About
Articles by Omi
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Why Procedures lead to Profits (or How I Became the Priestess of Process)
Why Procedures lead to Profits (or How I Became the Priestess of Process)
By Omi Diaz-Cooper (LION)
Contributions
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Here's how you can handle difficult clients with assertiveness training programs.
Setting boundaries is key. Establishing clear expectations from the beginning can usually avoid challenges later on. One note, though, is that you have to repeat the boundaries several times. Just because they are written in the proposal, the client will likely not remember everything weeks later. Reinforce the boundaries and create opportunities to check in on expectations frequently.
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You’re designing a professional email template. How can you ensure it’s effective and engaging?
I'm a huge believer that the purpose of every email is to earn a click. Whether it's to "Learn More" about the topic you are presenting or to "Book an Appointment," or to "Buy Now,"- make sure every email has some sort of action for the reader to take. Not only will this force you to make your content more engaging, you can better track the effectiveness of your email program.
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What are the best ways to identify gaps in your digital content?
While conducting an audit, remember to review not just blog posts, but also landing pages and offers. An excellent tactic is to identify content that is helpful for your persona but is a little outdated. "Freshening up" older content with new information, updated statistics and more targeted key phrases is a time-saving way to make existing content more effective. An effective audit includes an action plan for what to keep, what to repurpose, and what to update.
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What are the best ways to identify gaps in your digital content?
Absolutely work backwards from the goals you want to achieve and to best do that, it's important to know your audience. You'll want to have content for every stage of the customer's journey. What questions do they have about the problem you solve for them? What action do you want them to take when they first hear about your solution? What content would be helpful when they are comparing options? When defining your goals, put yourself in your persona's shoes and think in terms of what will be valuable enough for them to move further down your sales funnel.
Activity
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As we enter this holiday season, we want to take a moment to wish you a peaceful and joyful time with your loved ones. This year has been filled…
As we enter this holiday season, we want to take a moment to wish you a peaceful and joyful time with your loved ones. This year has been filled…
Liked by Omi Diaz-Cooper (LION)
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This holiday season, Southeastern helped brands shine brighter than ever! Here's how we delivered festive cheer: 🎁 Direct Mail Magic: Personalized…
This holiday season, Southeastern helped brands shine brighter than ever! Here's how we delivered festive cheer: 🎁 Direct Mail Magic: Personalized…
Liked by Omi Diaz-Cooper (LION)
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Heads up: Microsoft has recently updated its network endpoint requirements for Win32 apps and PowerShell script deployments, which should be…
Heads up: Microsoft has recently updated its network endpoint requirements for Win32 apps and PowerShell script deployments, which should be…
Liked by Omi Diaz-Cooper (LION)
Experience & Education
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Diaz & Cooper Advertising
View Omi’s full experience
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Minority Certification
SFMDC Southern Florida Minority Development Council
Issued Expires -
Volunteer Experience
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Member
USNC_UN Women
- 1 month
Human Rights
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Marketing Co-Chair
The Commonwealth Institute
- Present 9 years 1 month
Economic Empowerment
The Commonwealth Institute (TCI) founded in 1997, is a vibrant nonprofit organization. We are a network of successful and professional women in our community. We provide leadership development, high level networking and mentoring through our content rich events and programming. Our vision is to unleash the potential of women leaders to drive successful businesses and inspire those around them.
Publications
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Why Managing Sucks and How to Fix It
Jon Wiley & Sons, Inc.
A Results-Only guide to taking control of work, not people. Diaz co-wrote the Case Study on Chapter 3 along with Todd Cooper. Authors Ressler and Thompson began their work together at a Fortune 100 company where they are credited with revolutionizing the workplace. Why Managing Sucks and How to Fix It shows how Results-Only Work Environment (ROWE) will make you or your organization more entrepreneurial, more connected with the broader trends in your industry, and more willing to take smart…
A Results-Only guide to taking control of work, not people. Diaz co-wrote the Case Study on Chapter 3 along with Todd Cooper. Authors Ressler and Thompson began their work together at a Fortune 100 company where they are credited with revolutionizing the workplace. Why Managing Sucks and How to Fix It shows how Results-Only Work Environment (ROWE) will make you or your organization more entrepreneurial, more connected with the broader trends in your industry, and more willing to take smart risks. It explains how to set clear, measurable expectations and focus on the endpoint as opposed to managing the process that gets you there.
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Courses
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Advertising Portfolio
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Anthropological Theory
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Honors & Awards
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Clutch Champion
Clutch
This award is based on verified reviews and recognizes Diaz & Cooper as a top-rated leader in the Marketing and Advertising space based on our clients' satisfaction and high-quality service ratings.
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Florida Travel Choices Marketing Excellence Award
Florida Department of Transportation
In partnership with South Florida Commuter Services to recognize excellence in Florida public transportation for our Car-free Key West campaign.
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Marketing Effectiveness Award Silver (MEA)
Summit International
Awarded for the results achieved in increasing traffic and bookings revenue on the Hawks Cay Resort website.
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Flagler Award
Visit Florida
Visit Florida Flagler Award, 2016 for increasing tourism to a Florida-based destination.
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Magellan Silver
Travel Weekly
Travel Weekly is proud to present the premier award for the travel industry, the Magellan Awards. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. Diaz & Cooper has won a Silver Magellan for their 2012 campaign "The Only Key You'll Need" for Hawks Cay Resort.
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Marketing Effectiveness Platinum (MEA)
Summit International
Summit MEA gives firms an opportunity to highlight their ability to creatively and effectively achieve an advertiser’s goals. Diaz & Cooper beat out 732 entries in winning the Platinum this year for their 2011 "Destination Immersion" campaign for Azamara Club Cruises.
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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Italian
Professional working proficiency
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French
Elementary proficiency
Organizations
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The Commonwealth Institute
Member, Marketing Chair
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Greater Miami Chamber of Commerce
Marketing Committee
- Present
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Here’s the hard truth: What worked in 2024 might not work in 2025. Here’s why. Here’s why sticking to the same strategies can hold you back: 🎅…
Here’s the hard truth: What worked in 2024 might not work in 2025. Here’s why. Here’s why sticking to the same strategies can hold you back: 🎅…
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