Sandy Almendarez

Nothing beats an "in-person" meeting with an industry analyst or consultant. Relationships are the meat and potatoes of boosting your value as a company. I always to try to line them up with my key spokespeople or even myself at conferences, trade shows, events, analyst days, or when traveling to their local city. And listen to their ideas, vision and thoughts NOT just your agenda. #analystrelations #relationships #analysts #consultants #tradeshows #events #conferences #strategy #marketing

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What are your predictions for social media in 2025? Answers may be used in a PR Daily article. Please do not email responses. Keep your predictions specific and spicy for best results.

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Visual storytelling isn't just about pretty pictures—it's about creating a narrative that resonates with your audience. Our latest blog post dives into "The Power of Visual Storytelling in Food Marketing". Discover how to evoke emotions, create memories, and build brand loyalty through compelling imagery. Read more: https://lnkd.in/ecfnmgB8 #VisualStorytelling #FoodMarketing #BrandNarrative #ContentStrategy

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North American PR agencies reported increases in both revenues and profitability for the first nine months of the year, according to a Gould+Partners (Rick Gould CPA, J.D.) survey, reports Jon Gingerich https://odwpr.us/3CSADMB

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We’re excited to introduce new rates for publishing press releases, listicles, and SEO/promotional articles on TechGraph—available until October 25, 2024! https://lnkd.in/dWhRSxNe For a limited time, you can choose between two exclusive packages: ✨ 15 articles for INR 10,000 ($100) ✨ 35 articles for INR 20,000 ($250) Here’s what you’ll get with every article: Permanent placement on TechGraph for lasting visibility Up to 4 do-follow backlinks per article, helping boost your SEO Google News listing to expand your reach Social media mentions for extra exposure No mention of paid or promotional content, ensuring authenticity The best part? You can publish all the articles on the same day or spread them out over the next three years, giving you full control over when and how your content is released. If you’re looking to enhance your brand’s presence and improve your SEO, this offer provides a cost-effective way to get your content in front of a wider audience. Payments are made upfront, and the flexibility means you can plan your content over time. Interested in getting started or need more info? Reach out to krishna@techgraph.co and we’ll be happy to help you maximize this opportunity! #sponsored #articles #seo Shanaz Khan

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Valuable insights from Nicole Schuman for any #communications professional seeking to "measure the value of their work and tell that story to their stakeholders." #CommsForGood

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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TV, Google or social media? The folks at Society22 and Censuswide conducted a study to find out which channels have the most influence on U.S. consumers. Notably, most respondents were able to name the sources of brand information for the last five products they purchased ✅ Internet searches came out on top (36%). This was followed by recommendations from family or friends (30%), brand advertising on TV or radio (25%), social media advertising (23%), and brand stories from other content creators or influencers (20%). When it comes to what most often inspires US consumers to make a purchase, YouTube leads the way (37%), followed by TV commercials (36%), offline sources such as friends, family and in-store displays (35%), Facebook (30%) and TikTok (26%). ➡️ The main conclusion of the researchers is that in order to influence purchase decisions through content, brands need to tailor it to their target audience. I would add that regardless of which channel your audience chooses, be mindful of your reputation. Don't skimp on content creation, manage negative feedback effectively, and word of mouth will work for you, both online and offline. #Research #SocialMedia #ReputationExpert

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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What can B2B marketers learn from a B2B media audience exec? Turns out, a heck of a lot. I thoroughly enjoyed our chat with Amanda Landsaw. We dive deep into the world of audience management, privacy, and its role in marketing. Listen to the full conversation at https://lnkd.in/g77-KZ2 and discover how you can leverage audience data ethically and effectively to enhance your marketing efforts. #B2BMarketing #AudienceManagement #PrivacyInMarketing #ThisisAnnex

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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Few things engage target audiences better than case studies when trying to build complex B2B realtionships. My Trailblazer guest, Wendy Jacobson, shares the secrets to creating great case studies. I'll be sharing the entire interview with Wendy later this week! #b2b #b2bmarketing #contentmarketing #casestudies #buyersjourney

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The coming months are prime time for trade shows. If your company is exhibiting or attending, PR should be part of your strategy for maximizing you trade shoe ROI. Our latest blog post shares some of the best practices we've learned in 25+ years of attending the retail industry's most important events.

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Thanks to my LinkedIn think tank for contributing to this piece!

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The consumer data right is here to stay

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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