About
I am a Managing Director and Partner at Boston Consulting Group with a functional focus…
Activity
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All - I’m excited to share our latest BCG report on AI in Marketing. This is one output of what has been a large scale collaboration with many of…
All - I’m excited to share our latest BCG report on AI in Marketing. This is one output of what has been a large scale collaboration with many of…
Shared by Derek Rodenhausen
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Most marketers I speak to are constantly bombarded with AI and GenAI pitches from tech providers and platforms. But with the GenAI revolution in its…
Most marketers I speak to are constantly bombarded with AI and GenAI pitches from tech providers and platforms. But with the GenAI revolution in its…
Liked by Derek Rodenhausen
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My 10 #takeaways from David Edelman & Mark Abraham's excellent book on #personalization: 1. Personalization can be a significant competitive…
My 10 #takeaways from David Edelman & Mark Abraham's excellent book on #personalization: 1. Personalization can be a significant competitive…
Liked by Derek Rodenhausen
Experience & Education
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Boston Consulting Group (BCG)
View Derek’s full experience
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Licenses & Certifications
Publications
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Marketing Science Is the Path to Profitability for Subscription Media
See publicationA perspective on how subscription media companies (and especially many of the streaming businesses currently struggling to achieve profitability) can benefit from margin based marketing approaches.
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Consumers Want Privacy. Marketers Can Deliver.
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See publicationA perspective on what leading marketers are doing to navigate the evolving data privacy landscape and how companies can better address the value exchanges consumers are looking for.
Languages
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English
Native or bilingual proficiency
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German
Limited working proficiency
More activity by Derek
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Miced up and ready to start the Verizon CMI All Hands! It’s gonna be a good day! #insideverizon
Miced up and ready to start the Verizon CMI All Hands! It’s gonna be a good day! #insideverizon
Liked by Derek Rodenhausen
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I started a new role at Roundel earlier this year and I'm hiring to fill a couple of roles on my team. I'm looking for two people to join our growing…
I started a new role at Roundel earlier this year and I'm hiring to fill a couple of roles on my team. I'm looking for two people to join our growing…
Liked by Derek Rodenhausen
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Come join my team at Circana - we're hiring a Director of Corporate Strategy!
Come join my team at Circana - we're hiring a Director of Corporate Strategy!
Liked by Derek Rodenhausen
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I am very excited to share that I have joined WEBTOON as Executive Director, Global Corporate Development. I am really looking forward to this new…
I am very excited to share that I have joined WEBTOON as Executive Director, Global Corporate Development. I am really looking forward to this new…
Liked by Derek Rodenhausen
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As a CMO, one of my top priorities right now is working out what role AI will play in our marketing work at Google. In my experience, Creatives are…
As a CMO, one of my top priorities right now is working out what role AI will play in our marketing work at Google. In my experience, Creatives are…
Liked by Derek Rodenhausen
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Officially no longer in my "I'm not a runner" era. Six months ago, I wasn't sure I could run a mile. But I felt called to try. So I laced up some…
Officially no longer in my "I'm not a runner" era. Six months ago, I wasn't sure I could run a mile. But I felt called to try. So I laced up some…
Liked by Derek Rodenhausen
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In my 13+ years at Google, this work is undoubtedly some of my proudest. 🔥 We've been running our Lighthouse program, partnering with agencies…
In my 13+ years at Google, this work is undoubtedly some of my proudest. 🔥 We've been running our Lighthouse program, partnering with agencies…
Liked by Derek Rodenhausen
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Attended the Invoca Revenue Leadership Summit in NYC where I shared and learned valuable insights on how marketers are leveraging AI to power…
Attended the Invoca Revenue Leadership Summit in NYC where I shared and learned valuable insights on how marketers are leveraging AI to power…
Liked by Derek Rodenhausen
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My new book, Personalized - Customer Strategy in the Age of AI, is now available for online orders. Get your copy…
My new book, Personalized - Customer Strategy in the Age of AI, is now available for online orders. Get your copy…
Liked by Derek Rodenhausen
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Congrats Mark Abraham and David Edelman!! Friends, this is a must read. Check out Mark and David’s great new book to learn how AI can drive better…
Congrats Mark Abraham and David Edelman!! Friends, this is a must read. Check out Mark and David’s great new book to learn how AI can drive better…
Shared by Derek Rodenhausen
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