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Experience & Education

  • Google

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Licenses & Certifications

Volunteer Experience

  • Entrepreneur in Residence, Center for Entrepreneurship and Innovation

    University of Baltimore

    Economic Empowerment

    I'm tasked with acting as mentors and advisors to students interested in entrepreneurial careers; participating on an expert panel in the weekly “Chalk Talk” and monthly “Pitch Jack” programs; serving as guest speakers, competition judges, and curriculum advisors in the program; and participating in other Entrepreneurship Initiative projects.

  • Teacher & Speaker

    The Maryland Small Business & Technology Development Center

    I believe every business can and should be using Online Marketing to grow. I also know that often the entire concept can be confusing, overwhelming or unclear. I breakdown Online Marketing into simple terms and show business owners how to increase sales.

    My presentations rock (in my humble opinion...lol) and I stay away from a ton of boring power point slides, instead looking to be engaging, running real life demos and answering questions.

Publications

  • How to fully embrace mobile

    PR News

    As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer's behavior and expectations. Customers have fully embraced all that mobile has to offer; they expect your brand to be available anytime and on any device. Mobile is no longer the latest shiny object or a fad that will soon pass. It is a game changer.

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  • Why Social Media Matters for Lawyers

    Maryland Bar

    Social media has become very popular amongst tech savvy lawyers, while remaining a mystery to most lawyers. If you are on the sideline waiting to take part in social media, the time is now. It is a fact that social media will boost your online reputation, increase your “thought-leader-status”, drive traffic to your website and even gain you clients.

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  • Are Super Bowl ads still effective?

    Baltimore Business Journal

    The fact is that commercials are no longer effective as they used to be. Everyday consumers are exposed to over 3,000 ads ranging from car insurance to basketball shoes. Consumers have learned how to ignore the constant barrage of ads and they are looking for companies that offer real solutions instead shocking them with humor.

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  • The Internet: A Solo’s Finest Partner

    Maryland Bar Bulletin

    The key to your success and the success of your firm is the ability to find new clients. This is especially true in a solo or small law firm. The most effective and affordable way to find new clients is to take advantage of all the opportunities the Internet has to offer. For a solo lawyer, the Internet can level the marketing playing field and allow him or her to compete with seasoned law firms.

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  • Get mobile in your marketing or lose business

    Baltimore Business Journal

    Your customers are no longer spending hours sitting in front of a desktop computer surfing the Web looking for information. They’re on their smartphones or tablets.
    So if you’re not there, too, they can’t find you.
    There is no doubt that mobile advertising is one of the most powerful marketing tools available to business owners. Mobile marketing is all about reaching your customers on smartphones and tablets.

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  • Seven ways to win the online marketing marathon

    Baltimore Business Journal

    Just like traditional marketing, online marketing takes time. There are no shortcuts, no tricks or quick fixes. To see results you must be consistent and have patience.
    You can’t do it alone, you’ll need help. Managing an online marketing campaign on your own without outside advice and criticism will only hinder your campaign. Find a good company/team to assist you, point you in the right direction and give you advice.

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  • Clients Look for Lawyers Close to Them

    Clio’s Small Firm Innovation Blog

    When potential clients look for legal help they look for lawyers and attorneys close to where they live and work. It’s importnat that your law firm be found on local directories.
    This low-cost, high-reward service provides more value to your online local business listing. Getting listed on Google+ is only the first step to competing in your local market.

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Projects

  • In The BLK Podcast

    -

    Welcome to the "IN THE BLK" podcast, hosted by Sterling McKinley, DMV's Grow with Google Digital Coach, author, and keynote speaker. Our podcast showcases successful minority entrepreneurs in the DMV area and highlights their inspiring stories, insights on entrepreneurship, and their impact on their communities. Tune in to get inspired and learn how to build a profitable business that stays "IN THE BLK".

Organizations

  • Morgan State University Entrepreneurship Association

    Marketing Chair

    - Present

  • SCORE, Washington DC

    Workshop Presenter

    I focus on increasing awareness of the Chapter’s capabilities in the market place, updating the Chapter’s website, implementing social networking and teaming with other service providers. In addition I work to increase our volunteer/non mentor resources to expand our marketing capacity.

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