“There are sayings when you think about Modern Marketing (and everything in between) that became common over the last decade. Sayings like "make sales your best friend" and "bridge the gap between sales and marketing". For the longest time as a marketing professional, I struggled with understanding how to make that happen until I worked for Joe. Joe quite simply understands the DNA of both sales and marketing organizations and is able to initiate programs to truly bring those teams together and make magic happen. Working for Joe, I was able to understand the pressures sales people are under so that I can build better content and on a more personal level apply empathy to a very difficult and the most important job at most companies (sales). Anyone who gets the chance to work with Joe should consider themselves lucky. His is not only a great leader but he's an awesome human being. ”
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