Boston Consulting Group (BCG)’s Post

As part of our Consumer Archetypes Survey, our team of senior analysts quantified our qualitative consumer insights to help you understand your consumer, both on a global scale and at a local level. Each archetype reflects a unique set of values and preferences that inform their consumer behavior, among which Cause-Seekers are driven by a commitment to sustainability and ethical choices, desiring brands that reflect social and environmental responsibility. But where are these Cause-Seekers in the world and what exactly is their purchase behavior like? These conscious consumers are fairly well represented across all markets surveyed, with 51% of Brazilian consumers and 55% of Chinese consumers surveyed looking to buy products that are ethical and/or sustainable. While Cause-Seekers are present across markets, countries like India or the USA value practicality, quality, and value for their money over sustainability. Our Consumer Archetypes Survey is available exclusively on BEAUTYSTREAMS Premium and is a must-read to understand local consumers worldwide and their defining shopping behaviors when it comes to beauty. Take a look at the full report today: https://lnkd.in/eS86CM5v. #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #ConsumerResearch #ConsumerInsights #BeautyConsumers #ConsumerArchetypes #CauseSeekers

Having just published Ipsos’ ‘Shifting Shoppers’ ESG Attitudes to Action’ paper (link below), I’m certainly tuned into related messaging when out and about - some great examples spotted*.   But not everyone’s getting it right! When it comes to ESG, it is not always clear to shoppers, manufacturers and retailers who is responsible for what, the steps that can/should be taken, and the incentives for so doing. And consumers are confused about which actions will have the biggest impact. Then there are the barriers and pain points, rather than rewards for ESG-related activities ... All of this results in a state of inertia among shoppers with regards to positive ESG behaviours,  despite some segments of the population asserting the high importance of ESG. Read 'Shifting Shoppers’ ESG Attitudes to Action' to learn more about: - Your responsibilities – as a retailer/manufacturer, and shopper, in creating a better world for people and planet - How Ipsos’ ‘Me – My World – The World’ framework can help your brand better align with shoppers’ needs - How authenticity and relevant information can incentivise shoppers to change behaviours and shift from attitude to action. And give me, our fab. authors/Shopper Insights/ESG experts - Danielle Doran and Stuart Wood, or your local Channel Performance contact, a shout if you’d like to know how Ipsos can help you drive those desired shopper ESG behaviours. Would love to hear your take on who's getting it right! Are you? *Shout out to Holland & Barrett (Georgina White, of course!), Selfridges, UNIQLO, Nobody's Child, KP Snacks, Sweet Lounge ® Craig Bradley (C.A.) Brendan Light Neil Ellefsen Brad Christian #ShopperInsights #ESG #BehaviourChange

The diamond industry is undergoing a fascinating transformation. With Millennials and Gen Z set to drive 75% of diamond purchases by 2026, their focus on sustainability, authenticity, and transparency is reshaping the market. De Beers CEO Al Cook shares his vision with BCG’s Matthias Tauber on how to reignite the timeless allure of natural diamonds in this evolving landscape. https://lnkd.in/dbPAfQUY

Decoding the Diverse Landscape of Sustainable Consumers. Sustainability significantly influences consumer behavior, prompting shifts in consumption patterns and daily lifestyles. However, the notion of a singular, universally committed sustainable consumer is a misconception. Research involving approximately 8,000 consumers across Europe and North America reveals eight distinct segments, each exhibiting varying degrees of commitment and willingness to pay for sustainable products. This segmentation underscores the complexity of consumer motivations and challenges the oversimplified view of a homogeneous sustainable consumer base. For businesses, recognizing and understanding these diverse consumer profiles is crucial for effectively tailoring marketing strategies and product offerings to meet the nuanced demands of each group. #Sustainability #ConsumerBehavior #MarketSegmentation #SustainableMarketing #ConsumerInsights https://lnkd.in/esSwmdKs

ESG messaging is everywhere - but not everyone’s getting it right! When it comes to ESG, it is not always clear to shoppers, manufacturers and retailers who is responsible for what, the steps that can/should be taken, and the incentives for so doing. And consumers are confused about which actions will have the biggest impact. Download our whitepaper "Shifting Shoppers' ESG Attitudes to Action" below, authored by Ipsos experts Danielle Doran and Stuart Wood. #Shopper #ESG #Retail #MarketResearch

What are the hot packaging topics for the coming months and years? Any ideas? With the help of Mintel and their latest report*, perhaps we can draw the picture for you 😉 A few months ago, the Market Intelligence company identified six key macro factors that it believes will have a significant impact on the packaging industry in 2023. ♻️ Environmental was one of the main factors mentioned that can directly or indirectly impact your business 💥 70% of global consumers are convinced that there is still time to save the planet ... And more than half of them believe that the responsibility for this lies with industry rather than themselves. How about getting a head start by introducing more eco-friendly packaging solutions? Read more 👉 https://ow.ly/Gy4k30sB1Ok

New blog article 📝 Join The Responsible Consumption Revolution Consumers are getting smarter. Akeneo’s 2023 survey found that two-thirds of shoppers spend more time researching products now. They want to ensure what they buy meets their needs, reducing the need for returns. Plus, 76% of buyers feel good supporting companies addressing social and environmental issues. Our eco-conscious Gen Z and Millennial friends are 27% more likely to buy from brands that care about the planet. Written by: Kristin Naragon, Chief Strategy Officer at Akeneo: The Product Experience Company Read the full article here 👉 https://lnkd.in/eDkNQrTs

Understanding how consumers think and act around sustainability has never been more vital. But with multiple factors at play including differences across regions, customer segments and product categories, the devil is in the detail. Join our latest #LEKWebinar to hear the results from our 2024 Global Consumer Sustainability Survey as we provide unique insights to help retailers and brands understand the sustainability attitudes influencing the consumers in their markets. https://bit.ly/44hNnWK #LEKConsumer #LEKSustainability #sustainability #consumer #retailers #retail #brands

Insights creates sustainable results.

At PLAY, we've discovered something intriguing: a quarter of our Shopper Social panel believe they're super-tasters! ▶️ 26% say they have a heightened sense of taste. ▶️ 67% feel they taste just like anyone else. ▶️ 4% find their sense of taste diminished. ▶️ And 3% aren't sure where they stand. But are we as good as we think? Estimates suggest that 25% of the population are super-tasters. Research has found that super tasting is more common in women. Interestingly, men tend to overestimate their tasting powers, with nearly 30% saying they have heightened taste. How do you use insights on taste perception, like those from super-tasters, to shape your product development and marketing? #fmcg #consumerinsights #consumerbehavior #sensoryresearch