Lia Haberman

Corporate marketing consultant and Creator advisor :

I've provided insights for corporate clients such as:
• Google
• Robert Half
• AT&T
• TA3 Swim
• Viral Nation
• Dick Clark Productions
• Kik mobile message app

I've also led creator workshops and personal branding sessions for clients such as:
• Colin and Samir's Creator Startup live community sessions
• Macy's Style Crew
• Riot Games' Game Changers
• The Costume Designers Guild

Lecturer for UCLA Extension's Leadership, Management and Communications Programs and Corporate Education courses.
• Personal Branding and Becoming an Influencer
• Influencer Marketing: Employing Influencers
• Social Media Marketing

I've also created custom lectures for students in study abroad programs from Zhejiang University, SKEMA Business School and ESIC University.

Led marketing efforts for female-focused fitness and nutrition app and successful launch of Vitalura nutritional supplements, founded by CEO, NASM certified trainer and influencer Anna Victoria.

2022 Webby Honoree Health + Fitness Apps and Software
2021 American Influencer Awards Winner Best Fitness Program

Launched Beachbody's health and fitness video vertical, BODlife, on YouTube, IGTV and Facebook with a mission to increase loyalty among the current audience and identify and attract new audiences.
• Increased YouTube channel video views by 100% month over month with through strategic ideation of new content.
• Produced the channel’s most successful organic video of 2019-2020 through understanding of audience insights, analytics, creativity and team collaboration.
• Ranked as the… Show more

Launched Beachbody's health and fitness video vertical, BODlife, on YouTube, IGTV and Facebook with a mission to increase loyalty among the current audience and identify and attract new audiences.
• Increased YouTube channel video views by 100% month over month with through strategic ideation of new content.
• Produced the channel’s most successful organic video of 2019-2020 through understanding of audience insights, analytics, creativity and team collaboration.
• Ranked as the number one Google search result for seven keywords and phrases using SEO to result in positive brand sentiment, increased referral traffic and video views. Show less

Managed 20 team members running a leading health and fitness brand with an average of 20M monthly website uniques.
• Launched influencer marketing, podcast marketing and events programs, video production and distribution strategy.
• Developed branded content opportunities worth $2M annually for partners such as Walmart, Thrive Market, Athleta, Del Monte and Jenny Craig.
• Executive produced a day-long wellness conference at the Rose Bowl with Jillian Michaels as host while… Show more

Managed 20 team members running a leading health and fitness brand with an average of 20M monthly website uniques.
• Launched influencer marketing, podcast marketing and events programs, video production and distribution strategy.
• Developed branded content opportunities worth $2M annually for partners such as Walmart, Thrive Market, Athleta, Del Monte and Jenny Craig.
• Executive produced a day-long wellness conference at the Rose Bowl with Jillian Michaels as host while establishing new relationships with sponsors including Hum Nutrition, Swisse, Bob’s Red Mill and Vital Proteins. Show less

Led audience development and social media marketing efforts for daily news website covering the business of entertainment.
• Negotiated syndication partnerships with NowThis, Yahoo Movies, IMDb, AOL Entertainment and msn Entertainment.
• Positioned the site as an early adopter of technologies such as live streaming and AR to incorporate as part of editorial coverage.

Ran social strategy for Yahoo's entertainment properties, growing the social audience from 100K to 3M in my time there through audience-first campaigns and innovative content strategies.
• Provided strategic sales solutions for red carpet and awards show partners such as Lionsgate, Sony, LiveNation, CBS, the Television Academy and The Academy.
• Led the integration of social efforts in the merger between Yahoo's Celebrity vertical and CBS' The Insider.
• Led global best practice… Show more

Ran social strategy for Yahoo's entertainment properties, growing the social audience from 100K to 3M in my time there through audience-first campaigns and innovative content strategies.
• Provided strategic sales solutions for red carpet and awards show partners such as Lionsgate, Sony, LiveNation, CBS, the Television Academy and The Academy.
• Led the integration of social efforts in the merger between Yahoo's Celebrity vertical and CBS' The Insider.
• Led global best practice training and mentoring efforts for social media teams in Canada, the UK and Australia. Show less

Managed 12 team members for leading entertainment news and cable network website.
• Grew traffic from three to eight million monthly uniques during my time there.
• Worked closely with multiple departments, including marketing, public relations (PR) and global media (Europe and Israel), to promote the overall E! Entertainment Network brand domestically and internationally.
• Consulted on a range of NBC Universal digital properties including Daily Candy and the Style Network.

Oversaw staff of writers, reporters and stringers to create a weekly celebrity magazine. Duties included writing, assigning and editing entertainment news with a heavy emphasis on fashion and lifestyle; also coordinated New York and Los Angeles entertainment events calendar.

New York entertainment news lead for E! Online. I kicked off the day's news budget; wrote, assigned and edited stories and handled coverage of New York events.