From the course: OMCA™ Certification for Digital Marketers Test Prep
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Pushing mobile campaigns
From the course: OMCA™ Certification for Digital Marketers Test Prep
Pushing mobile campaigns
- Getting text updates for shipping is a game changer. Recently, I bought a gift for my wife and since it was kind of expensive, I opted for tracking and updates. A few days later, I received a text message informing me of the estimated day and time of delivery. Then the next text notified me moments after the package was delivered. I didn't have to worry about anything. Of course, because the opt-in is such a critical feature, opting out is just as critical, and it must be easy for users to opt out of messaging. Usually the opt-in confirmation will contain instructions for the opt out. This is done by texting words such as "Stop", "Unsubscribe", "Cancel", or "End". Regardless, I can't imagine life without these SMS messages. SMS stands for short message service. We just know them as texts but they are the most effective method of sending messages. Text messages are read by everyone immediately. No other channel has that…
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