About
Articles by Carson V.
Contributions
Activity
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Sales Secrets: The World's Top Salespeople Share Their Secrets to Success
Brandon Bornancin
Interviewed for this book and appear alongside celebrities Gary Vaynerchuk, Jordan Belfort, and Ryan Serhant to legendary sales performers like Heather Monahan, Trish Bertuzzi, Anthony Iannarino, Jeffrey Gitomer, Jarrod Glandt, and others.
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"Salesman on Fire"
On a business trip to Minneapolis, I was fortunate to spend much of a day interviewing the greatest salesperson I've ever known - Vincent Scott, whose early career exploits were captured a decade ago in 2010's sales book-in-a-biography "Birth of a Salesman".
"Salesman on Fire" includes our discussions, which not only outline his sales and leadership career, valuable lessons and learnings, but also some of his greatest triumphs and defeats. Vincent recounts his entire 20+ year career -…On a business trip to Minneapolis, I was fortunate to spend much of a day interviewing the greatest salesperson I've ever known - Vincent Scott, whose early career exploits were captured a decade ago in 2010's sales book-in-a-biography "Birth of a Salesman".
"Salesman on Fire" includes our discussions, which not only outline his sales and leadership career, valuable lessons and learnings, but also some of his greatest triumphs and defeats. Vincent recounts his entire 20+ year career - from starting out in sales to rising rapidly through the ranks - and highlights some never-before-known occurrences and philosophies past and present.
"Birth of a Salesman" was the tip of the iceberg; "Salesman on Fire" finds a middle-aged Vincent Scott reflecting on life, love and how he handled the greatest challenges and choices of his entire career. -
B2B Sales Mentors: 20 Stories From 20 Top 1% Sales Professionals
Top 1% Publishing (April 2, 2019)
Featured in B2B Sales Mentors collection, chapter entitled, "My Greatest Win at Microsoft."
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"A Salesman Forever"
Over a decade has passed since most of the events of sales book inside business conspiracy novel "Birth of a Salesman" and a nearing-40 Vincent Scott, once the 25-year old sales management prodigy, now faces several realities of career and life. Did he already peak? Can he play the prickly political game he's embroiled in? What will be his legacy? His weekly columns, "The Vocational Viewpoint by Vincent Scott" are featured, highlighting his lessons learned on business and career while this…
Over a decade has passed since most of the events of sales book inside business conspiracy novel "Birth of a Salesman" and a nearing-40 Vincent Scott, once the 25-year old sales management prodigy, now faces several realities of career and life. Did he already peak? Can he play the prickly political game he's embroiled in? What will be his legacy? His weekly columns, "The Vocational Viewpoint by Vincent Scott" are featured, highlighting his lessons learned on business and career while this time, those who have known Vincent since birth take turns in telling his sometimes tragic, sometimes tumultuous, sometimes triumphant story. Chapters chronicling involvement with our hero are included from old friends, lovers, co-workers and employees, each with their own take and tale of the weathered, seasoned salesman. The Vincent Scott tale reaches its conclusion as the series protagonist faces his biggest challenges yet: time, acceptance, forgiveness and the reality of attempting a sales management comeback after the brutal decade he's been through and being put through the ringer worse than ever before in this final quest.
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"The Salesman Against the World"
An illegal political power play and the brunt of its subsequent repercussions befall division-leading superstar Vincent Scott, whose unrest amidst corruption in his department and role in the plot to expose the truth about their criminal corporate dictator serves as his downfall. We find Vincent two years later in the midst of a new crisis: uncertainty after a lengthy penance, loss of countless relationships and questioning everything he has ever known while once again trying to play savior to…
An illegal political power play and the brunt of its subsequent repercussions befall division-leading superstar Vincent Scott, whose unrest amidst corruption in his department and role in the plot to expose the truth about their criminal corporate dictator serves as his downfall. We find Vincent two years later in the midst of a new crisis: uncertainty after a lengthy penance, loss of countless relationships and questioning everything he has ever known while once again trying to play savior to his team and fight through unthinkable circumstances. In the spirit of "Birth of a Salesman", the book-within-a-book format continues with Vincent Scott’s, "The Surviving Game".
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"Birth of a Salesman"
World Audience, Inc.
Birth of a Salesman is the quintessential how-to-sell book, encased within the story of its fictional author, Vincent Scott. The chapters illustrate lessons on preparation, introduction, fact-finding, pitching, closing and overcoming objections that he learned along the road to success. Vincent draws upon memories of the clashes, controversy, friends and foes that shaped his rise to power over the last ten years of his life. Along the way, he has had his heart broken, suffered losses, stood up…
Birth of a Salesman is the quintessential how-to-sell book, encased within the story of its fictional author, Vincent Scott. The chapters illustrate lessons on preparation, introduction, fact-finding, pitching, closing and overcoming objections that he learned along the road to success. Vincent draws upon memories of the clashes, controversy, friends and foes that shaped his rise to power over the last ten years of his life. Along the way, he has had his heart broken, suffered losses, stood up repeatedly to corrupt superiors and been to hell and back, but he is still standing as he leads his team through a dark period.
Courses
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Challenger Sales
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Microsoft-INSEAD AI Business School Certification
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Projects
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Microsoft Sales Manager Coaches Corner
Organized and led Microsoft Health & Life Sciences Coaches Corner community for best practices sharing, mentoring and learning for 80+ leaders across the U.S.
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Co-author and collaborator on "Modern Selling Program featuring Carson Heady" program and curriculum.
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Digital Sales Training for Microsoft Sales and Sales Leaders
Co-authored and contributed to required digital selling training for all Microsoft sales professionals and leaders.
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Spearheaded company overhaul of recruiting, interview process
Assessed staffing model for outfitting retail locations of a prominent wireless carrier who were grossly understaffed in my assigned Missouri territory. Began a complete analysis of the recruiting, interviewing and selection process from outreach, marketing, referrals, interview questions, utilization of management resources and all steps leading up to job offer and training. Took over sole responsibility of the entire region's upfront staffing process, saving Market Managers, Store Managers…
Assessed staffing model for outfitting retail locations of a prominent wireless carrier who were grossly understaffed in my assigned Missouri territory. Began a complete analysis of the recruiting, interviewing and selection process from outreach, marketing, referrals, interview questions, utilization of management resources and all steps leading up to job offer and training. Took over sole responsibility of the entire region's upfront staffing process, saving Market Managers, Store Managers and recruiters countless hours and going from 71% to 100% staffed within 90 days. Proposed and presented Market Manager accountability on this process across the enterprise to CEO and head of recruiting. This process was adopted for the organization for 2013.
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Created and managed lead generation platform serving five states
As part of 150% new acquisition subscriber growth during first year working with a major telecommunications provider's retail locations, I was tapped to helm marketing and lead generation initiatives for a five-state footprint. At the time, there was no way of effectively capturing customer e-mail addresses in the retail locations and engaging them post-visit. My team and I constructed a database, promotion code system, enhanced fliers and a call center to proactively market the promotions…
As part of 150% new acquisition subscriber growth during first year working with a major telecommunications provider's retail locations, I was tapped to helm marketing and lead generation initiatives for a five-state footprint. At the time, there was no way of effectively capturing customer e-mail addresses in the retail locations and engaging them post-visit. My team and I constructed a database, promotion code system, enhanced fliers and a call center to proactively market the promotions and led events to generate leads. We employed social media, radio, and newsletters to grow this initiative. We trialed this in Missouri and eventually utilized it in Texas, Minnesota, Illinois and Wisconsin, resulting in 32% subscriber growth during the time of the project.
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Authored and promoted three sales, sales leadership books
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Compiled years of sales and leadership methodology into sales books "Birth of a Salesman", "The Salesman Against the World" and "A Salesman Forever." Independent publisher supplied initial distribution, but it was incumbent upon me to increase distribution, create website, develop a social media presence and actively promote the work through blogs, articles, videos and social media communications on various platforms. Have sold hundreds of copies through these mechanisms.
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Created and helmed peer collaboration project across the world
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Tapped to create and helm a peer collaboration project to unify the business channel for 114 locations worldwide. Charged with running a segment of weekly channel business conference call compiled from worldwide best practices and a weekly digest to the field and to leadership. Initiated real-time peer collaboration through spearheading involvement in a Yammer page for the group.
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Developed, ramped up and led advertising call center operation across three states serving 894 directories nationwide
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Major telecommunications and advertising company launched significant outbound calling initiative after acquisition of search platform in late 2005. Beginning with 10 sales representatives, I was charged with interviewing and hiring to an initial total of 100 sales reps. We trialed two campaigns - calling in the local premise sales teams' off-season (after canvass end), calling from Excel spreadsheets pulled from available databases. Growth during my leadership saw us purchase an auto-dialer…
Major telecommunications and advertising company launched significant outbound calling initiative after acquisition of search platform in late 2005. Beginning with 10 sales representatives, I was charged with interviewing and hiring to an initial total of 100 sales reps. We trialed two campaigns - calling in the local premise sales teams' off-season (after canvass end), calling from Excel spreadsheets pulled from available databases. Growth during my leadership saw us purchase an auto-dialer system I controlled, growth to 220+ employees across three states, and 413% revenue growth from year one to year four. After running an initial sales team during ramp-up phase with 233% to revenue expectation, I was promoted to run the entire initiative after 1 year and averaged 125% to goal during my tenure with 34 consecutive objective-achieving months. We worked across 894 total books and numerous additional projects we were asked to take on, including winback, retention, an inbound operation, calling on free listings and existing advertisers.
Honors & Awards
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CX Hall of Fame Inductee 2023
Dennis Wakabayashi
The selection process for the CX Hall of Fame is rigorous, taking into account factors such as leadership, innovation, the ability to deliver exceptional customer experiences, and active participation in CX initiatives.
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Microsoft FY22 Champion Award
Microsoft
FY22 Champion Award for co-creating robust pipeline generation engine that was adopted channel-wide.
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Microsoft National ATU Sales Management Award
Microsoft
Recognized for training and coaching global sales leaders and sellers on digital first selling excellence.
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Microsoft FY2021 Platinum Club Achievement Award
Microsoft
Winner of FY2021 Platinum Club Achievement Award
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Microsoft Health & Life Sciences Champion Award
Microsoft
Awarded Microsoft FY21 Q2 Health & Life Sciences Champion Award for a prominent win with a prominent healthcare provider.
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Sales Hall of Fame
Badger Maps
Inducted into the Sales Hall of Fame, September 2020
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Microsoft Health & Life Sciences Impact Award
Microsoft
FY2020 Q2 Health & Life Sciences Impact Award for significant win with a prominent health provider
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Microsoft Gold Club - Fiscal Year 2019
Microsoft
Winner of Microsoft Gold Club Award to represent Small, Medium, Corporate Premier West Division for achieving 180.35% of goal.
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Winner of 2018 USM&O and SMC Excellence Hero Award: Creating a New and Effective Blue Print for Selling to All “Rooms of the House”
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Recognized for social selling leadership across the business, creation of and promotion of webinar series, and creation of client survey that has been adopted throughout the channel.
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#1 Regional Business Manager for FY2015
Microsoft
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#1 in Company on New Activations for Market
Wireless Vision, LLC
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#1 Verizon Rockstar 2011
Verizon Wireless
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President's Club - Top 5% of all Area Sales and Operations Managers
AT&T Yellow Pages
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President's Club - Top 5% of all Area Sales and Operations Managers
AT&T Yellow Pages
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#1 Sr. Internet Sales Manager in Division
AT&T Yellow Pages
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Fortune 500 - Top 5% of all Sales Managers
AT&T
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President's Club - Annual Top 5% of all Sales Managers
AT&T
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Fortune 500 - Top 5% of all Sales Managers
AT&T
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Fortune 500 - Top 5% of all Sales Managers
AT&T
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Fortune 500 - Top 5% of all Sales Managers
AT&T
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Fortune 500 - Top 5% of all Sales Managers
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Managers
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
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President's Club - Top 5% of all Sales Representatives Annually
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
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Circle of Excellence 2004 - Top Customer Service Award for Sales Representatives
SBC Southwestern Bell
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Fortune 500 - Top 5% of all Sales Representatives
SBC Southwestern Bell
Languages
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English
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Recommendations received
53 people have recommended Carson V.
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