From the course: Transform Your Personal Brand

Build your brand

From the course: Transform Your Personal Brand

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Build your brand

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Have you ever wondered what it would be like to have a personal brand that people instantly recognize? One that makes you stand out, provides you with all kinds of opportunities and builds an incredible community? Well, whether this is the first time you're focusing on your personal brand or you've dabbled here and there, or you're an expert looking for a few new ideas, I'm excited to help you invest in yourself and build an incredible personal brand. Hi, I'm Kelly Schutrop. I'm a sales and marketing leader with nearly 15 years of experience and I've established a personal brand as a thought leader of digital marketing for the staffing industry. During this course, I'll walk you through how to create a personal brand that resonates uniquely with you and what you bring to the world. You'll learn how to identify your differentiators, how to combat imposter syndrome, how to determine your core motivations, and how to tell your brand story. Then I'll share how you can accelerate your brand through mentors, a personal advisory board and through branding campaigns. I'll even cover how to communicate your personal brand through video content on social media with a deep dive on LinkedIn best practices. To round it out, you'll learn how to gain additional visibility through effective networking, how to become a hub for your network, how to approach conferences and even how to invest in volunteering opportunities. All of these helpful tools will create impact through your personal brand. In an increasingly digital world, your brand is more important than ever before. So are you ready? Let's get started.

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