Up next in our eMpower series ‘India 2025 Ad Market Outlook’, Akila Jayaraman, Head GTM Strategy & Marketing at JioAds shares her view on what she calls “a very exciting time in advertising” and impact of retail media on the ad market in 2025. Watch all episodes on our website: https://lnkd.in/deA5Wgu8
From an advertising perspective, I think this is a very exciting time, right? If you think about where digital was like five years ago and where digital is today, I think the opportunities for brands, for advertisers, you know, and us as people who service this industry is immense. I am very personally like Tango about two areas. 1 is on connected TV. So for me, people moving away from traditional TV and you know, fragmenting into many digital channels for watching content and television is a very exciting space. And the second most exciting space for me is what we feel is going to be a game changer is going to be leveraging the retail formats, right? So in store retail, retail media like these are two big areas that I am personally very excited. Never been better.
