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🚨 Big News from Google Play! 🚨 The 'Minimum Policy Content' requirement. Get all the details and stay ahead of the game! 📱💡 #GooglePlayUpdate #AppCompliance #TechNews"

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This is a fantastic article on a significant problem. But it only tells part of the story. Notably, Google's recent changes in its advertising strategy mark a significant shift in the digital advertising landscape. These changes, already rolled out or in the pipeline, are designed to encourage websites to display more ads. Central to this strategy is the transformation in how Adsense publishers are compensated. Historically, publishers were paid on a Pay-Per-Click (PPC) basis, where earnings were based on the number of clicks on ads displayed on their sites. Google's move to a Cost-Per-Mille (CPM) model, where payments are made per thousand impressions, represents a fundamental change. This model incentivises publishers to increase the number of ads on their pages, potentially compromising user experience in pursuit of higher ad revenues. The shift in Google's strategy is closely tied to the prominence of Performance Max, now the leading campaign format in Google Ads. For Google to maximise its advertising revenue, it needs to expand the inventory of available ad spaces – effectively, more web pages to display more ads. The move to a CPM model is instrumental in achieving this. On this article, it would be a good idea to look at how this shift affects specific keywords, such as publishers in the air purifier market. A comparative study of websites displaying Google ads versus independent publishers who don't could reveal potential biases in search rankings. If websites with Google ads are prioritized, this could disadvantage independent sites offering quality reviews but not contributing to Google's ad revenue. It would also be interesting to consider the velocity or the keyword volumes of searches. These independent sites with quality articles get pushed aside for low quality (see article) not just because they show Google ads but because Google can influence the volume by targeting higher-volume keywords. Such an analysis would not only illuminate Google's ranking mechanisms but also offer a broader understanding of how commercial interests might be influencing the accessibility and visibility of online information. Google's practice of not telling us how they rank pages begins to reek of unethical behaviour. Google's strategy changes are more than a mere technical adjustment; it's a strategic move with far-reaching implications for the digital ecosystem. It raises critical questions about the balance between revenue generation and ethical considerations, particularly regarding user experience and fair competition. As these changes unfold, publishers, advertisers, and users need to stay informed and critically evaluate Google's behaviour, which is not happening enough.

The article provides a critical examination of the SEO landscape, shedding light on the challenges independent sites face against big media publishers in Google search results. It underscores the importance of genuine product testing and reviews, advocating for a fairer system that prioritizes quality content over brand authority. #SEO #ContentQuality #MediaIntegrity

"Digital Goliaths shouldn’t be able to use product recommendations as their personal piggy bank" Whew! A solidly researched, spicy piece on a Search challenge that plagues us rn. As a reader. As a consumer. As a company trying to reach relevant people. Try looking for anything Pet-related, and see what happens. *spoiler alert* Dotdash Meredith. I recently entered this rabbit-hole during Discovery work for a client. Sigh. #Google #EEAT #contentstrategy

Insightful and thorough read about the decline in quality of search results. Thanks for the re-share Ben Steele! . . . . #seo #seoinsights #dataanalysis #searchengineoptimization

Another lament for Google search engine result pages. In addition to what the article notes and Rand writes below, what's making things even worse is the proliferation of AI-generated content. I've been seeing examples now where I read the article and it's all words and no substance, like I'm reading paragraphs that don't say anything more than what one short sentence would convey. However I do also think there's something to be said why these pages are ranking to begin with - that it's likely due in part to users actually going to these pages. Why trust Rolling Stone to review an air purifier? The brand has credibility generally, but as a trusted reviewer of a home appliance? Users need to be more discerning. In all my time doing internet stuff professionally, I've often thought kids in high school or at least in college need to take at least an SEO course, but more ideally a digital literacy course, to understand the internet better. If more people knew how the internet (e.g. social media) and search engines worked, I'm sure more people would be critical of SERPs and the content they consume and trust.