Christina Cravens

👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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ABM is a laser-focused approach that tailors your marketing efforts to high-value accounts. Whether you're new to ABM, or looking to evolve or enhance your existing ABM programs, our SmartGuide has some great insights & tips. https://hubs.ly/Q02t5yFV0 #ABM #ABMStrategy #B2BMarketing

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Do you need to purchase an ABM platform before you launch your ABM pilot project? If you are a small team, buying a whole ABM platform can be a big lift. But ForgeX breaks down how you can stay scrappy with a bit of homework and some soul-search on just you want ABM to do for you: https://lnkd.in/e9iu-y-7 #Propensity #ABM #smallteams #marketingstrategy

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Are you thinking of working with a fractional marketing professional? With the rise of consultant and contract marketing engagements, we've compiled a list of 7 questions you should ask during those interviews. https://hubs.li/Q02BDklG0

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"Building relationships is such a critical part of sales. Finding ways to become more efficient in leveraging #AI doesn’t always yield the best outcomes—know when to lean on AI to remove redundancy on admin tasks, but remember that human connection is paramount." Tracer's SVP of Growth, Valerie Bartlett, was interviewed by SalesTech Star and she spoke about the biggest challenges in B2B marketing, while providing critical advice in how to maneuver the ever-changing landscape. #B2B #B2Bmarketing #sales

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What is intent data? Understanding your target audience’s needs and behaviors is important to any marketer. But for account-based marketing (ABM), it’s mission-critical. Here’s how to harness intent data effectively to drive your ABM strategy. 👉 https://hubs.ly/Q02V4rRz0

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Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

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Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing

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Our CMO, Jason Lyman, recently appeared on the MarTech Podcast with Benjamin Shapiro for two interviews. Listen in as Jason discusses how data is transforming omnichannel marketing and learn about the challenges associated with it. 🚀 Listen below ⬇ #marketingtips #saas #cmo #podcast

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AI is ushering in a new era of personalized marketing - read this article featuring insights from Greg Kihlström on Business Insider - https://buff.ly/4bG90CY #GenAI #marketers #marketingai

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The marketing technology landscape is rapidly evolving, driven by continuous innovation and changing consumer behaviors. As we look ahead, several key trends are poised to transform the MarTech industry, shaping how we engage with customers and drive business growth. Integration will be paramount as marketing technology stacks become increasingly complex. Siloed solutions will give way to interconnected platforms that enable data sharing, unified customer experiences, and streamlined workflows. Marketers will seek out tools that seamlessly integrate with their existing solutions, fostering greater efficiency and consistency across channels. Artificial Intelligence (AI) is revolutionizing marketing, enabling personalized experiences, predictive analytics, and automated optimization. However, this power brings great responsibility. The future of MarTech will be shaped by a heightened focus on AI ethics, ensuring transparency, fairness, and accountability in the development and deployment of AI-powered solutions. Ethical considerations, such as data privacy and algorithmic bias, will take center stage as organizations strive to build trust with consumers. Beyond the near horizon, we can expect groundbreaking innovations that push the boundaries of what's possible in marketing. Immersive technologies like augmented and virtual reality, coupled with advancements in voice interfaces and the Internet of Things (IoT), will open up new avenues for engaging customers and delivering personalized, contextual experiences. With the MarTech industry projected to grow by 18% from 2020 to 2027, reaching a global valuation of $344.5 billion, the future of marketing lies in harnessing the power of technology. However, this growth comes with its own set of challenges and considerations, including the need for seamless integration, responsible AI innovation, and the adoption of emerging technologies. As the MarTech landscape continues to evolve, those who embrace change, prioritize ethical considerations, and stay ahead of the curve will thrive. The future belongs to marketers who not only understand the technological advancements but also prioritize customer-centric approaches and responsible innovation. Are you ready to shape the future of MarTech and drive meaningful connections with your customers? #MarTech #MarketingTechnology #AI #AIEthics #MarketingAutomation #MarketingInnovation #GrowthMarketing

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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🗞 Product Marketing Digest issue #10 is now available! Some highlights from this week's ABM-focused edition… 💡 A year after launching Scrappy ABM, Mason Cosby’s mission to simplify ABM for B2B leaders earned coverage in Entrepreneur Media. 💡 *[Video] Alisha Lyndon shares Momentum ITSMA's 2025 ABM benchmarks, highlighting ABM's growing impact. 💡 *[Video] Justin Rowe explains that building an effective ABM list means prioritizing practical criteria like intent triggers, technographics, and firmographics to ensure you can serve your target audience. 🎙 Featured hashtag #TheGTMPack Podcast episode w/ Julia Winn & more...check out the full edition here 👇🏾 https://lnkd.in/et-qfYQ5 #accountbasedmarketing #productmarketing #pmm #productmarketer #gtm

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