LinkedIn is a great platform for you to share your professional expertise, experiences, and anecdotes with your connections, and the larger LinkedIn community. We’ve gathered all the resources you need to get started and build your voice on LinkedIn.
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LinkedIn’s LinkedIn Content Fundamentals course offers helpful training to share content on LinkedIn, including posts, videos, newsletters, and more. You can take the course to earn a certification and more opportunities for you.
Here are some frequently asked questions about building your professional brand and voice on LinkedIn.
Posting on LinkedIn brings your voice to life on the world’s largest professional network. By sharing your knowledge, opinions, and career experiences, you can grow connections, build community, and unlock opportunities. On average, members who post twice per week see up to five times more profile views.
Great posts on LinkedIn are those that share your unique knowledge, expertise, and experience in a way that helps others learn and do their jobs better. Whether you’re commenting on breaking industry news or sharing a video with a tip for landing a job at your company, the most successful posts are authentic and engaging while offering actionable insights and takeaways for your audience.
LinkedIn offers a range of formats to share your knowledge and express yourself, including:
- Video
- Text posts
- Articles
- Newsletters
- Images
- PDF slideshows
- Live video and audio events
- Polls
The Top Voices program is an invitation-only program featuring a global group of experts covering a range of topics across the professional world. Top Voices receive a blue badge on their profile, exclusive community gatherings, opportunities for visibility in LinkedIn News, and additional benefits. Members who consistently post quality content are considered for the Top Voices program.
LinkedIn News is powered by 200+ journalists and community managers who create, curate and cultivate the news and insights professionals need to know now, reaching about 190 countries and regions in 8 languages.
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