How to Write a B2B Marketing Plan
With Pam Didner
Liked by 276 users
Duration: 55m
Skill level: Beginner
Released: 6/22/2022
Course details
The way you write your B2B marketing plan can say a lot about your team, how you showcase your skills, what your goals are, and whether you solve problems before, or after, they happen. In this course, marketing expert Pam Didner walks you through a step-by-step process, full of actionable tips, on how to create, implement, and modify a solid and strategic B2B marketing plan.
Learn why a B2B marketing plan is essential to the success of your marketing team. Find out how to define clear marketing objectives, compile and classify information and insights into a logical flow, and outline and design the construct of your presentation to meet the needs of internal and external stakeholders. Pam shares plan templates as well as best practices for how to do a dry run of your presentation and update your plan as you go.
Learn why a B2B marketing plan is essential to the success of your marketing team. Find out how to define clear marketing objectives, compile and classify information and insights into a logical flow, and outline and design the construct of your presentation to meet the needs of internal and external stakeholders. Pam shares plan templates as well as best practices for how to do a dry run of your presentation and update your plan as you go.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Aidan Fitzgerald
Aidan Fitzgerald
Senior Digital Marketing Specialist at Fexco International Payments
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ammar deri
ammar deri
CPM.uk sales & marketing expert- sales trainer / freelancer marketing consultant / core business developer
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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