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Absolutely love love love this series the team is doing. Each episode, they are taking a brand with a loyalty program. Breaking down the program and analyzing it against current trends and best practices. It's been amazing to learn which programs are going above and beyond and which have a good deal of green field to improve. HINT - it's not the ones you'd expect! Check out this one about Nordstrom's Nordy Club. Its a program we all love. But our experts point out areas where even the one-of-the-best can further excel to get a greater share of their customers wallets. Take a listen. We'd love to hear your thoughts on how they could raise the bar even higher! #customerloyalty #loyaltyprograms

"His face was a bit distracing"🫣 We all know how gorgeous David Beckham is, but I definitely did not think it would come back to be used against him... David Beckham is the new face of Stella Artois, or should I be saying hand... The campaign launched with a social media campaign and a takeover of the time square billboards with pictures of Beckham holding a glass of Stella Artois, with the accompanying text “introducing the new face of Stella Artois” followed by “Unfortunately his face was a bit distracting” Why is this working then? ⭐️ Because it's different! Who's cut David Beckham out of his own campaign before?! ⭐️ It directly plays into Gen-Z humour and as we know they are the future so why wouldn't you want to get them talking? ⭐️ David Beckham is so well known that even just a picture of his hand is going to work for people to know who he is! ⭐️ Beckham is premium! Sounds weird right? But Beckham is promoted as premium, he doesn't do the cheap, so this makes the brand come across as premium! Lucky for them as well, the timing is perfect! (Well definitely not lucky, this was 100% planned) But summer is right around the corner, beer sales are notorious for a rise in the summer, every brit loves a sit in the garden with a cold beer on those few sunny days and so do a lot of other places! So now the shelves are being filled with Stella Artois and it's taking over! So let me know what you think, are you going to be buying Stella Artois this summer?🩷 #DavidBeckham #davidbeckham #stellaartois #marketing #marketingtips #socialmediatips #socialmediamanager #socialmediamarketing #socialmediamarketingtips #marketingcampaign

Marketing in 2025 is about showcasing values. Here's how Lady Gaga's partnership with Briel Adams-Wheatley brought in over 100x views on a recent campaign compared with Estée Lauder's campaign with Ana de Armas. 1. Values-Driven Lady Gaga & Briel Adams-Wheatley’s campaign saw 100x more views than Estée Lauder's with Ana de Armas. 2. Why? Consumers connect with authenticity and shared values. 3. Key Takeaway Brands must align with their audience’s beliefs to truly engage and grow. #Marketing2025 #BrandPartnerships #ValuesDriven #LadyGaga #BrielAdamsWheatley #DigitalMarketing #BrandStrategy #Authenticity #SocialImpact

When you think of branded merch, your first thought may be promotional giveaways for clients. That makes sense! Getting your information in front of potential clients is key. But we’re here to tell you that it’s okay to treat yourself to some branded goodness now and then too! 🍬 Not only do you get to enjoy the products, but you can spread brand awareness while you do. Plus, recognition gifts or holiday goodies are a great way to boost morale and team spirit. After all, your team should be your company’s biggest fans. Make sure they have the swag to show it off! 📣 #TreatYourself #CompanyMerch #BrandedMerch #PromotionalProducts #EXGBrands

Congratulations Direct 60 List honoree Koral (Chen), SVP, Brand Development and Licensing, SMAC Entertainment - Michael Strahan™ / WEAR by Erin Andrews / Snoop Doggie Doggs! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Koral told us, “Consumers in today’s retail environment have so many ways to shop and an endless supply of information at the moment of purchase. Now more than ever, when developing your business, your strategy must emphasize your differentiating factors and consider all the reasons why someone in your audience pool won’t pick you or complete their purchase. For us, at SMAC, our brands are rooted in filling a specific void in the marketplace while providing talent-driven added value. From Michael Strahan to WEAR by Erin Andrews to Snoop Doggie Doggs, we strive to build strong brands — bringing in the talent as our secret weapon." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right? Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

Peter Jones wearing a Glittery Lipstick? No way!!!🙅 (watch below 👇) When I meet other business owners and brands, I am constantly asked 'How did you feel?' "Were they nice to you?" The entire experience was utterly amazing 🤯 both as a personal journey and a brand builder. 💪🌟. We felt the most exposed and defenceless we have ever felt, but it was totally worth it. 👏🎉 One question still bugs me, Should we have booked Peter Jones as the face of the brand? 🤔💭. #dragonsden #bbc #brandbuilding #businessgrowth

Even the world’s largest and most successful companies sometimes get it wrong. While major marketing campaigns aim to grab attention, not all publicity ends up being good publicity. When brands miss the mark, it often sparks backlash, costing them customer trust and sometimes millions in damages. Below, we explore some of the most notable marketing fails by big companies, breaking down what went wrong and the essential lessons marketers can learn. 1. Pepsi: The Kendall Jenner Protest Ad In 2018, Pepsi released an ad featuring Kendall Jenner that quickly became infamous. The ad depicted a scene in which Jenner, a famous reality star and model, is at a protest. The tense atmosphere calms down only when she offers a can of Pepsi to a police officer, a gesture that appears to bridge the divide between the police and protesters. Almost immediately, viewers criticized the ad for trivializing social movements, particularly the Black Lives Matter movement, and attempting to exploit real-life struggles for corporate gain. What Went Wrong Pepsi’s ad failed because it appeared tone-deaf to the serious issues surrounding police brutality and social justice movements. Rather than coming across as supportive, it seemed as though Pepsi was capitalizing on sensitive topics to sell its product, which upset many viewers. https://lnkd.in/eeqQM3iH #socialmediamarketing #socialmediamarketingagency #socialmediaforbusiness #socialmedia #socialmediatips #contentmarketing #marketing #digitalmarketing #marketingdigital #digitalmarketingcompany #onlinemarketing #marketingstrategy #advertising #business #smallbusiness #advertisingagency #webdesign

The biggest events in the marketing calendar are just around the corner. But how do you reach the right people to boost awareness and drive sales for your brand? Traditional ads? Too pricey. Digital? Requires tons of content and testing. That’s why Gymshark teamed up with Sweatcoin. Our app users are everyday movers who love staying active and scoring rewards. Gymshark's step challenge and marketplace offer delivered huge results: 25M impressions, 35% email open rates, and 86K discount codes—perfectly timed for Black Friday. Want results like these? Let’s talk Black Friday and Christmas partnerships: 📩 partners@sweatco.in (brands) 📩 agency@sweatco.in (agencies) Arielle Sholzberg Arthur Sattler (He/Him) Claudia McDougall Doug Ziewacz Elena Caputo Harry Martin Jack Welton Kieron Treanor Lochlain Gray Purves Olivia Brophy William Jackson #CommercialPartnership #BlackFriday #Christmas #GrowthMindset

This is what culture should look like! I've worked for and led many sales teams, some of which were built on toxic culture. In sales, it’s challenging to balance individual targets and aspirations with teamwork and collective growth. At The Reward Collection, we've nailed this balance. Our culture is all about supporting one another and genuinely wanting every team member to succeed. As you can see from Nikhil’s screenshot, we get super hyped about great brands coming on board. I’m incredibly proud of our team, not just for their performance, but for their support for each other and their constant sharing of ideas to improve. As CEO, I believe it’s crucial to see employees not as working FOR me, but WITH me, building our vision together!