“Roberto supported the Southern California Minority Supplier Development Council (SCMSDC) by leading a webinar during the COVID-19 pandemic that guided tens of diverse-businesses in their transition to online marketing and services. Using his skills as a business owner and google digital coach, Roberto was able to provide a concise overview of the must-have digital tools to aid business owners in keeping their doors open. Even more, attending business professionals requested a longer, follow-up session to expand on his first due to the kindness and expertise shown. Roberto is a plethora of knowledge, a vital community resource, and a pleasure to work with. ”
About
Activity
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Are you building an early-stage AI startup and looking for seed funding? We’re looking for: ✔️ AI or deep tech-focused startups ✔️ Early-stage…
Are you building an early-stage AI startup and looking for seed funding? We’re looking for: ✔️ AI or deep tech-focused startups ✔️ Early-stage…
Liked by Roberto Martinez
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🌟 From Wall Street to the United Nations: A Reflection on a Remarkable Journey 🌟 Yesterday, I had the profound honor of leading the panel…
🌟 From Wall Street to the United Nations: A Reflection on a Remarkable Journey 🌟 Yesterday, I had the profound honor of leading the panel…
Liked by Roberto Martinez
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Congratulations! Los Angeles BusinessSource Centers for the excellent support and resources you provide to the business community! Are you a…
Congratulations! Los Angeles BusinessSource Centers for the excellent support and resources you provide to the business community! Are you a…
Liked by Roberto Martinez
Experience & Education
Licenses & Certifications
Volunteer Experience
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Pro Bono Consultant
Taproot Foundation
- Present 10 years 11 months
Economic Empowerment
Marketing Manager
Courses
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Analysis for Strategic Marketing
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Digital Marketing
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Global Brand Management
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Global Customer Insights
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Global Digital Marketing
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Global Enterprise:Entreprenuership
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Global Marketing Communications
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Global Marketing Management
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Global Marketing Strategy
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Global Pricing
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Global Product Development & Management
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Global Strategy
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Global Supply Chain
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Managing Projects
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Operations Management
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Organizational Consulting: Basics & Practicum
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PMP
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Strategic Management of Technology & Innovation
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Projects
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HSG Campaigns - Campaign Manager
Managed Campaign
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Consultant (Digital Marketing)
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• Crafted a digital IMC to engage 20 million U.S. Hispanics to increasing brand awareness and increase brand purchase intention of Humana Healthcare insurance.
• We analyzed the social media usage trends of the United States uninsured Hispanic population and used the insights to develop an in-depth communication strategy for a new multi-cultural marketing communications initiative. -
Consulting Project
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Seven member consulting team engaged by a high-growth, innovative packaged food company to increase microwave popcorn product line total sales outside of North America from $1 million to $10 million in five years. Worked effectively with client to align expectations and define distribution preferences. Conducted exhaustive market exploration study, identified key markets based on primary and secondary research, and produced an international export strategy and timeline tailored to each…
Seven member consulting team engaged by a high-growth, innovative packaged food company to increase microwave popcorn product line total sales outside of North America from $1 million to $10 million in five years. Worked effectively with client to align expectations and define distribution preferences. Conducted exhaustive market exploration study, identified key markets based on primary and secondary research, and produced an international export strategy and timeline tailored to each suggested geography.
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Pricing Project - McDonald's in India
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Business Development Consultant
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• Crafted a business development strategy for a consumer product company that would enable the company to increase international sales by 100% in five years.
• Used quantitative tools to target develop and developing countries where product had yet to be sold and assessed the barriers to entry. Analyzed social-political and financial hurdlers, global and local competitor and other risk factors.
• Provided recommendations on how best to enter target markets as well as which…• Crafted a business development strategy for a consumer product company that would enable the company to increase international sales by 100% in five years.
• Used quantitative tools to target develop and developing countries where product had yet to be sold and assessed the barriers to entry. Analyzed social-political and financial hurdlers, global and local competitor and other risk factors.
• Provided recommendations on how best to enter target markets as well as which channels and pricing strategies to use.
Honors & Awards
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Winner of Thunderbird's Brand Management Competition
Thunderbird School of Global Management
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Fellow
Canadian Leadership Orientation Program
The Canadian Leadership Orientation Program for MBA students from the US and Mexico is hosted by the Telfer School of Management at the University of Ottawa and divided between Ottawa and Montreal (HEC) where participants are given presentations from leading Canadian business, government and national associations.
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Leadership Edge Recipient
Thunderbird School of Global Management
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Overseas Representative Chair
Thunderbird’s Marketing Associate
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CHCI Scholar
CHCI
Scholar for Congressional Hispanic Caucus Institute
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HSF/HCF Scholarship Recipient 2001-2005
HSF/HCF
Received over 15k in scholarship awards from Hispanic Scholarship Fund and Hispanic College Fund.
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
Organizations
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CHCI
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Recommendations received
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LinkedIn User
1 person has recommended Roberto
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Thank You for Making the First Latino Tech Network Event a Success! On December 7, we proudly hosted the Latino Tech Network event, and it was an…
Thank You for Making the First Latino Tech Network Event a Success! On December 7, we proudly hosted the Latino Tech Network event, and it was an…
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Congratulations to the Los Angeles Latino Chamber of Commerce 2024 Angel Award recipients for their contributions to the Latino Business…
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Let’s build a haven for black and brown leaders. Alejandra and I are planning a retreat for diverse professionals. Imagine: 🌟 The network of an MBA…
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In September, KONE launched our new Rise #strategy - The energy and excitement has been tremendous. Today, I had the opportunity to meet KONE’s…
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Because #NBAcares, Watch Trez (Techstars ‘23) Pitch #live 7pmPST #tonight 🏀🏀 🏀 Trez has made it to the #NBA Pitch Competition in #SanFrancisco!…
Because #NBAcares, Watch Trez (Techstars ‘23) Pitch #live 7pmPST #tonight 🏀🏀 🏀 Trez has made it to the #NBA Pitch Competition in #SanFrancisco!…
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