir4D #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH The future of business travel is all about wellness and "bleisure" (business + leisure). Companies are embracing flexible travel policies to reduce stress and prioritize employee well-being. Bleisure travel is booming too, as professionals extend work trips for personal time, creating a healthier work-life balance. Learn more: https://lnkd.in/gZxXDVDE #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH More people are skipping the champagne-fueled parties this New Year’s Eve and opting for something a little more…well, zen. Wellness retreats are becoming the go-to way to ring in the new year with travelers swapping late-night revelry for restorative yoga, meditation and time to reflect. This trend mirrors a larger shift toward mindfulness and prioritizing mental health—especially as younger generations embrace alcohol-free lifestyles and crave meaningful experiences. So, if you’re ready to trade glittery hats for tranquil escapes, wellness retreats offer the perfect reset to kick off the year with clarity and intention. Read more: https://lnkd.in/ewBftJwJ #WITT #WITTCertified #WellnessTravel

WITT IN THE NEWS Desert destinations are leading the way in contemplative group retreats and WITT is at the forefront. In Meetings Today, our very own CEO Robin Ruiz chats about how certified wellness properties, like the 12 in the Phoenix/Scottsdale area, offer transformative group experiences through mental, physical and emotional wellness programs. From sound baths and star-gazing to yoga in breathtaking natural settings, these destinations help participants reset, recharge and bring lasting wellness practices home. Read more: https://lnkd.in/gV88CntF (Subscription required) #WITT #WITTCertified #WellnessTravel

HOSPITALITY HIGHLIGHT Big Congratulations to Park Hyatt Aviara Resort, Golf Club & Spa on earning the WITT Certified seal! This is a well-deserved recognition for its mix of nature, fitness, spa relaxation and healthy food in Carlsbad, CA. The Park Hyatt Aviara Resort's Miraval Life in Balance Spa (see video) adds to the experience with unique treatments like Naga and aerial yoga, plus wellness programs tailored to guests' needs. #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH Accor’s 2024 Wellness Travel Trends, identified by Emlyn Brown, Global SVP of Wellbeing Strategy, highlight key shifts in the hospitality sector: *Social Wellbeing *Active Nutrition *Aging Well *Optimizing Sleep *Athlete-Inspired Wellness *Tech-Enhanced Mindfulness Check out the full report: https://lnkd.in/eTCQ_geY #WITT #WITTCertified #WellnessTravel

WELLNESS WATCH Marriott Hotels is shifting gears in wellness travel, embracing a slower, nature-immersive approach. The company recently acquired Postcard Cabins (formerly Getaway), featuring 29 cozy cabin retreats all within two hours of major U.S. cities. Additionally, Marriott inked a long-term deal with Trailborn, a boutique hotel brand known for its stunning outdoor locations. Adventure-focused accommodations are gaining momentum, too. Hyatt joined forces with glamping pioneer Under Canvas Inc., Hilton partnered with Airstream specialists AutoCamp, and Field & Stream launched its flagship adventure lodge in Bozeman, Montana. The trend toward more accessible, nature-centric stays is clearly here to stay. (Source: Fitt Insider) Read more: https://lnkd.in/gTEta_2j #WITT #WITTCertified #WellnessTravel