Emma Stratton

If you are considering creating or boosting your personal brand, my interview with Jeff Crilley might give you some insights and tactical steps. Put another way, watch this before you consider writing a book.

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Picture this: Your dream website, brimming with visitors and brimming with potential leads. But how do you get there - how do you make all that website traffic and lead generation happen?  It all starts with solid marketing foundations.  They are the building blocks for more website traffic and leads. The secret sauce that turns a good website into a great one.  From your website and SEO to email lists and lead magnets, and engaging content and connections on social media, each foundation plays a crucial role in attracting and converting website visitors. This very advice is what I shared with Kelly Fox, one of the co-hosts of the Chasing Brighter podcast.  Kelly and her sister and co-host, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and booked a #freemarketingreview with me to see if I could help them find out the problem…  I did and a lot had to do with those critical marketing foundations. Be sure to check out this episode of my podcast that was us reviewing their website to offer my insight on what not to do to start getting more traffic and leads.    Remember, a strong marketing foundation is the first step toward a thriving online presence - whether it’s for a podcast, a private practice or a service business… the foundations help but only if you have them in place.  Listen in to learn what foundations we focused on and apply some of those strategies to your own business. Plus you can also access a free marketing foundations checklist too!  Click the link to check out Ep 111 - https://lnkd.in/eD7Ci8yH   And if you want to take my marketing foundations quiz and download the checklist…  click here - https://lnkd.in/ebgBVNAi #getmoretraffic #chasingbrighter #freemarketingchecklist

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"All in one" or "specialized" marketing agencies? The debate never ends. But here's what I've learned: 🔴 Specialized agencies tend to know their stuff 🟢 All in-one agencies have a broad perspective Here's why: Specialized agencies focus specifically on their expertise and deliver unmatched quality in that field. All-in-one agencies have a broader view of all things marketing and are more adaptable to changing trends. But what does that mean for you? If you need to deep-dive into something specific like SEO, go with a specialized agency. If you're looking for an overall strategy, go with an all-in one agency. At the end of the day, it's what suits your business the best. And always remember, in the end, it's about results.

9 Ways to Get the Most Out of Your Podcast. Don’t Get Left Out of the Podcast Boom.

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Hollie Benneyworth 🪩 (#ABM leader at Workday) posted that ABM is more about curation than creation for 1:1 ABM. Now, while I believe in curating activity into connected, customer-first engagements, I also believe that we need to create content that tells the "account story" vs. the industry and persona story. We need to create content to reframe specific thoughts and ideas. We need to create content for specific selling conversations that sales need to have with buyers and create content for the internal conversations. I'm not talking about "random content" -- I'm talking about very specific, intentional content for very specific accounts and conversations. What are your thoughts?

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***EOFY SALE*** on my transformative Nine Week Marketing Transformation Program. Normally $997 NOW $500 plus $497 in bonus' (so you can't lose!). It comes with my 100% Money Back Guarantee if you do the program, but it doesn't bring results. Again - can't lose. Swipe to read more about the Transformation Program or visit my link @jenndonovan_ to learn more. The link for the webpage is: https://lnkd.in/gkAd6VHu It would be an honour to help you get your marketing strategy, messaging and branding in sync for the back half of 2024. The Sale and bonus offers end soon - so be quick! Who's it for? People who have been in business long enough to know they should be doing more marketing but feel overwhelmed, under-resourced and need a hand from someone (ahem, me!) who loves marketing and knows what works and what doesn't. So whether you're a start-up or someone who's made it this far but needs some help, this Nine Week Transformation Program has your name all over it. Any questions, send me a DM or email jenn@jenndonovan.com.au and let's chat. But otherwise, be fast and snap up this tax-saving incentive to make marketing simpler and easier! Jenn x

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Ever wonder why some copywriters consistently crush it while others struggle to get conversions? This episode dives deep into the Five Stages of Copywriter Awareness—a transformative framework that shows the path from instinctive, mediocre copy to breakthrough results. https://lnkd.in/gQVzVy7r youtube: https://lnkd.in/gTxqKcEe

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[Content Themes] The Power of Inspiration Next time you are brainstorming content ideas (or content pillars) for social media, consider inspiration. People are constantly looking for inspiration and motivation--even when it seems like they are mindlessly scrolling through their newsfeeds. As an agency, we have (and continue to) run hundreds of digital campaigns for more than a decade, and one theme that we see work well all the time, without exception, is that of inspiring content. Personally, I love it. What better way to help people than lift their spirits? In a world where negativity and cynicism seem to pervade & dominate, being a beacon of positivity and hope can make all the difference. So, go be a source of inspiration to someone today. Add it as a theme to your social media content pillar. Plan to post more positive content. The truth is, inspiration has a ripple effect. A single uplifting quote, a powerful story of resilience, or a thought-provoking idea, can profoundly influence someone's mindset and potentially change their trajectory for the day, for the week, the month, and perhaps even beyond. When we share inspirational content on social media, we offer our audience a momentary respite from the noise, a chance to pause and reflect on what truly matters. We remind them of the inherent human capacity for growth, courage, and compassion, even in the face of adversity. SIDE EFFECT: Beyond the impact that we have on others, sharing inspirational content also shapes your personal or organizational brand. It communicates your values, your priorities, and your commitment as a leader to fostering a more uplifting and constructive dialogue. It showcases your ability to rise above the fray and focus on what truly matters, which can be an incredibly attractive quality in both personal and professional spheres. So, the next time you scroll through your social media feeds, pause and consider the opportunity you have to uplift and inspire others. Share that powerful quote that moved you, amplify stories of resilience and perseverance, or offer your own insights on overcoming challenges and finding joy in the journey. Remember, inspiration is a renewable resource, and by generously sharing it, you not only enrich the lives of those around you but also cultivate a personal brand that exudes authenticity, purpose, and a genuine desire to make a positive impact. Embrace the power of inspiration, and watch as your influence grows in ways that transcend mere numbers on a screen.

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GTM Partners found that 86% of B2B teams rely on outbound yet 53% say it isn’t working. Tim Hillison is right when he says that we need to enable revenue teams.  1. We need to enable teams by identifying the winnable, accessible market segment of their ICP so they spend time on those high value clients that  most likely to work with you as they’ll see you as an ideal vendor. This is something that Edgar Baum talks about.  2. We need to enable teams with the right account intelligence that should guide messaging, content and all communications. Too often teams focus on persona pain points vs strategic priorities, gaps and impacts that will drive urgency.  3. Content for specific selling conversations - not only does your messaging need to tell the account story vs an industry and persona story but so does your content. There’s more to add to this list. What would you add?

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Ready to launch your association's new website? Don’t miss "The Ultimate Checklist for Launching a New Association Website"! This comprehensive guide covers every step you need to ensure a seamless launch. Plus, grab our free resource: "10 Must-Have Website Features Checklist for Associations." https://lnkd.in/gb_e-Xag #WebsiteLaunch #AssociationManagement #DigitalStrategy #Nonprofit #WebDesign

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One of the agencies I've worked with began with three "ideal clients." Three distinct client types that they wanted to attract. So, they had a few options when it came to marketing. They made a concerted effort to market all three with one message broadly, but their marketing didn't resonate due to its lack of specificity. After that, they tried marketing more specifically to each audience, but it took three times the time and resources to tailor marketing to each "ideal client." Neither of these was a great option— especially when trying to achieve results while keeping costs down. So what was the solution? It turned out to be a third (less explored) option. We repositioned the agency around the best of those three "ideal clients." We took a hard look at the segment of clients with whom they worked the best, for whom they could drive great results, and for whom it made sense financially—and that segment formed their true ideal client. This allowed all the marketing to be specific enough to resonate with their true best clients, and the budget could be focused on attracting the best-fit clients. The great thing is that this newfound focus also helped potential clients find the best fit for their company—an agency that focused on their industry—which increased lead flow. I tell this story regularly because it highlights well how practical positioning is for agency growth. Many agencies depend on client referrals for growth because they have no choice. They've defaulted to serving too many "ideal clients," so all their marketing efforts become diluted, general, and ineffective. What does your ideal client(s) look like? ----- Hi friends 👋🏼 I'm David, and I advise dev agency founders how to overcome reliance on client referral-led growth through better positioning, partnerships, and publishing. For more content like this, click my name + follow + 🔔

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Use Intuit Mailchimp? Want to ask two top Mailchimp Partners/experts your questions? Now is your chancccceee! Really excited to partner with Kristy McCarley in this free 30-minute AMA workshop on Wednesday, Nov. 13th (virtual). We're also going to give you some of our top email hacks for the holidays and talk about a few of the biggest topics in email marketing right now. Totally free to register: https://lnkd.in/g9A4_Z7h #emailmarketing #mailchimp

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If you’re trying to cultivate a dedicated audience and foster an engaged community for your brand online, you have to be willing to put in the work. That means creating valuable content that resonates with your audience's interests and needs, and responding to -- and often acting on -- the feedback from online conversations. Prioritize value over volume, and your online community will become a trusted source of information your followers will return to again and again. Learn how to measure and maximize your content's impact in this episode of How To Sell More, featuring Amanda Natividad. Check out the full episode --> https://hi.switchy.io/MDis #BrandLoyalty #DigitalMarketing #AudienceGrowth

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