San Francisco Bay Area Contact Info
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About

I am a Founder by day and a Professor by night. My work revolves in the realm of NLP and…

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Experience & Education

  • traversaal.ai

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Licenses & Certifications

Volunteer Experience

  • The Citizens Foundation Graphic

    Facilitator/ Trainer

    The Citizens Foundation

    - 2 months

    Children

    Conducted a leadership development program in 2010 with Pakistan’s largest NGO, The Citizen Foundation, to foster leadership amongst the less privileged students. Conducted over 10 schools across Pakistan

Patents

Courses

  • Sequences, Time Series and Prediction, Tensor Flow

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Projects

  • Churn in Telecom Industry

    Designed a predictive model to highlight variables that impact customer churn in the Telecom Industry. Applied multiple machine learning algorithms to create a comparative model which delivered great insights and possible recommendations to reduce churn

    Other creators
  • Exploratory data analysis of Federal Election Campaign Funds

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    Using exploratory tools such as clustering, association rule mining and anomaly detection, explored and analysed the flow of federal election campaign funds from individual and corporate contributors. Analysed the campaign disbursements at different levels for trends in various expense categories and their correlation with the wins.

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  • Dettol- The consumer’s perception: MBA Project on Market Research

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    Have developed qualitative methodologies using associative and projective techniques to understand the consumer perception for Dettol Antiseptic Liquid, enabling Reckitt Benckiser to make strategic decisions for its marketing message.
    Conducted 42 in-depth interviews using these methodologies to determine causes of declining usage of Dettol.
    Developed root causes fish-bone and new ideas for concept-testing.
    Conducted 240 surveys and concept tested new uses of Dettol (including…

    Have developed qualitative methodologies using associative and projective techniques to understand the consumer perception for Dettol Antiseptic Liquid, enabling Reckitt Benckiser to make strategic decisions for its marketing message.
    Conducted 42 in-depth interviews using these methodologies to determine causes of declining usage of Dettol.
    Developed root causes fish-bone and new ideas for concept-testing.
    Conducted 240 surveys and concept tested new uses of Dettol (including mall-intercept interviews).
    Carried out extensive data analysis; including cross-tabbing, correlation, regression, clustering, factoring, pivot tables, and frequency charts using EXCEL and SPSS; followed by synthesis.
    Developed detailed recommendations on advertising, consumer education and other perception-altering strategies.

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Languages

  • English

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  • Urdu

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  • Hindi

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  • Punjabi

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