Marissa Minter

Personas 👥 Key Tip: Create detailed personas to represent your ideal customers. Understand their needs, challenges, and motivations to tailor your product or service to their expectations. 🎯 Pro Tip: Use personas in all aspects of marketing, product development, and customer service to ensure consistency in how you address customer needs. Learn how to create effective personas at Startup Academy: https://buff.ly/3Sk3Gxv #CustomerPersona #MarketResearch #UserExperience #CustomerInsight #ProductDesign #MarketingStrategy #UserResearch #businesscourse #startupcourse #startupacademy #venturefoundry

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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Many hands make light work. But in content production, that saying doesn’t really apply. How do you handle stakeholder notification? Who gets notified and what do they get notified about in your content publishing process? Ann Gynn shares with us how to set up a content publishing process worthy of repetition. 👇 #ContentPublishing #ContentMarketing

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Many hands make light work. But in content production, that saying doesn’t really apply. How do you handle stakeholder notification? Who gets notified and what do they get notified about in your content publishing process? Ann Gynn shares with us how to set up a content publishing process worthy of repetition. 👇 #ContentPublishing #ContentMarketing

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Calendar 101 📅 Tired of email ping-pong to schedule meetings? Discover how to use Calendly ✨ 📌 Set up your account: Sign up for Calendly and link your calendar to sync your availability. 📌 Create your event types: Define the types of meetings you offer (e.g., 30-minute consultation, 1-hour presentation) and set your availability for each type. 📌 Share your link: Share your unique Calendly link via email, social media, or on your website to let others schedule meetings with you. 📌 Customize your settings: Tailor your Calendly settings to suit your needs, including buffer times between meetings and automatic reminders. 📌 Integrate with your calendar: Ensure your Calendly appointments sync seamlessly with your calendar to avoid double bookings. Stay on top of your schedule effortlessly. Say goodbye to scheduling headaches with Calendly! #Productivity #Calendly #MeetingScheduling #TheWinningPlaybook #CalendarManagement #appointments #timemanagement #ExecutiveCalendar

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at sales@intentamplify.com to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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📅 The Editorial Calendar: Your Roadmap to Audience Engagement In our 3rd article in The Definitive Guide to Content Marketing, we dive into the editorial calendar — the roadmap connecting your brand message with your audience’s journey. Key Takeaways: 👉 Build a Content Matrix that aligns with audience personas at each stage. 👉 90-Day Rolling Calendar to stay agile and data-driven. 💡 Dive into the full article to craft an editorial calendar that fuels engagement and growth! https://lnkd.in/g9bQVJPB 🔍 How do you currently plan your content? Share your best tips or challenges! 👇 #ContentMarketing #EditorialCalendar #MarketingStrategy #PMBDirect

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Personas, unique to your brand AI-generated in minutes (⁉) Rather than blanketed, industry-wide buyer personas, marketers can almost instantly see their top brand personas with Decile - built from their own 1P customer data, enriched with real third-party attributes. Decile personas allow brands to ⬇️ - Identify Personas Reflective of their Customer Base - Fine-tune Marketing Personalization - Pinpoint Growth Opportunities  - Build Customer Loyalty As personalization remains a prevalent topic, see why custom-built personas can be a gamechanger 👉 https://bit.ly/3xIzW6s

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If you’ve got a list of tactics, you’ll likely fail and your conversion optimization program will fizzle out. If you’ve got strategic frameworks and processes, you’ll win. In this action-packed course, André Morys shows you how the top experts approach CRO. Learn to use heuristic analysis to uncover hidden conversion potential and prioritize effectively. Learn proven frameworks to guide your CRO strategy, apply cognitive psychology to understand user behaviour, and identify ROI-driven opportunities that analytics alone might miss. If you’re tired of flying blind and want a structured way to optimize, this course is your next step. Turn insights into action and start seeing results in conversions. 👏 Details below, link in comments. -- #CRO #conversionoptimization

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Marketing teams are under pressure to deliver personalized, on-brand content faster than ever. But without the right tools, alignment across teams can feel impossible. That’s why we’re hosting Future-Proofing Your Content Strategy: Why DAM is a Must-Have for 2025 on Dec 3rd at 10 am PT / 1 pm ET. What you’ll gain: - Insights on why DAM is essential for 2025 - Tools to streamline workflows for marketing and creative teams - Proven strategies for maximizing ROI with DAM Reserve your spot today! 👉 https://hubs.ly/Q02Zzpkm0 #DAM #ContentStrategy #2025

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Are you sure? In today’s world, there are countless AI tools you can leverage—just use them! At The VA Hub, our virtual assistants are skilled in using AI tools to streamline tasks. Visit thevahub.com today!

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Following the lead of large brands for messaging can be misleading. Take HubSpot as an example. With phrases like “grow better,” “drive results,” or “easy to use,” paired with standard stock imagery, their messaging feels generic and cliched. But here’s the thing: they’re HubSpot. They’ve built such a strong reputation that their messaging could be anything, and people would still buy. Everyone knows what they do, so the specifics of their messaging aren’t as critical. Now, if your company is making $20M, $10M, or even less a year, and you’re fighting for space in a competitive market, your messaging does matter. Don’t look to category leaders for inspiration. Find what resonates with your audience and iterate to refine it.

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🤖 Automation tools offer incredible benefits—time-saving, efficiency, the works! But, here's the catch: Over-reliance on these tools can strip away the genuine connection that brands forge with their audiences, leaving behind a trail of generic, impersonal content. Not exactly the recipe for a loyal following, right? ✨ On the flip side, authenticity is the heart and soul of social media. It's about real stories, genuine interactions, and content that genuinely resonates with your audience. The human touch is irreplaceable, but that doesn't mean automation doesn't have its place. 🔍 The sweet spot? Strategic automation. Think scheduled posts to keep your feed active or chatbots that address basic customer service queries. Yet, the golden rule remains: Engage with your community in real-time and monitor your accounts to keep the conversation alive and kicking. 📣 Call to Action: How do you balance automation with authenticity in your social media strategy? Have you discovered any innovative methods to blend efficiency with the human touch? Share your experiences and let's elevate the discussion beyond the feed! #SocialMediaManagement #Authenticity #Automation #Engagement #BrandBuilding

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