Jack Inscoe’s Post

🎉 What a year 2024 has been! As the calendar turns, we’re celebrating a year of growth, milestones, and wins for Nexus-powered Creator Programs. 🚀 Here are some of the highlights: 📈 40.9% of players using creator codes were first-time spenders, and 14.8% of lapsed spenders reactivated through creators. 📈  Creator code users who have made between 1-100 in-game purchases spent an average of 32% more per purchase compared to non-users who have made a similar amount of purchases. 📈 Reactivated players driven by creators are retained at 5x the rate of other channels. 📈 Creator earnings grew by 45% this year, with average earnings up 25%! 🔗 Checkout our full 2024 recap: https://lnkd.in/g_RE5CvS #CreatorProgram #GamingIndustry #mobilegames #videogames

Creator programs go beyond driving revenue—they’re essential for building trust and strengthening PR. Patrick Carney, Founder of Tribe Gaming and member of the Supercell Creator Program, explains why transparency is key for publishers working with creators: 🎮 For Creators: Creator codes provide real income, while exclusive access, insider information, and a strong relationship with publishers empower them to become more effective advocates for the game. 📢 For Publishers: Creator programs build trust by fostering direct connections between developers and creators. These relationships deepen player loyalty, smooth over PR challenges, and generate long-term goodwill. #CreatorProgram #GamingIndustry #mobilegames #videogames

📰 In recent creator program news... MY.GAMES recently shared how their $500K investment in the Rush Royale creator program boosted revenue, converted free to paid players, and increased player engagement, highlighting the impact of strategic creator partnerships on growth and engagement. Here are the key takeaways: 💸 Creator-Driven Revenue: Based on the $500K creator earnings milestone, it’s safe to assume that the program's creators have driven millions in transactions. The announcement emphasized the program's win-win nature—MY.GAMES benefits from the content produced, and the creators earn between 10% to 15% of each sale they drive. 📈 Boosted Free to Paid Conversions: The Head of SMM and Community Management at MY.GAMES reported that “Bloggers and streamers effectively convert non-paying players into paying customers.” 🎮 Increased Player Engagement: The content produced by creators did more than drive revenue—their content ignited player enthusiasm and engagement and retained their interest in Rush Royale. Check out the MY.GAMES announcement - linked in the comments. #creatorprograms #videogames #gamingindustry #mobilegames

🚀 Smart Monetization in Dream Blast 🚀 Hey everyone! I wanted to share an impressive example of a well-designed monetization system in Dream Blast. 🌟 After purchasing an offer, players are presented with a new, different offer at a higher price. This thoughtful design keeps the player engaged and encourages further spending. Why is this Approach Effective? 🤔 It's crucial to plan what happens after the first purchase. Offering a new deal with a higher price point targets players who have already shown a willingness to spend, increasing the likelihood of additional purchases. The key is to ensure the first purchase is a pleasant and rewarding experience, setting the stage for future transactions. Take a look at the screenshot below! 👇 The first offer is compelling, and the second offer builds on that momentum, providing a higher value deal to the player. Kudos to the team at Dream Blast for this well designed strategy! 🎉 ---- #gamingIndustry #monetization #gamedesign #mobilegames #marketing

Going Live with Mentorship Talk for WePlay Ventures 🔥 Our CMO, Ross Puriasev, is sharing invaluable expertise and experience to help you kickstart your journey with UGC-like ads and explore the best-performing formats right now! For both Mobile and PC Gaming studious! Topics Discussed: ↳ UGC vs. UGC-like Ads: Understanding the differences and benefits ↳ Ideal Ad Creative Structure and Elements: Crafting compelling ads that resonate ↳ Ideation & Research: Generating and refining impactful ideas ↳ Test Approach: Effective strategies for testing and optimizing your ads #mentorshiptalk #weplayventures #ugclikeads

Rovio is such a master in In-app purchase revenue maximization! Their key strategy seem to be finding in-app purchasers and figuring out how to make them spend more. Liveops and detailed purchase report is crucial for this.

🎮 Hey Game Developers! Get ready to level up your revenue game! Our first three videos in the “Maximising Revenue with Intrinsic In-Game Ads” series featuring Crystel Debs, our VP of Business Development, are now LIVE! 🚀 1️⃣ What Are Intrinsic In-Game Ad Placements? 2️⃣ Key Elements for Successful In-Game Ad Monetization 3️⃣ Best Placement Strategies for Maximum Revenue Discover how to seamlessly integrate ads into your games while keeping players engaged and happy! These insights are your cheat codes for boosting revenue without interrupting the fun. 🔗 https://hubs.la/Q02XtTPj0 👉 Dive in now and start transforming your monetization strategy! And stay tuned for more exciting videos coming your way soon! #MaximisingRevenue #InGameAdvertising #GameMonetization #GameDev

Event-Based Monetization: Keeping Your Players Spending 🎉💵 Don't get me started on the importance of solid Live Ops fundamentals in modern games. Incorporating live operations through regularly refreshing content is key to transforming a good game into a lasting part of your players' lives. Not only does this keep players returning week after week, it also offers opportunities for monetisation that can drive recurring revenue and consistently grow your game. 🕹️🔄 It's crucial to strike a balance between business and design. Planning events solely for engagement means missing out on lucrative monetisation opportunities, while focusing only on monetisation can weaken the potential of your events to keep players engaged. How can a well designed and monetised event increase your revenue, you ask? The secret lies in leveraging FOMO! ⏳✨ Why FOMO Works: Time-limited events with enticing rewards encourage players to regularly engage with your game. They either have to increase their session count or session duration stay on top of the event requirements or they might be tempted to spend a little to make up the difference. You and your game win either way! 🔥 Here’s a simple example that you can take and use in your own titles to see how it plays out. Create events that require time, skill or power that is just a bit beyond the reach of the majority of your audience. By slightly increasing the requirements needed to complete an event, you encourage more engagement with your game or incentivise players to spend a little to reach the juicy rewards you have on offer! 🎁 How do you design your Live Ops to balance engagement and monetisation? Please share your insights! 💡 #GameDevelopment #LiveOps #EventMonetization #PlayerEngagement #GamingEconomy #GameDesign #FOMO #GameStrategy

🎯 Trending Live-Ops Events: Choose Your Reward 🎯 Welcome back to my segment on live-ops events in mobile games! This week, we're diving into a cool event concept: letting players choose the complexity and reward. Let’s explore how it works and why it’s so effective! The insights and screenshots for this post were sourced from AppMagic—a platform offering valuable insights into ad creatives, monetization, LiveOps, and more. If you're interested in discovering more gaming insights, check out these promo links for an exclusive offer: 1. Candy Crush Soda Saga: https://shorturl.at/2Y13F 2. Travel Town: https://shorturl.at/XCeDt 3. Coin Master: https://shorturl.at/cywXh ❓ What Makes These Events Effective? ❓ How They Work: Players are presented with three different choices: Small, Medium, or Large. ✅ Small Reward: Typically includes basic in-game resources. ✅ Medium Reward: Often adds a mid-tier bonus or collectible item. ✅ Large Reward: Usually comes with high-value items and bonuses. ❓ Impact on Players ❓ When these events first appear, most players probably go for the biggest reward, which means they need to spend more resources like lives, energy, or coins. The interesting part is how behavior changes in future events. Players may choose rewards more wisely, making the event more engaging and increasing their playtime as they try to improve on past choices and "beat" the event with their newfound experience. ❓ Why It's Effective ❓ ✅ Personalization: Choosing rewards makes the event feel personal and engaging. ✅ Resource Management: Players manage their resources better, which can drive monetization. That's all for today's picks! What do you think of events that let players choose their reward? Share your thoughts in the comments below. 🎮 👇 --- #gamingIndustry #monetization #mobilegames #marketing #liveops

Interesting post and very popular mechanic in social casino games. I would like to highlight a few key aspects that impact the effectiveness of such events: 🎲 Motivation through Choice Allowing players to choose their rewards increases engagement, as each choice gives them a sense of control and personal involvement. ⚖️ Balanced Difficulty Different reward levels allow players to select their preferred difficulty, which helps maintain long-term interest in the game. 🧠 Psychological Impact The feeling of achievement and progress encourages players to keep playing and return to the game. 🤝 Social Aspect Incorporating social gamification elements, such as joint tasks or competitions, can further boost engagement. Reward choice events are a powerful tool for enhancing engagement and monetization. Use them wisely :) #gamification #userengagement