Los Angeles Metropolitan Area Contact Info
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About

Specialties: Brand Management, SMB Marketing, Digital Marketing, Digital Ads Strategy…

Activity

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Experience & Education

  • Braven Agency

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Licenses & Certifications

Volunteer Experience

  • Taproot Foundation Graphic

    Pro Bono Consultant

    Taproot Foundation

    - Present 10 years 11 months

    Economic Empowerment

    Marketing Manager

Courses

  • Analysis for Strategic Marketing

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  • Digital Marketing

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  • Global Brand Management

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  • Global Customer Insights

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  • Global Digital Marketing

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  • Global Enterprise:Entreprenuership

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  • Global Marketing Communications

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  • Global Marketing Management

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  • Global Marketing Strategy

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  • Global Pricing

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  • Global Product Development & Management

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  • Global Strategy

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  • Global Supply Chain

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  • Managing Projects

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  • Operations Management

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  • Organizational Consulting: Basics & Practicum

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  • PMP

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  • Strategic Management of Technology & Innovation

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Projects

  • HSG Campaigns - Campaign Manager

    Managed Campaign

  • Brand Management Competition - Winners

    Other creators

  • Consultant (Digital Marketing)

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    • Crafted a digital IMC to engage 20 million U.S. Hispanics to increasing brand awareness and increase brand purchase intention of Humana Healthcare insurance.
    • We analyzed the social media usage trends of the United States uninsured Hispanic population and used the insights to develop an in-depth communication strategy for a new multi-cultural marketing communications initiative.

  • Consulting Project

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    Seven member consulting team engaged by a high-growth, innovative packaged food company to increase microwave popcorn product line total sales outside of North America from $1 million to $10 million in five years. Worked effectively with client to align expectations and define distribution preferences. Conducted exhaustive market exploration study, identified key markets based on primary and secondary research, and produced an international export strategy and timeline tailored to each…

    Seven member consulting team engaged by a high-growth, innovative packaged food company to increase microwave popcorn product line total sales outside of North America from $1 million to $10 million in five years. Worked effectively with client to align expectations and define distribution preferences. Conducted exhaustive market exploration study, identified key markets based on primary and secondary research, and produced an international export strategy and timeline tailored to each suggested geography.

    Other creators

  • Pricing Project - McDonald's in India

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    *Did Pricing analysis of McDonald's Value meal and recommended the new pricing range for products as per the willingness to pay of customers.
    *Did conjoint analysis and focus group study to come up with the final pricing solution and increase the revenues of the company.

    Other creators

  • Business Development Consultant

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    • Crafted a business development strategy for a consumer product company that would enable the company to increase international sales by 100% in five years.

    • Used quantitative tools to target develop and developing countries where product had yet to be sold and assessed the barriers to entry. Analyzed social-political and financial hurdlers, global and local competitor and other risk factors.

    • Provided recommendations on how best to enter target markets as well as which…

    • Crafted a business development strategy for a consumer product company that would enable the company to increase international sales by 100% in five years.

    • Used quantitative tools to target develop and developing countries where product had yet to be sold and assessed the barriers to entry. Analyzed social-political and financial hurdlers, global and local competitor and other risk factors.

    • Provided recommendations on how best to enter target markets as well as which channels and pricing strategies to use.

Honors & Awards

  • Winner of Thunderbird's Brand Management Competition

    Thunderbird School of Global Management

  • Fellow

    Canadian Leadership Orientation Program

    The Canadian Leadership Orientation Program for MBA students from the US and Mexico is hosted by the Telfer School of Management at the University of Ottawa and divided between Ottawa and Montreal (HEC) where participants are given presentations from leading Canadian business, government and national associations.

  • Leadership Edge Recipient

    Thunderbird School of Global Management

  • Overseas Representative Chair

    Thunderbird’s Marketing Associate

  • CHCI Scholar

    CHCI

    Scholar for Congressional Hispanic Caucus Institute

  • HSF/HCF Scholarship Recipient 2001-2005

    HSF/HCF

    Received over 15k in scholarship awards from Hispanic Scholarship Fund and Hispanic College Fund.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Organizations

  • CHCI

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Recommendations received

  • LinkedIn User

    LinkedIn User

    “Roberto supported the Southern California Minority Supplier Development Council (SCMSDC) by leading a webinar during the COVID-19 pandemic that guided tens of diverse-businesses in their transition to online marketing and services. Using his skills as a business owner and google digital coach, Roberto was able to provide a concise overview of the must-have digital tools to aid business owners in keeping their doors open. Even more, attending business professionals requested a longer, follow-up session to expand on his first due to the kindness and expertise shown. Roberto is a plethora of knowledge, a vital community resource, and a pleasure to work with. ”

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