Lauren Bozarth

Very cool to see this project go live. There's been a beehive of activity swarming around the office (and online, of course) prepping the launch, with none other than Dorte at the center, leading the charge and pulling together everyone's contributions. Our aim: show how cost-efficient technology and solutions can drive the decarbonization of our most carbon-intensive sectors, including industry, transport, buildings, and energy systems. ​ ​ And the best part is that the technology exists already. It's not something that we need to wait for decades to develop. We can make a big difference using a three-step process: ​ First, we reduce energy consumption​. Second, we reuse excess energy and integrate sectors​. Third, we re-source green energy by phasing out fossil fuels in favor of clean energy such as renewable electricity and green hydrogen​. ​ Check out the trailer (you might even recognize the voice...) and then read more about it here: https://bit.ly/45gk733​ ​ #DecarbonizationExplained #Decarbonization #ESG #Energyefficiency #Greentransition #Climatechange #Sustainability #DecarbIndustries #DecarbTransport #DecarbBuildings #DecarbEnergysystems #Energymix​

63

7 Comments

Proactive brands don’t just adapt—they redefine the game. Liquid Death transformed water into a cultural statement. Clover Sonoma elevates its brand with more digital storytelling while staying true to its punny roots. Reactive brands cling to what worked yesterday. The key to relevance? Innovate before you’re left behind.

4

50+ Million Views, 50+ CGI Creations, and we’re just getting started! 🚀 Thrilled to see Craywingz featured in ThePrint, as we continue redefining what digital advertising can achieve with CGI. From bold, immersive campaigns for Phoenix Malls, Jade Blue, Shivalik Group, and more, we’ve always believed in pushing the boundaries of creativity. As I mentioned in the article, “We started when minimalism was a trend in digital creatives; as the trend kept up, we leveled up.” And level up, we did—transforming how brands connect with their audiences by merging art and technology to craft unforgettable experiences. This recognition is a testament to the passion and hard work our team pours into every project, and we’re just getting started! With 50+ million views and counting, we’re ready to continue pushing the envelope and elevating digital storytelling. Check out the full feature to dive into our journey and what’s ahead: https://lnkd.in/dFu-Bpcp #Craywingz #CGI #CGIAds #CravStudios #ArtMeetsTechnology #Advertising #CGIAds

35

14 Comments

This article has been written many, many times in my career, yet very little changes. I post this not to rant at the system, but to continue to acknowledge the obvious disparities. Advertising must do better. Let me know what you think, or simply vent. I think we at least deserve that. #advertising #diversity https://lnkd.in/eHmGk-yv

62

35 Comments

Have you seen the new Heinz's Pickle Ketchup Campaign? I haven’t tried it yet but I do love the combination of pickles and ketchup so I’ll probably be into it. Plus it seems like pickle flavor is sneaking into everything! #Pickles2024 Let’s breakdown the campaign and how these principles can apply to other food brands. 🎯 Core Campaign Concept. The entire campaign revolves around the concept of “You Can Already Taste It”. This comes through in their billboards, influencer campaign, paid social, their hero campaign video and the UGC campaign asking for “pre-reviews”. The overall idea that you don’t have to try it to imagine what it would taste like. 🍭 Multi-channel Campaign. An omnichannel marketing strategy leveraging multiple touchpoints with consistent branding leads to higher brand awareness, recall, customer retention, and ultimately increased sales. 🎨Tailored Creative Per Channel. They have a highly visual, punchy billboard in high traffic locations. A more authentic but still produced person on the street interview style video that plays well on YouTube. And leveraging creators on IG and TikTok. All three of these are telling the same stories in different ways that play better based on the placements. 📩 Capturing First Party Data. This is a hugely critical piece that a lot of brands who don’t sell DTC miss. Building a database of first party data dramatically increases the performance of your paid campaigns, gives you a direct line to your consumers and helps to future proof your business as privacy concerns continue to push us to a cookie-less world. Their giveaway where consumers submit pre-reviews (what they think the product will taste like) for a chance to win a year’s supply of the product is a great way to incentivize and capture this data. By adopting these tactics and principles, other food brands can effectively drive consumer engagement and boost in-store sales. #FoodMarketing

14

This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

26

1 Comment

I'm curious and want your input. Today we're seeing all of these major brands stepping back from DEI-related promises they made in 2020. I imagine these brands would be supported LESS by people who care about a brand's focus on inclusion. Is there a source out there that calls out brands that are failing or back-tracking away from their efforts to be more inclusive? I could imagine myself about to make a purchase from a brand and then searching their name on this source or list only to see they are not doing a great job of being inclusive and then deciding to spend my money elsewhere. What do you think? Does something like this already exist? #inclusion #dei #brandinclusion

9

8 Comments

Were you there? https://okt.to/UHgChW Last week, Emily Flannery, Meredith Post and Kyle Schutte glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. Watch it right here: https://okt.to/ZgSGeX #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

5

In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

5

Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

22

2 Comments

Someone recently asked me how we consistently get to work that lands in culture. I wasn’t able to say this at the time but now I can. “Read the book” Day Trading Attention is literally the playbook for how modern brands need to really connect to find relevance with today’s consumer. Link to pre-order in comments #modernmarketing #advertising #creativity #socialmedia

44

1 Comment

Learn about the differences in consumer responses to established activist brands versus emergent activist brands in the latest episode of the \#JournalofAdvertisingResearch podcast. This discussion provides practical insights for \#brands looking to navigate the complex landscape of purpose-driven \#advertising and much more. \#Podcast \#BrandActivism \#MarketingResearch \#PurposeAdvertising \#ConsumerBehavior \#BrandStrategy \#the_ARF

6

Synthetic beauty makes us confront the reality that data is shaping our perceptions of beauty and style. It pushes us to ask, are we creating trends, or are they creating us? https://lnkd.in/eRqtfVgH

8

🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

2

2 Comments

Tommy’s Briefs: What is one of the best or most worthwhile investments you've ever made? Tom McManimon—Founder of StimulusBrand Communications: “One of the best investments I’ve ever made is working on myself becoming a strong creative director. In that role, I get to influence teams of people and be their mentor, help them rise, and deliver their very best. In my career, I have surrounded myself with accomplished creative directors and learned from them. Another investment I’ve made is in public speaking. It’s one thing to present creative campaigns to CEOs or boards of directors which I have done for years, but another thing to be on a stage in front of a bigger audience—in  service to them. So, I enrolled in professional speaker training (again, from some of the very best) and learned a “thing or two.” I am in a career that requires that you know your target audience. The same holds true in speaking. Creating material that is relevant and meaningful is key. It became important to me to try to share messages and emotional stories that go beyond advertising to lift people and help business leaders have one of those lightbulb moments. To accomplish that, you have to learn to write well, rehearse it, and then deliver it as the authentic you. I was wise enough to surround myself with a team of people who were great at that and they help me every day to be compelling, engaging and on point.

25

2 Comments

Audio branding often seems to be an afterthought in many retail or service brand experiences. But you have to ask yourself, in a retail landscape as competitive as the one brands now operate in, why would you not use every potential way to leverage your brand? How many times have you been in a restaurant, bar or retail establishment where the music or the audio environment in general has made your experience better or worse? Why leave this important, perhaps critical, in some cases, experience touchpoint to chance? #musicbranding #audio #audiobranding #sonicbranding #surfaceagency #restaurant #retailmarketing

6

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

19

2 Comments

The pendulum is swinging, and we're rapidly approaching a model where demonstrating impact and value is table stakes, while flexibility, speed, and bespoke solutions are paramount. Having been on three sides of this equation- large, midsized, in-house, and now boutique - I can confidently say, long gone are the days of an "annual plan". Brands need an agency (and team) deeply immersed in the partnership, with an 'always-on' approach to pivoting, proving value, and adapting to the ever-changing human landscape.

28