From the course: How to Write a B2B Marketing Plan
What is a B2B marketing plan? Why do you need it?
From the course: How to Write a B2B Marketing Plan
What is a B2B marketing plan? Why do you need it?
- [Pam] It sounds paradoxical, but for all the plans we do, we really are planning for the plan. A B2B marketing plan is not just a plan created solely by the marketing team. The plan itself should also address internal stakeholders' concerns and expectations. I have created this course to simplify your planning process so that you can create your plan head-on with ease. So join me, Pam Didner, in my LinkedIn Learning course on how to create a bulletproof B2B marketing plan. Bonus, you'll love the templates I've created. So, what are we waiting for? Let's get started planning for the plan. It'll be a fun ride.
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