From the course: How to Sell on Value, Not Price

Selling on value, not price

From the course: How to Sell on Value, Not Price

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Selling on value, not price

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- Why do people buy? That's a question that everybody wants to know. And if you knew the answer then you wouldn't need to compete on price, would you? You could sell your product for whatever price you wanted, and you wouldn't need to wrestle with prospects over discounts and freebies just to get a deal over the line. But here's the interesting bit. I know the answer, and the answer is value. The more value the customer perceives, the less you'll need to discuss price. Hi, I'm Miles and I'm the founder of the Honest Sales Academy and I'm a sales coach who's helped hundreds of thousands of salespeople to sell better. And one area in which people struggle the most is on the price discussion. How do I sell my product for more? How do I get around the price objection? How do I stop losing deals to my competitors? Well, this course has been created to answer exactly that. We'll look at how you can sell on value, not just on price. I'll tell you how to gather the information needed to help you sell on value, educate the customer to reframe their mind into somewhere you can sell on value and not only compete on price, link your product or service to their needs, and then finally, how to talk about benefits and not just features to your customer which is where the true value lies. So come and join me on this course and let's stop selling on price and start selling on value.

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