Vincent Padilla

🚀 Discover the enchanting impact of video marketing on brand visibility and profits in Tallahassee! 📈 Learn how local businesses are leveraging video to engage audiences and drive success. Check out our latest blog for insights and strategies! 🎥✨ #VideoMarketing #Tallahassee #BrandVisibility #DigitalMarketing https://lnkd.in/eqbFPCr5

2

Why Home Improvement Retailers Bet Big on Radio Ads Audio consumers tend to shop at more diverse retailers and make more frequent shopping trips. For instance, heavy radio listeners reported shopping at 3.2 retailers on average and making 5.2 trips, indicating higher engagement and activity in the home improvement marketplace. They also prefer online shopping, with 62% of AM/FM listeners shopping online for home improvement goods, making them ideal targets for added digital marketing campaigns.

3

From the TVB and Brad Seitter May Brings Good News for Auto Auto remains the number one sales category for most broadcast groups, accounting for 17%—24% of all ad sales revenue. The health of the auto industry is integral to auto advertising, and the close of May brought encouraging news. New car sales closed at 1.448 million units in May, up +5.5% over 2023, and May closed with a SAAR of 16.1 million - a high-water mark for monthly SAAR in 2024. More good news came as the average vehicle transaction price fell -$1,045 from the same month in 2023 while the average monthly payment dropped -$3 from May 2023. But not all the news was good. In Cox Automotive's analysis of its quarterly Dealer Sentiment Index poll, Dealers rated their vehicle market with a score of 49 out of 100, the same value seen in the previous two quarters and down seven points from the second quarter of 2023. Cox index results in greater than 50 indicate dealers view conditions as positive or improving. A score of 50 is neutral. “Dealers are clearly navigating a challenging year of high rates, a slowing economy, and now with an election that particularly has implications for auto that frankly, I think a lot of them are increasingly worried about," said Cox Chief Economist Jonathan Smoke. The good news for local broadcast is that dealer incentives are up +69% vs. 2023, with an average vehicle incentive in May at $3,274. Manufacturers will have to advertise these incentives, and the best way for their message to reach the consumer is through local broadcast TV!

14

Did you know the global radio market is projected to grow by $8.47B by 2028? 😮 That's a steady 3% annual growth rate, and here's why it matters to your El Paso business: What's Driving This Growth? ➤ Listeners are going digital! Online radio streaming is booming as more people access content on-the-go ➤ Major platforms are joining forces - think Pandora and Apple Music offering hybrid services ➤ Perfect for our border city's bilingual audience reach 🌵 Our unique position at the US-Mexico border means we can leverage: ➤ Multiple revenue streams (advertising, subscriptions) ➤ Cross-cultural market reach ➤ Both traditional and digital radio platforms Let's chat about how this could amplify your reach! #ElPasoMarketing #BorderBusiness #RadioAdvertising #DigitalMarketing #AudioMarketing

2

1 Comment

🎄 Holiday Marketing: Why Starting Now Sets You Up for 2025 Success The latest data shows 64% of consumers start holiday shopping before November. Here's why your 2025 media strategy needs to start today: Key Market Shifts: Digital audio consumption up 22% YOY 78% of holiday shoppers research online before buying Multicultural consumers driving 43% of purchasing power growth Smart Strategy for 2025: Build brand awareness through Q1-Q2 Peak consumer attention spans April-September Leverage both traditional and digital touchpoints Understand cultural nuances in holiday timing (Three Kings Day, Lunar New Year) 💡 Pro Tip: Hispanic consumers start holiday shopping 2 months earlier than general market, with higher average spend on family celebrations. #MediaStrategy #Marketing2025 #BostonBusiness #iHeartBoston #HolidayMarketing #MulticulturalMarketing #DigitalAudio #BusinessGrowth #MarketingStrategy #ROI #MediaPlanning #BostonMedia #RetailMarketing #BusinessSuccess #MarketingTips #MediaBuying #AdvertisingStrategy #BrandGrowth #Revenue #MarketingROI

2

DRAFT Media Partners Named Best Marketing Software Developer at 2024 MarTech Awards GREENVILLE, SOUTH CAROLINA, UNITED STATES, April 13, 2024 / EINPresswire.com / -- DRAFT Media Partners is pleased to announce it has been awarded as the Best Marketing Software Developer for 2024 at the MarTech Awards by Innovation in Business Magazine in Staffordshire, England. This award highlights the organization’s continuous innovation within the marketing software domain. DRAFT Ad Technology, the research and development arm of DRAFT Media Partners, specializes in combining AI technology with the expertise of a seasoned team. This synergy has resulted in advertising solutions that cater to diverse market needs and its recent creation, Reveal, stands as a testament to its ingenuity and forward-thinking approach. Last year, DRAFT was recognized by winning “Most Intuitive MarTech Company” in 2023, with the introduction of the D.R.A.F.T. technology (Dynamic Response Advertising Forecast Technology), illustrating the company’s ability to anticipate and meet the dynamic needs of modern marketing. D.R.A.F.T. supports marketing professionals in designing and implementing omnichannel paid media campaigns with precision and adaptability, aligning with their specific strategic objectives. This year, however, they’ve taken the top spot. “There is no final product, only stages of improvement,” says the CEO of DRAFT Media Partners, Skip Wilson. “Our firm’s DRAFT mode mentality, which is a commitment to continuous enhancement, is not only applied to our technology but is also a principle that shapes our corporate culture.” The company’s growth trajectory is further emphasized by strategic mergers and expansions, including the notable merger with The Franchise Marketing Group. Such moves, in addition to amassing over 110 active clients in three years without aggressive marketing tactics, have broadened DRAFT’s capabilities - setting it on a path to potentially double its revenue in 2024. For more information about DRAFT Media Partners, please visit https://lnkd.in/eAkuNVDR. About DRAFT Media Partners DRAFT Media Partners, a leader in advertising technology, adopts a philosophy of continual progression to refine its marketing solutions and maintain a competitive edge in the ever-evolving industry. The fusion of artificial intelligence with the expertise of their seasoned team results in the creation of advanced tools like ‘Reveal,’ which boosts the effectiveness of advertising. The company’s culture is one that nurtures creativity and innovation, driving its mission to fulfill clients’ advertising goals with remarkable success. Committed to leading the way in marketing technology, DRAFT’s signature DRAFT mode approach embodies its dedication to ceaseless improvement and innovation. DRAFT Media Partners (678) 249-5989 Jeff@draftmediapartners.com

4

The power of local TV advertising is set to soar in 2024. With non-cyclical advertising revenues experiencing a robust growth of +9.1% in Q4 2023, the highest in nearly two years, the stage is set for continued expansion. Magna predicts a remarkable spike of 26% in local TV/video ad sales, catapulting to $23 billion this year. This surge, fueled by the upcoming election cycle, underscores the enduring influence of local TV in engaging audiences and driving results. Learn more: https://lnkd.in/dY_k-C-H #localtv #tvadvertising

5

🏌️‍♀️You’ve heard of slicing in golf, but T-Mobile for Business brought a new kind of slicing to #PGAChamp. It’s helping the whole event run more smoothly and efficiently. ⛳ Here’s Chris Melus, VP product management at T-Mobile for Business, discussing how they use network slicing to dedicate a part of the #5G network for a specific purpose, like concessions and souvenir purchases, without competition from other network traffic. https://t-mo.co/4bCY48V #TFBxPGA

2

This episode of The Search Cast, Chase Embree (Director of Paid Search at LERMA) discussing the evolution of paid search, including how AI (Google Gemini) is being incorporated. Give him a like and follow. Full episode here: https://lnkd.in/gVNJKweW https://lnkd.in/gPh4vYCH #paidsearch #ppc #marketing #digitalmarketing

10

3 Comments

Political advertising is a key indicator of campaign strategies and election standings, with significant spending directed toward television ads. According to FCC rules, candidates enjoy access to the lowest unit rate for TV spots, ensuring cost-effective advertising during critical pre-election periods. However, entities like PACs and super PACs, often indistinguishable to viewers, pay much higher rates for the same ad slots. Recent FCC filings revealed a stark cost disparity in Kentucky's gubernatorial race, where candidates paid $400 for a 30-second ad on "Jeopardy," while a supporting PAC paid $1,200. As campaigns intensify, this spending gap is expected to widen, illustrating the financial challenges and strategic decisions influencing the 2024 elections. https://lnkd.in/ez37iyjf

3

🚨 Attention, advertisers! 🚨 Seven states are primed for a political ad spending surge: 🌵 Arizona, 🍑 Georgia, 🥶 Michigan, 🎲 Nevada, ⛵ North Carolina, 🔔 Pennsylvania, 🧀 Wisconsin. Ad space is shrinking and costs are rising—secure your placements NOW! Consider the potential of connected TV (CTV) for less competition and greater impact. Need help strategizing? Let’s connect! #PoliticalAds #AdvertisingStrategies #CTV #Marketing #2024Elections

6

1 Comment

More consolidation to create better economies of scale in an environment where subscribers and viewership will continue to decline... DirectTV hit its highest subscriber count in Q1 2017, 21M. 7 years later, that number is down almost 50% to around 11M subscribers. At the current rate of decline, pay TV homes in the US (MVPD + vMVPD) may fall below 50% next year. https://lnkd.in/eUGFH8cB https://lnkd.in/e2ArBNQK

12

I was humbled to join Alex Persky-Stern in Waymark's first #offtherecord video series. We covered some exciting topics around the current and future state of local media and advertising. Check out the video below - I'd love to hear your thoughts! 🎥 >>> https://bit.ly/3ywe1je #MediaInsights #Waymark #AdvertisingTrends #OffTheRecord

44

3 Comments

Check out how Adlink is helping brands and agency partners build for what's next with advertising solutions that connect businesses to the right consumers. Spectrum Reach #Adlink #LosAngeles #Advertising

27

Keynes Digital is staying on top of the streaming game. For the 7th year running the #FutureVideo24 has been offloading some incredible insights. Nothing better than a forum where industry leaders share what trends they are seeing in the streaming TV and CTV industry. At almost $40 billion in #CTVadvertising in the U.S. alone this year, CTV will surpass linear TV by 2027 at the latest. #CTV #PerformanceTV #TV #TVads

28

The acquisition of DISH Network by DIRECTV is set to reshape the pay-TV landscape in the U.S. as it positions DIRECTV as the largest pay-TV operator in the country. However, experts suggest that the consolidation may not halt the ongoing shift away from traditional distribution models. As part of the deal, DIRECTV will acquire EchoStar's satellite unit for just one dollar, while absorbing $9.75 billion of Dish's debt. The transaction, subject to regulatory approval, is anticipated to be finalized in the latter half of 2025. This acquisition comes after a failed merger attempt between the two companies in 2002, which was rejected by the FCC and DOJ due to concerns about potential monopolistic practices in the direct broadcast satellite sector. At present, the combined subscriber base of DirecTV and Dish stands at 13.2 million households, excluding the vMVPD platforms Sling TV and DIRECTV Stream. #directv #dishnetwork #medianews #mediacompanies #merger #mediabiz #mediabusiness #marketing #advertising #sponsorships #brandedcontent #ai #mensio #hive

3