What better wing woman than THEE "wing woman." Bumble Inc., the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview Magazine. The launch marks Bumble’s move toward producing more lifestyle content that showcases the intersection between dating and culture, according to the brand. Following this campaign, the app will develop additional series styled by Ottenberg and created by women photographers and creatives such as Brianna Cappozi, who worked on Dimoldenberg’s videos. https://adweek.it/4iXgCW1
