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Articles by Annie
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Content is a dirty word, and other things you will learn at my SXSW Panel
Content is a dirty word, and other things you will learn at my SXSW Panel
R/GA has selected my panel, and now it needs your vote! Take a moment share your thumbs up..
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Speaking today at the FunnyBizz Conference in SF
Speaking today at the FunnyBizz Conference in SF
Amazing speakers so far. #FunnyBizz #TheChapel http://funnybizz.
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Contributions
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How can seasonal demand impact your rental pricing strategies?
There is more data here than ADR. There is guest behavior data that can optimize pricing AND differentiate your rentals. For example, if guests come to your area for a specific event in the off-season, market that your rental includes discounted tickets or merch at check-in. Another example of how this works in high season: we had a host connect a mobile tattoo artist to their property for the week of Coachella. No one actually booked the tattoo artist but the listing was more interesting and in higher demand because of it. Adding unique amenities (particularly seasonally) gives you a reason to charge full rates, reach out via email with offers that DON'T include a discount, and email guests in the off-season and share your "new" amenities.
Activity
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The International Hospitality Institute and Dr. Jeffrey O are excited to announce the publication of the October 2024 issue of the Global Hospitality…
The International Hospitality Institute and Dr. Jeffrey O are excited to announce the publication of the October 2024 issue of the Global Hospitality…
Liked by Annie Munro Sloan
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Maximize Your Non-Rental Revenue... Great webinar yesterday with Annie Munro Sloan of The Host Co. and Conrad O'Connell of BuildUp Bookings. One…
Maximize Your Non-Rental Revenue... Great webinar yesterday with Annie Munro Sloan of The Host Co. and Conrad O'Connell of BuildUp Bookings. One…
Liked by Annie Munro Sloan
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Elements that seem to *almost always* increase bookings when I test them: 👉 Professional property photos that showcase the experience. Not just…
Elements that seem to *almost always* increase bookings when I test them: 👉 Professional property photos that showcase the experience. Not just…
Liked by Annie Munro Sloan
Experience & Education
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The Host Co.
View Annie’s full experience
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Honors & Awards
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CLIO Sports Award 2014, Bronze: Branded Content
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Samsung Galaxy 11
Bronze, Video/Film: Branded Content
ACD, Writer and Script Writer for the Galaxy 11 campaign. -
CLIO Sports Award 2014, Bronze: Digital and Social Media
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Samsung Galaxy 11
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Cannes Gold Lion, Integrated Media: Beats Pills
Cannes Lions International Festival of Creativity
ACD Writer for Beat's Pills "Small But Loud" campaign, based out of R/GA London. Wrote for the digital and OOH portions of the campaign in Fall of 2013.
http://www.canneslions.com/winners/2014_winners/archive_links/2014_media_lions_winners/ -
FWA Site of the Day
FWA
Google "Demolition Labs"
FWA Site of the Day Winner, 2.15.11
http://www.thefwa.com/site/google-chrome-demo-lab
The site invites users to “chat” with a lab tech, and suggest fun and entertaining ways to destroy notebooks running Chrome OS. Undisclosed keywords trigger videos of the destruction. Google fans have been working hard to guess words and reveal the 40 plus videos hidden within the experience.
Facebook and personal blogs were abuzz with people sharing keywords…Google "Demolition Labs"
FWA Site of the Day Winner, 2.15.11
http://www.thefwa.com/site/google-chrome-demo-lab
The site invites users to “chat” with a lab tech, and suggest fun and entertaining ways to destroy notebooks running Chrome OS. Undisclosed keywords trigger videos of the destruction. Google fans have been working hard to guess words and reveal the 40 plus videos hidden within the experience.
Facebook and personal blogs were abuzz with people sharing keywords and talking about the campaign. To date, the “Speed and Destroy” and Demo Lab teaser videos have garnered more than a million views. Even the guys at “Will It Blend” joined in the destructive fun.
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Digital Agency of The Year, R/GA London
The Digital Impact Awards
Worked with R/GA London as ACD Writer for the entirety of the World Cup season to produce "Google Trends: World Cup 2014" campaign.
More activity by Annie
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Join us for an exclusive live webinar hosted by BuildUp Bookings on how to maximize non-rental revenue for your vacation rental business. 🚀 Join…
Join us for an exclusive live webinar hosted by BuildUp Bookings on how to maximize non-rental revenue for your vacation rental business. 🚀 Join…
Liked by Annie Munro Sloan
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Ready for a glimpse into the future of the short-term rental industry? 🌟 Join the 2025 Vacation Rental Predictions Expert Panel hosted by Hostaway!…
Ready for a glimpse into the future of the short-term rental industry? 🌟 Join the 2025 Vacation Rental Predictions Expert Panel hosted by Hostaway!…
Liked by Annie Munro Sloan
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Well - my week is much better because of this post. Ok scratch that - my YEAR is better because of this post. Thank you Yana Welinder for the…
Well - my week is much better because of this post. Ok scratch that - my YEAR is better because of this post. Thank you Yana Welinder for the…
Shared by Annie Munro Sloan
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Hear the 2025 industry predictions based on mountains of data! Join Richie Khandelwal Jessica Gillingham Marcus Räder Jeremy Gall Simon Lehmann and…
Hear the 2025 industry predictions based on mountains of data! Join Richie Khandelwal Jessica Gillingham Marcus Räder Jeremy Gall Simon Lehmann and…
Shared by Annie Munro Sloan
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✨ 2025 Industry Predictions you don’t want to miss! ✨ How will AI reshape short-term rental management? What impact will a changing climate have on…
✨ 2025 Industry Predictions you don’t want to miss! ✨ How will AI reshape short-term rental management? What impact will a changing climate have on…
Liked by Annie Munro Sloan
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43% of Americans have at least one unused gift card. The average amount in unused gift cards, gift vouchers or store credit is $244 per person…
43% of Americans have at least one unused gift card. The average amount in unused gift cards, gift vouchers or store credit is $244 per person…
Shared by Annie Munro Sloan
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Are you a property manager looking for an upgrade on your upsells technique? Join Operto and The Host Co. for an exclusive webinar that will redefine…
Are you a property manager looking for an upgrade on your upsells technique? Join Operto and The Host Co. for an exclusive webinar that will redefine…
Liked by Annie Munro Sloan
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Getting ready to chat #shorttermrentals at the Phocuswright global conference, a session sponsored by Avalara. I have my branded clipboard, so you…
Getting ready to chat #shorttermrentals at the Phocuswright global conference, a session sponsored by Avalara. I have my branded clipboard, so you…
Liked by Annie Munro Sloan
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