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The best B2B ads in the world won’t save you if… Your landing page has a terrible H1. It takes milliseconds for someone to decide if they’ll carry on down the funnel or get out here. This means wasted ad spend. Here are my top 3 tips for nailing the H1: 1. 90% of ad clicks come from mobile - optimize for mobile!  2. Be specific - avoid the marketers instinct to go abstract  3. Match your ads as much as you can (they’re likely the main traffic drive so consistency will help you to win) This all sounds simple, yet it gets overlooked all the time. Go tweak your H1s…

😅 Just got finished creating a mega SaaS Landing Page Conversion Rate Checklist focused on Paid Ad Traffic to give away. This clickable checklist took me 5+ hours to create for you. It includes 102 actionable steps specifically designed to turn paid ad traffic into conversions based on my real world experience. Here's a sneak peek of what’s inside: 👉 How to craft landing pages that convert B2B SaaS leads  👉 Optimizing load speed to reduce bounce rates  👉 The top 3 CTAs that drive immediate action  👉 How to structure your landing page for each stage of the buyer's journey  👉 Using social proof to build trust instantly  👉 And 96 more proven strategies for higher conversions This isn’t just another checklist — it’s your ticket to getting more conversions from the same ad spend. Want a copy? Just comment "Checklist" below, and I’ll send it your way! 💬 *Must be connected first, and I'll send you the link. #B2BSaaS #LandingPageOptimization #PaidTraffic #ConversionRateOptimization

⭕OPTIMIZE YOUR CAMPAIGNS WITH A/B TESTING ⭕ Are you testing different CTA's but don't see clear results? It's time to use A/B testing to find out what works best! Adjust each element and maximize your conversion. 💡 Get started today and improve your results! #abtesting #marketingdigital #optimizationseo #successfulentrepreneurs #creativemarketing #digitalbusinesses #highconversions #advertisingoptimization #resultsstrategy

Drive 30% more conversions from Google Ads without spending a dollar more. If you only ever focus on traffic and never test/review landing page performance You're reducing your chance of success by up to 50% ❗ Reviewing and testing your landing pages on a monthly basis ensures you're not setting yourself up for failure. Here's 3 landing page test ideas to get you going: • Multi-step vs single-step form • Embedding a platform walkthrough video • Having navigation vs not in the hero section • Adding a competitor comparison table In my new free B2B Google Ads courses, I'll help you to brainstorm a bunch of experiment ideas for: • Ads • Campaigns • Landing pages This way you're maximizing every aspect of your campaign. Course drops August 26th signup at adconversion[dot]com to be notified. This will be the cheat code for new B2B Google advertisers 🥳

good morning! ❤️ have you remembered to check your conversions on google ads? started my day by auditing an account— a b2b case that Kevin Hjorslev and i will be working on. the first thing i check is the conversion tracking setup. Dreamdata and hubspot have both been implemented, which is super nice. unfortunately, every single conversion is marked as 'primary,' including the ones that 'aren’t important' or actively used. there's no reason for this. if it 'doesn't matter,' just mark it as a secondary conversion or remove it. keep it clean and tidy. the algorithm uses primary goals to optimize your campaigns. secondary ones are just there for observation. make sure you define a good mix of conversions: hard conversions like leads, contacts, or demos soft conversions like time spent on site, scroll depth, or views on specific pages b2b cases are often long and heavy, so make sure you’re also measuring the quality of the traffic you generate, not just the volume.

What is A/B Testing and Why Should You Use It? A/B testing is a simple yet powerful tool for improving your marketing campaigns. It works by comparing two versions of a web page, email, or ad to see which one performs better. For example, you could test two different headlines, images, or calls-to-action (CTAs) to find out which drives more clicks or conversions. The beauty of A/B testing is that it’s data-driven. Instead of guessing what will work best, you can use real performance data to make informed decisions. Over time, running A/B tests helps you optimize your campaigns and get better results, whether that’s more sales, sign-ups, or engagement. It’s a straightforward way to maximize the effectiveness of your marketing efforts and continually improve your approach. #ABTesting #Optimization #MarketingStrategy #DataDrivenMarketing

Your B2B Ad Insights! 🤯 Did you know B2Bs spend over 53% of their ad budget on the Google Network? And LinkedIn is 43% cheaper for influencing companies than Google Search Ads? With Dreamdata B2B Benchmarks, you can easily compare your ad spend, performance, web traffic, and journey metrics against industry benchmarks.

Curious how to make the most of your LinkedIn Ads? 🤔 Learn how GA4 can help track your ad performance effectively! . Check out this comprehensive guide by Impactable - B2B Ads Agency about utilizing GA4 to supercharge your LinkedIn Ads. Read more - https://lnkd.in/ggi8vVrn #ga4 #googleanalytics #linkedinads

Did you know B2Bs spend over 50% of their ad budget on the Google Network? Or that LinkedIn is 43% cheaper for influencing companies than Google Search Ads? 🤯 With Dreamdata B2B Benchmarks, you can now compare your ad spend, performance, web traffic, and journey metrics against industry benchmarks. #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing 

Here's how I doubled conversion rates with A/B testing in HubSpot... Most marketers overlook A/B testing, but it’s the secret sauce to boosting your conversions dramatically. A/B testing isn’t just a feature in HubSpot, it’s a powerhouse tool that lets you test every assumption about your marketing campaigns. With HubSpot, you can easily compare different versions of your web pages, emails, or CTAs to see which one performs better. This isn’t guesswork, it’s strategic decision-making based on real user data. What sets HubSpot apart is its intuitive design. Setting up a test is as simple as clicking a few buttons, but the insights you gain? They could redefine your marketing strategy. By understanding what resonates with your audience, you can tailor your efforts to maximize engagement and conversion. The real kicker is the seamless integration of A/B testing results with other HubSpot analytics. This gives you a holistic view of how changes impact your overall goals, making it easier to iterate and improve continuously. Don’t let assumptions dictate your marketing decisions. Let data drive your strategy. When was the last time you ran an A/B test, and what did you learn from it? #hubspot #intergration #marketing