Google Marketing Platform’s Post

Is this the end of Traditional TV advertising? With Netflix inventory being added, great strides are made on how advertisers can target enhanced audiences coupled with in depth measurement. Programmatic is indeed the way forward for digital marketeers to stand out in the present competitive landscape. #DV360 #DigitalMarketing #Netflix #Programmatic #Advertising

Great News for DV360 players!!

This will reshape the DV360. Given the profiling Netflix has and the amount of knowledge they have about the preferences of their database, this is a smart move from Google which will enable a better targeted advertising.

Monetizing Users watching High Quality Content on Netflix while giving them an option to be on the platform without paying much. This will change how advertisers would want to target these users watching content in groups or solo layered with Programmatic Capabilities enabled by Google However YouTube grabs masses with Live Content, Entertainment Content and Current News etc combined with UGC vs Netflix Providing exclusive content on platform the war has now changed from Reach to High Engagement Eye Balls from Quantity to Quality audience as of today. In Pakistan most of the OTTs focussed on non exclusive + Exclusive content like Tamasha tapmad & a few more with ADs within the content and simulcast on #cricket with same ads running on multiple platforms but without any audience Targeting and Programmatic in Place. #googlemarketing #thinkwithgoogle #Netflix #OTT #Advertising

Navigating the Shift: Walled Gardens and Programmatic Access 🌿🔓 In a significant development for brands, the once-restrictive #walledgardens are gradually becoming more open, thanks to the integration of #programmatic tools. This evolution marks a pivotal moment, offering new avenues for engagement and strategy in digital advertising. I'm set to explore this shift in depth in an upcoming IDC MarketScape on #CTV advertising platforms. The sector is on the cusp of becoming even more dynamic over the next year. We're likely to witness an increase in unconventional partnerships as the industry aims for growth, while advertisers seek enhanced targeting, broader reach, and improved #ROAS. Keep an eye out for insights that could reshape your approach to advertising, offering a fresh perspective on the digital landscape's changing face. The journey ahead promises to be both intriguing and instructive. #DigitalAdvertising #Strategy #FutureOfAdvertising .

Great deals not only drive business growth but also teach us invaluable lessons on teamwork and collaboration. A perfect example of B2B success is the latest exciting news from Netflix and Google Marketing Platform. The future of valuable insights from your favourite Netflix shows is here, and I’m eager to see what amazing things unfold from this partnership! 🚀 #B2B #Teamwork #Innovation #BusinessGrowth"

🚨 Exciting News! 🚨 Netflix inventory is now LIVE in Display & Video 360 (DV360)! 🎉 Now, you can access Netflix inventory directly through private marketplaces in DV360, and soon, you’ll be able to harness the power of Netflix ads through programmatic guaranteed. Ready to elevate your campaigns? Learn more here → https://goo.gle/3XbZjHJ #DigitalMarketing #ProgrammaticAds #Netflix #DV360 #Advertising

So Netflix is developing an in-house ad tech platform which set to launch next year. This announcement follows their successful ads tier which significantly grew their user base. By creating proprietary advertising technology, Netflix aims to enhance user experience and increase revenue, demonstrating a significant shift towards self-reliance in digital advertising. This move highlights the importance of adapting technology for better engagement and effectiveness. I've heard about the frustration around their current system, so this is good news for marketers. #Streaming #DigitalAdvertising #NetflixUpdate

In #adtechnews Netflix is transitioning the technology for its advertising platform to an in-house operation, moving away from its initial partnership with Microsoft established during the 2022 launch of its ad-supported tier. Amy Reinhard, Netflix’s president of advertising, highlighted that this move aims to maintain the high standard of streaming technology that Netflix is known for. While Microsoft will remain involved in handling programmatic advertising, Netflix is expanding its programmatic ad sales to include The Trade Desk, Google’s Display & Video 360, and Magnite. This change comes as Netflix’s ad-supported tier experiences significant growth, now boasting 40 million global monthly active users, up from 5 million a year prior. #adtech #adsales #programmatic

Did you know that Netflix’s ad revenue per viewer is 53.6% higher than its closest competitor, Hulu? 🫢 Learn to leverage these conditions with our advanced guide to Netflix advertising: https://lnkd.in/dqZYPAce #Netflix #Advertising #NetflixAds