Google AdMob’s Post

New auction element in documentation Dario Zannoni found this new documentation in the Google Ads auction docs called "the competitiveness of an auction,". It suggests that if an ad's rank significantly exceeds its competitors', it might incur a higher cost per click due to the increased certainty of winning. This departure from the expected bidding dynamics prompts questions about its prevalence and impact on ad auctions. The factor has been documented in older help documents, and the updated help article provides further insights into this aspect of the auction process. #PPC #SEA #Ads

Every millisecond counts in your ad auction! Discover the top 5 Prebid timeout pitfalls that could be costing you revenue and learn how to avoid them. Optimize your Prebid settings with these expert tips and boost your ad performance! 👉 Swipe through to learn more and elevate your ad strategy today. Link to the detailed guide in the comments! #prebid #adtech

Real-time bidding ensures you're getting the highest possible revenue for your ad inventory each time an auction is held to fill an ad request💰 Tap into this overview of bidding and how you can get started → https://goo.gle/4dTUzwQ

Boost revenue by setting up eCPM floors for your ad units. Once set, AdMob will start observing traffic for up to a week to help you determine the eCPM price. Learn more: https://goo.gle/3x6DS0G

You cannot depend on your ad to close the sale. It’s meant to grab attention, pique interest and build a desire to learn more. A strong enough desire to watch the ad, engage with it, and click through. Your landing page must close the sale! Are you optimizing your PDPs or building landers to A/B test against? We do it with ad creative, why aren’t you doing it with landers?

Boost auction overall revenue by 10%+, and 60%+ waste reduction to achieve 80%+ Revenue per Request, and more with the AY Traffic Shaping for Publishers. Bid Smarter, Win More. Intelligent Matchmaking for Optimal Results! ▶️ Check out the video and learn how it can make your bid process smarter. ✅ Elevate your auction results by reducing SSP throttling through bid request optimization thanks to intelligent matchmaking. ✅ Start a Free PoC today => Enjoy revenue uplifts in Q2! ✅ Schedule a call with our experts -  https://lnkd.in/dhn5_E-j #Publishers  #ProgrammaticAdvertising #PubTech #AdTech

Join me today with expert Adam Crowell from KPA to learn more about the existing regulations beyond the Vehicle Shopping Rule and the advertising practices that put dealerships in the regulatory cross-hairs.

Q4 is here & your ad costs are about to SURGE But you can't let your competitors steal your traffic and sales... Here are 5 tips for maximizing ad traffic with PDPs and product recommendation carousels:

💁♂️Deals🤝 1. Open Auction: This is like an open marketplace where anyone can bid for ad placements. It's competitive, and the highest bidder wins. You have little control over where your ads appear. 2. Private Auction: This is similar to an open auction but with a twist — only select buyers are invited to bid. It gives you more control over where your ads show up while still being competitive. 3. Preferred Deal: In this type, you negotiate directly with the publisher on the price for the inventory before it goes to auction. You get a set price but don’t guarantee a purchase, so it's flexible. 4. Programmatic Guaranteed (PG): This is a guaranteed deal where you and the publisher agree on price and inventory amount in advance. It’s a one-to-one arrangement, so you’re assured that your ads will show as agreed. #DigitalMarketing

Alright, adCasa users, here's the deal. Do you know what First Position Bid Estimate means in the digital advertising world? Let's chew on that for a bit. Imagine you're at an auction, and you're eyeing this timeless, cherry-red classic car. Its polished shine sparkles dazzlingly under the room’s dim lighting. You can practically hear the roar of its engine, feel the smooth leather beneath your fingers. You want the car—no, you NEED it. But alas, there are other bidders in the room. Now, instead of just bidding any random number, wouldn't it be nice if you had an estimate of what the highest bid could be to get your hands on that car? Erm, yup! That's where the First Position Bid Estimate comes roaring into the picture. This nifty tool isn't about engines or dazzling paint jobs, but about your Ads. It refers to the approximate cost-per-click