Apollo.io’s Post

Cold calling is hard. Learn from Zoe’s mistakes. Hi it’s me, zoë hartsfield. Here’s how to make sure your call blocks are productive as hell: 1. Close out everything. If you have Slack, your phone, and your email blowing up, it will distract you. Just watch me call a prospect by the wrong name…I was scrolling LinkedIn while dialing. 🤦♀️ Shut everything down and just dial. 2. Have your talk track ready. Whether you use a script or not, you should know what you’re going to say before you hit dial. Plan out these 4 talk tracks and have the core messaging memorized so you’re dialing on easy-mode: ↳ Call opener ↳ Value prop (think elevator pitch) ↳ Common objections (and their overcome statements) ↳ How you transition to a close (ask for the meeting) 3. Organize your call list before you start dialing. It will only take 15 to 20 minutes, but bucketing like-prospects together will save you time (and headaches) when moving through your list. Here are a few ways to bucket the lists: ↳ By persona ↳ By problem you think they have (and the solution you will pitch for that specific problem) ↳ By company size (if you handle those customers differently) ↳ By industry (if you have diff value props or know of specific problems certain industries have that you solve for) Whichever way you break it up, bucketing them will remove the need to context switch between each call. Which saves time. Which means more dials. Which means more MONEY. And we all know we didn’t get into sales for the prestige. 😅