From the course: How to Write a B2B Marketing Plan
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How to open your B2B marketing plan
From the course: How to Write a B2B Marketing Plan
How to open your B2B marketing plan
- [Instructor] Have you noticed that we tend to quickly decide what to watch when browsing Netflix? If we like the first 30 seconds of the show, we'll likely continue to watch. So the opening of your plan is vital to get everybody's attention and set the stage for your overall directions. Think of it as a story that you'll tell your internal stakeholders, so the beginning is kind of important. So let's talk about some ways to open your B2B marketing plan, including: Executive summary, objectives and goals of the meeting, and the marketing strategy overview. An executive summary showcases three to five key points that you want to highlight before you deep dive into details. It's meant to pave the way for your upcoming discussions and the recommendations. Here is an executive summary example. Contributed to 50 deal opportunities, well, which is a great news to share. Disconnection of martech and sales tech caused…
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