The next stop on my study abroad was the Heineken Experience in Amsterdam. There we learned about the history of the company, their manufacturing processes, and the future of the company. Continuing the theme of data, we examined how data is used in the past, present, and future of the company. Historically, data was used to drive a number of key points for Heineken. In the lab, their famous A Yeast gives their beer its characteristic taste. In the marketing side, Heineken was the first imported beer in post-prohibition America, tapping into a large market. In the present, data is used extensively in the manufacturing process to ensure quality. From watching the temperature as the must is boiled to utilizing both vertical and horizontal fermentation, there is a strict manufacturing process to ensure the best possible product. Looking towards the future, Heineken is focusing on sustainability with their “Brew a Better World” initiative. This is a multifaceted project, but includes goals such as moving towards net zero carbon, maximizing recycling, and offering 0% alcohol beers. #mtsueurope2024
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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Projects Manager | Source to Pay | Procurement Analyst at The HEINEKEN Company
The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
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The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚
