Third-party tracking for LinkedIn Ads | LinkedIn Help

Third-party tracking for LinkedIn Ads

Last updated: 3 weeks ago

Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking partners. Add tracking tags to each of your ads to start tracking your ad performance.

We currently support the following third-party partners:

Google Marketing Platform (formerly Google DoubleClick)

By adding Google Marketing Platform tracking tags, you can attribute the clicks and impressions for each of your LinkedIn Ads. We support the following ad formats:

Text ads
Dynamic ads
Sponsored Content ads

Important to know

Third-party tracking isn’t available for thought leader ads.

DoubleVerify and Integral Ad Science (IAS)

Use DoubleVerify or IAS to attribute viewability and audibility metrics to your LinkedIn video ads.

Related tasks

Set up third-party tracking for your ad campaigns

Learn more

Third-party tracking allows you to measure advertising performance by adding your tag to your LinkedIn Ads. We currently support Google Marketing Platform (formerly Google DoubleClick), DoubleVerify, and Integral Ad Science (IAS) as third-party tracking partners.

Supported partners
Google Marketing Platform (formerly Google DoubleClick) - By adding Google Marketing Platform tracking tags, you can attribute the clicks and impressions for each of your LinkedIn Ads. We support the following ad formats:
Text ads
Dynamic ads
Sponsored Content ads
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LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. Macros are supported for Sponsored Messaging (message and conversation ads), dynamic ads, and conversation assets used in click-to-message ads.

Macro functionality
When using macros, the text must be in all capital letters. For example, %firstname% won't work as a macro, use %FIRSTNAME% instead.

There are two instances where macros won’t function as expected:
If a member turns off ad personalization in their privacy settings.
If a member doesn’t have an active job position listed in their profile.
In both instances, the macro will fail to load and will revert to using generic language. The following table illustrates the text that's used when ad personalization is disabled.
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When you create a Sponsored Content campaign in Campaign Manager, you can use the Browse existing content option to select ads for the campaign. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company Page, or employee posts.
Direct Sponsored Content ads are created in Campaign Manager. They don’t appear as an organic post on your LinkedIn Page. They do appear as ads and within LinkedIn’s Ad Library.
Organic company Page posts are content posted by super and content admins to your Page’s feed. They’re also visible to all LinkedIn members from the Posts feed of your LinkedIn Page.
Organic employee posts are content posted by verified members who are active employees of a company.
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Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience.

When you integrate an audience from a marketing partner with your ad account, the data you select from the partner platform will be matched with LinkedIn member accounts to create an audience segment.
When setting up a marketing partner integration, keep in mind:
Depending on the size of your list and the marketing partner, it can take up to a week for your audience to fully process and be ready to use in a campaign. The average time is 48 hours or less. If your list is large, the list may be sent over in portions.
To launch a campaign, your audience size must be at least 300 members.
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