Matt Swain’s Post

📣 A Rare Ask I don’t often post these types of messages. But as we approach 2025, I want to make sure people in my network know what Factur can do—and ask you to consider a conversation with us. If your company is in B2B manufacturing and you’re working on your 2025 sales and marketing plans, I'd encourage you to include us in a conversation if any topic you are having includes: ✅ Diversifying your customer base ✅ Developing new revenue channels ✅ Hiring the right salesperson ✅ Boosting web traffic ✅ Exploring paid ad campaigns ✅ Generating more leads for your team Our process is consultative! We can't help with all problems but our offer is to help you think through solutions to your sales and marketing challenges. #B2BManufacturing #SalesAndMarketing

I've been doing a lot of thinking about how you can quickly experiment to find message market fit in cold email. For my customers Growth Engine X I don't like the past process of trying 1 or 2 things and then trying something else. I wanted a process that we could batch create unique selling propositions quickly. The video linked to this post is my current hypothesis on how we can do this. If you aren't going to watch the video, here's an overview. I've come up with 8 templates that are either designed to modulate to any offer or hack attention. Each template moves on a spectrum of trying to just book a sales call to receiving feedback from customers. With those 8 templates, we insert value propositions to be tested. Within these templates, we can literally test as many value propositions as you'd like. These value propositions are derived from doing the following. 1) List out all of the ways you can possibly help someone save time, save money, or make more money. 2) Rank those by which are more like a demand capture offer vs. a demand generation offer. (Basically ask yourself "does my prospect know that this is possible today". If they all know it's possible and they know how to find people to do it, it's demand capture.) We want to try testing things that are demand generation offers. The super sexy things that your competitors can't or won't do or the things that your prospects don't even know are possible. 3) Format your best hypothesis into a one line snippet that fits the templates in the video. The templates are just to guide you so that you can test value propositions and not think about the overall email. Once you find a message that's working, go crazy customizing the messaging and building workflows for it! Here's the video of me going over my current hypothesis. https://lnkd.in/dFVvNndn

Ever walked into a store and had the perfect sales rep approach you at exactly the right moment? Not too pushy. Not too distant. Just right. That's exactly what we're bringing to B2B sales with Valley V3. After countless conversations with our users, we realized something: The future of outbound isn't about sending more messages. It's about sending the right message to the right person at the right time. Here's how V3 makes that possible: • Complete visibility into who's viewing your website (and yes, you can reach out to them instantly) • Enhanced Studio with custom AI instructions - no more "almost right" messages • Lightning-fast new UI that lets you focus on what matters: engaging prospects • Smart features that adapt to your unique sales motion With V3: → See who's interested in your product (before they even reach out) → Create perfectly tailored messages that sound exactly like you → Navigate and access everything faster → Turn website visitors into booked meetings The best part? Early users are already seeing higher response rates and better-quality conversations. 1. Watch for your V3 access in the coming weeks 2. Book a 1:1 session with our team to maximize your results 3. Start turning intent signals into actual meetings Because at the end of the day, that's what matters - not how many messages you send, but how many meaningful conversations you start. Excited to see what you'll achieve with V3.

Are you leaving thousands on the table? 💰 Chances are, you're missing out on hundreds if not thousands in sales every month. If you're not using or optimising these 4 essential email marketing strategies, you're literally throwing money away. 🚨 1️⃣ Custom Segments: Target your audience with laser precision. 2️⃣ Targeted Welcome Flows: Nurture new leads into loyal customers. 3️⃣ Bespoke Post-Purchase Sequences: Maximise repeat sales and customer lifetime value. 4️⃣ Win-Back: Reach out to lapsed customers with personalised offers that pull them back in. Imagine this: You're working tirelessly to acquire new customers, only to lose them after the first purchase ❌ That's a recipe for disaster! 😱 I helped a 7-figure client who was facing the exact same problem. Their revenue was tanking due to a lack of targeted messaging at each stage of the customer journey, including the post-purchase follow-up. In just a few weeks, we implemented a series of targeted email flows and tripled their ROI. 🤯 Want to know how? DM "Flows" and let's chat about how I can help you unlock your hidden sales potential.

Reply just released a BIG update and here's why I'm excited about it ⬇ So Reply just released unlimited mailboxes to compete in the space currently dominated by Smartlead and Instantly. This means you can hook up unlimited email accounts all under one user license. This is the most scalable form of outbound. What separates Reply from Instantly and Smartlead is that it was built as a multi-channel engagement tool. They have a built-in dialer, LinkedIn automation, SMS and WhatsApp as well as a bunch of other features. Now you can run high volume email campaigns alongside multi-channel outreach, all from the same tool. Send your top 10% warmest leads to multi-channel and the remaining 90% to an infinitely scalable email channel to make up volume. Reply has an API so you can build all your campaigns from within Clay, use formulas to score leads, and push to different campaigns based on the score. We have built cold email + multi-channel systems previously using a mix of tools and automations so extremely curious to see if Reply can handle it all in one. We'll be testing a bunch over the next few months - more to come! P.S. This featured in the StackOptimise weekly newsletter - subscribe here to make sure you never miss a sales-tech update: https://lnkd.in/e27c5naV #salestech

There’s a lot of talk about “inbound led outbound” as if it’s some new revolutionary breakthrough People are running to scream that traditional outbound sales is dead That now you need someone to express interest first, and opt into something, or visit your website, before talking to them And I’ll be the first to say, this 100% has its place But here’s what people are getting wrong Let’s say for example, you’re focusing on reaching out to people that visit your website then opt in to a lead magnet or just visit your website Awesome, those are good people to contact But want to know how you can get WAY more people to visit your website By still sending 100,000 cold emails per month, which will lead people to visiting your website You should still be dialing as many people as possible and getting them into your ecosystem Utilize content to create demand Utilitize outbound to capture it Outbound isn’t going anywhere, it isn’t dead, it’s just changing And we’re building the technology shaped around these changes If you want to demo our dialer DM me “ZappX”

🔥 Why Most Sales Emails Deserve to Be Deleted! 🔥 In B2B sales, prospects are flooded with emails that all sound the same: product, product, product. It’s no wonder these emails get instantly deleted. 😬 As an experienced digital marketer, I’ve discovered a better way: - Personalization: I take the time to understand each prospect’s business and tailor my messages to their specific needs. - Value First: Instead of pushing a product, I offer helpful advice and solutions that address their challenges. - Engage, Don’t Pitch: I ask questions and start conversations, making my emails more engaging and less salesy. This approach has helped me stand out, get more responses, and build stronger relationships. If you want to improve your outreach and see better results, let’s connect! I’m always eager to share ideas and learn new strategies. #DigitalMarketing #B2BSales #ColdEmail #ValueSelling #MarketingStrategy #CustomerEngagement

My heart goes out to any product leader that has to compete in sales and marketing tech. Here’s why… I’m slowly turning into a cold email outbound expert. My head is spinning from the dozen different solutions that do “almost” the same thing. Here’s what I learned recently: - how to cost-effectively buy domains and mailboxes, - setup email authentication to prove you’re not a spammer, - warm them up so they look more like real people - build targeted B2B or B2C lead lists with verified emails that don’t bounce - send 10,000+ emails / month that don’t hit spam folders and getting really high open rates, via - mailbox rotation - a/b/z testing of subject lines and body content, - personalized multi-modal messages (text, image, video), and - contextualized messaging based on your products, services, LinkedIn activity, tech stack, and intent signals. Like this if you want to see some video walkthroughs of how to do this or DM me.

Outbound sales died and I didn’t get the memo. This reality hit us hard the second half of 2023 as our pipeline dried up and I didn’t understand why. Then it occurred to me that we invested very little if any at all, in any inbound! Big mistake! The thing is, the way people buy today has changed. People don’t want to be sold, but they do want to shop, learn, and buy. When I understood this, we shifted our thinking and redesigned our customer journey to better reflect a shopping experience for the digital age. We had to rethink our funnel: At the top — we create educational content allowing prospects to learn about the problem we solve from our perspective. At the middle — we built email automations with further education and nurturing those relationships At the bottom — this is where all of those 1:1 conversations and magic happens! This is how sales became marketing. How are all my other sales-driven CEOs doing?

What’s your take on the person you meet at a party who talks ONLY about themselves? If you’re anything like me, you’re looking for an exit or any excuse to leave the conversation. So then why do we think we should engage prospects by talking ONLY about our product and its associated benefits? Wouldn’t it be better to engage in a two-way conversation? Ask them who they are, what they like, what needs they have, what things they want to accomplish? Wouldn’t this create a more meaningful connection or prove more effective relationship building? It’s time to rethink your approach. Need help making the transition from marketing that’s product centric to one that’s buyer centric? Read our latest blog post about the buyer persona. https://bit.ly/3UvNquv Then reach out to start a conversation on how we can apply these principles to move the needle on your B2B tech marketing by focusing on the buyer’s journey 👉 talktohci@hcimarketing.com #B2BMarketing #Technology #BuyerPersona