Search Marketing Agency for Travel, Leisure & Lifestyle Brands mintydigital.com | UK StartUp Awards judge
We've just been shortlisted at the European Search Awards for a Digital PR campaign we worked on with Holded 🏆 The campaign drove coverage from massive publications including Huffington Post, El Mundo and even one of Spains biggest banks BBVA. But why was it a success? This wasn't just a campaign aimed at driving links. It was a campaign that drove conversation around some of the biggest issues businesses in Spain were facing and naturally tied in our client's product as a solution to some of these issues we found. Our team worked with Holded to build this campaign by collecting and analysing first-party data from over 3000 survey respondents around topics related to starting and running a business in Spain. From these surveys, we were able to discover key insights such as: 👉 Only 18% of businesses in Spain believe they have sufficient online presence 👉 There is a lack of resources for women between 18 and 24 years old to start an online business 👉 86% were unaware of certain government incentives designed to help small growing businesses 👉 Only 19% of online businesses were aware of mandatory laws requiring electronic invoicing from 2024 We presented this data on landing pages and then outreached these findings to national and regional journalists to gain coverage in over 40 publications including: 🔗 BBVA one of Spain's biggest banks (DA80) 🔗 El Mundo (DA88) 🔗 Huffington post (DA77) 🔗 Expansion (DA84) 🔗 Infobae (DA85) Check the video for an overview of this campaign and why I think it worked so well 👉 https://lnkd.in/djcC-wJC You can also check the Case Study with links to the landing pages on our website: https://lnkd.in/dDVcBh3a
Building DA80+ Links with Digital PR
https://www.youtube.com/
Robyn Munro
8mo
Smashing it Charlie
¡Enhorabuena! Un placer ser parte de esta campaña 🚀