My new book, Personalized - Customer Strategy in the Age of AI, is now available for online orders. Get your copy here: https://on.bcg.com/47ZgjF3 Personalization is rapidly becoming the foundation of customer engagement, and in this book, my co-author David Edelman and I explore how businesses can harness the power of AI to build more meaningful, lasting relationships with their customers. If you’re looking for a playbook packed with practical insights to drive growth and loyalty through effective personalization, I recommend adding this to your reading lists. Looking forward to your reviews!
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Congratulations on your book's release!
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The topic of personalization is definitely a hot one, and it's great to see how businesses can leverage AI to build stronger relationships with their customers.
AI will take over our jobs ❌❌ AI will help us work faster and more efficiently. ✅✅ Congratulations on your book launch.
I ordered and received my copy! Upon an initial look, it seems to offer a balanced and structured approach to personalization and how to build the capabilities to achieve it. It's so great to see this, co-authored with David Edelman who first introduced the 'segment of one' concept, which was well ahead of its time. Now with current tools and technologies, this is now within reach, and the cutting edge of marketing will never be the same!
Congrats on the new book launch! Excited to dive into insights on AI-driven personalization and customer engagement. Adding this to my reading list!
Congratulations such an important topic
I love this integration of AI am definitely add this to my reading list.
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1moI like the AI book for now.