About
Articles by Kate
Contributions
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How can you create lead magnets that convert for e-commerce businesses?
After acquiring leads from your lead magnet, segment them based on interests or behaviors. Use a personalized approach in your email campaigns, tailoring content to their specific needs or pain points. Quick follow-up is key; contact leads within 24 hours to keep your brand top-of-mind. Employ a multi-channel strategy, utilizing both email and social media touchpoints for broader engagement. Finally, offer value in each interaction, such as insightful content or exclusive offers, to nurture leads into long-term, meaningful business relationships.
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How can you create lead magnets that convert for e-commerce businesses?
The key to promoting a lead magnet lies in understanding your target audience and leveraging the right channels. Start by ensuring your lead magnet offers real value, addressing a specific need or problem of your audience. Utilize LinkedIn for targeted outreach, emphasizing its value in solving industry-specific challenges. Incorporate it into a well-crafted email campaign, using personalized messaging to highlight its relevance. Leverage your website with strategic pop-ups or dedicated landing pages, optimizing for SEO to attract organic traffic. Don’t forget to measure and analyze engagement metrics to refine your approach continually. Remember, it's about delivering value first, the leads will follow.
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How can you create lead magnets that convert for e-commerce businesses?
A lead magnet is crucial in B2B digital marketing for several key reasons. It acts as an effective tool to attract potential clients by offering them valuable, relevant content in exchange for their contact information. This exchange helps in building a database of leads who have already shown interest in your field, making them more likely to convert into customers. Lead magnets also enhance brand credibility and authority by showcasing expertise and offering practical solutions to the target audience's challenges. By nurturing these leads with tailored follow-up content and interactions, businesses can significantly boost their conversion rates and ROI.
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How can you create lead magnets that convert for e-commerce businesses?
A lead magnet is a strategic marketing tool used to generate leads by offering valuable content or services in exchange for contact information. Typically, it's a free digital product like an eBook, report, webinar, or trial, designed to address a specific need or pain point of the target audience. The key is to provide immediate value, enticing prospects to engage with your brand. Once you capture their details, you can nurture these leads through targeted marketing, gradually moving them down the sales funnel. In B2B marketing, lead magnets are crucial for building a robust database of potential clients, enabling personalized and effective outreach.
Activity
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Most health-tech founders and investors focus on product, hiring, or fundraising. Hard truth: growth doesn’t happen without operational excellence.…
Most health-tech founders and investors focus on product, hiring, or fundraising. Hard truth: growth doesn’t happen without operational excellence.…
Posted by Kate McGinley
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Our local Envision Health Michigan crew gathered to celebrate last night, and we were joined virtually by team members from across the country. Tim…
Our local Envision Health Michigan crew gathered to celebrate last night, and we were joined virtually by team members from across the country. Tim…
Liked by Kate McGinley
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🚀🚀🚀 UPDATE: Our team at Redesign Health closed a new $175 million fund to power healthcare venture building. Our new funding will enable us to…
🚀🚀🚀 UPDATE: Our team at Redesign Health closed a new $175 million fund to power healthcare venture building. Our new funding will enable us to…
Liked by Kate McGinley
Experience & Education
Licenses & Certifications
Honors & Awards
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Well-Being Trailblazer Rising Star
Wellcoa
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EHIR Roundtable Finalist
EHIR
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UCSF Digital Health Award
UCSF
Employer Prevention & Wellness Rising Star
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
More activity by Kate
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Light exploration in Figma. I wanted to give the discs a bit of dynamism by rotating them and applying different textures and highlights according to…
Light exploration in Figma. I wanted to give the discs a bit of dynamism by rotating them and applying different textures and highlights according to…
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Today, Redesign Health announced the close of a new $175 million fund to power healthcare venture building. This new funding will enable us to…
Today, Redesign Health announced the close of a new $175 million fund to power healthcare venture building. This new funding will enable us to…
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This fall I've been honored to work on a passion project with Laura Price as she and her partners launched Heroes Pathways, a non profit devoted to…
This fall I've been honored to work on a passion project with Laura Price as she and her partners launched Heroes Pathways, a non profit devoted to…
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I'm excited to have been mentioned in Insurance Insider alongside Alejandra M. Hernández Irizarry and CFC discussing the growth of tax insurance…
I'm excited to have been mentioned in Insurance Insider alongside Alejandra M. Hernández Irizarry and CFC discussing the growth of tax insurance…
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“Our commitment to accessibility knows no bounds—just like art at the Guggenheim Museum! 🎨👂 #MobileAudiology #HearingHealthcare #Accessibility…
“Our commitment to accessibility knows no bounds—just like art at the Guggenheim Museum! 🎨👂 #MobileAudiology #HearingHealthcare #Accessibility…
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Thank you for the honor, Jared S. Taylor and the Slice of Healthcare team. While my name may be attached to it, it's a collective recognition for the…
Thank you for the honor, Jared S. Taylor and the Slice of Healthcare team. While my name may be attached to it, it's a collective recognition for the…
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Respiratory therapists Firaoli Adam and Yasmin Samatar, two Muslim women who wear hijabs, are challenging the status quo in medical wear by…
Respiratory therapists Firaoli Adam and Yasmin Samatar, two Muslim women who wear hijabs, are challenging the status quo in medical wear by…
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