Kira Burge’s Post

It’s OFFICIAL! I’m now a PR and Branding Specialist ! 😄 To be honest, to declare this publicly scares me, because I’ve been putting this off for the past 6 months 😅 . But after having been through what I did, I realized that I really want to share my knowledge and passion about organizing PR campaigns which is impactful to the community (at the same time improve branding and profit) with the right people. So that I can help them avoid mistakes and a lot of unnecessary pain. . In these past 1.5 year, because of the post-pandemic business landscape presents several challenges for Public Relations (PR) and branding approaches. I spent over $60,000 💵 learning from the best, putting in many hours 🕰 of work every week to achieve impactful PR campaign framework and workflow , which covered 👉 digital transformation, 👉crisis preparedness,  👉New-Gen corporate social responsibility (CSR),  👉emphasis on heart-centered PR campaign to community,  👉overcome remote work challenges ,  👉adapting changing consumer behavior in PR and branding etc . And the journey has been so worth it!  . Now I’m ready to share my passion and knowledge to help others to have a new PR and branding approach as well. . I’m truly excited and can’t wait to begin!! 💃 . Over the next few days, I will share more with you about what I’m doing. If you know of anyone who will benefit from this, would you kindly tag them below in the comments below I’m starting off first with helping a couple of people for FREE in exchange for a review and feedback. No catch. More details soon. . I would so love to spread this message and help more people!! . Thanks so much for your support! 🙌 Esther Kuan Your Profitable PR Specialist 💕 Crafting Legacies, Shaping Futures

Help get the word out

In today’s Substack, I address an elephant in the room: the growing disconnect between in-house marketing managers and PR agencies. Are we seeing more under-experienced marketing managers who don’t fully understand today’s comms landscape? Is the hiring process broken? I’d love to hear your thoughts. x

Here's a quick exercise: after writing the job description for the marcom role, take a moment to read it from a candidate's perspective. Ask yourself, "Would you want to do this job? Does it seem reasonable?" If the answer is no to both, consider potential applicants' reactions. Avoid putting people on the fast track to burnout.

SAN FRANCISCO

Want to know more about how Applecart works? Carrie Ponder shares how Decision Maker Marketing empowers leaders to deliver their best content directly into the view of the specific, named stakeholders who matter to their business - and to those stakeholders' spheres of influence. New Decision Maker Marketing technology is disrupting the way content can reach a company’s most important stakeholders - and adding a level of precision that’s never before been possible. And because I'm always #recruiting :) we are hiring Senior Managing Directors here at Applecart! Links to our open roles in DC and NYC in the comments. Would love referrals! #DCjobs #hiring #decisionmakermarketing #applecart #NYCJobs #startupjobs

REMOTE

Hiring a PR team? Easy Hiring a PR team that drives real results? That’s trickier. Research shows that businesses can lose over $1 million in revenue due to ineffective PR efforts. When you choose the wrong team, the consequences can be dire. A misaligned PR strategy can lead to: - Missed opportunities - Tarnished reputation - Drained bank account If your messages don’t resonate, customers will turn away, and competitors will seize the moment. The importance of hiring a team that understands your business inside and out cannot be overstated. But there is a solution. Hiring professionals who have a stack of testimonials! Happy clients who will happily talk about their experience. As one JOTO client put it: "JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us,helping Payscout to stay one step in front of our growth curve. " —Cleveland Brown,Founder & CEO of Payscout, Inc. — With JOTO, you can ensure that your message cuts through the noise and gets you results. Don’t let useless PR be the reason your business struggles. And drain your bank account. Invest in a team that gets you and can help you thrive. Let’s talk.

Using a digital agency for your business is like hiring a team of superheroes to boost your online presence! They’ve got the skills, tools, and strategies to help you navigate the digital world, from creating eye-catching ads to designing sleek websites and managing your social media. Instead of juggling everything yourself, a digital agency brings expertise to grow your brand, reach more customers, and save you time, all while staying on top of the latest trends. It’s like having a digital dream team to level up your business! 📈 📈

Why is a franchise as large as Star Wars failing to break 100,000 views on any video without paid ads? Simple: they hire people who aren’t Star Wars fans and have no clue how to create organic content that resonates with the community. Imagine having access to the Lucasfilm Archives, props, events, and Disney’s massive budget—and still being outperformed by creators like The Mandalorian Historian, a 40-year-old dude with zero budget who makes videos from his apartment corner. Their social media viewership is so bad they’re resorting to TikTok-style edits, and even those flop 🤣. I’m far from the largest Star Wars influencer, but I still pull more weekly views than The Acolyte. This isn’t just a social media problem—it’s a company-wide issue. How do so-called Star Wars fans at Disney fail to produce consistent, engaging content? Why can’t they deliver recurring social media series that fans actually care about? Because they don’t understand their audience or what the fandom wants. Disney also drove away many talented creators by promoting individuals who openly antagonize the fanbase instead of working to win people over. The Acolyte should be a wake-up call: if you tell a large part of your audience you don’t care about their views, have your actors and influencers attack them, and openly say the show isn’t for them—don’t be surprised when no one watches.