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About

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg…

Articles by Jim

  • 3 Lessons from the Cubs' Championship
    Nov 4, 2016

    3 Lessons from the Cubs' Championship

    With the historic World Series win by the Chicago Cubs this week, many articles are now circulating about how & why the…

    32 Comments
  • The Five Marketing Trends CMO's Can No Longer Ignore
    Nov 24, 2015

    The Five Marketing Trends CMO's Can No Longer Ignore

    Recently at the University of Notre Dame's annual Marketing Collaboration Summit, I shared my thoughts on the five…

    5 Comments
  • Optimize your Calendar using "Batting Average"
    Apr 26, 2015

    Optimize your Calendar using "Batting Average"

    It’s been well-noted that your time is a precious resource. How you allocate and spend your time can be a major…

    18 Comments
  • "The Three Whats": Keys to a Great C-Level Meeting
    Feb 1, 2015

    "The Three Whats": Keys to a Great C-Level Meeting

    A meeting with a C-level exec can be a pivotal experience. If the meeting goes well, it can greatly accelerate your…

    26 Comments
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Experience & Education

  • Northwestern University - Kellogg School of Management

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Licenses & Certifications

Publications

Organizations

  • Bain & Co.

    Advisor, Marketing Excellence

    - Present

  • Narrative Science

    Advisor

    -

    Advisor to COO, Marketing and Sales teams for this firm that used Natural Language Processing to create "newsfeed" style dashboard reporting.

  • University of Notre Dame (Mendoza School)

    Visiting Professor

    -

  • Northwestern University (Medill School)

    Board Advisers at Spiegel Research Center

    -

  • University of Virginia (Darden School of Business)

    Visiting Executive Lecturer, Marketing

    -

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