Matteo Banzon’s Post

What follow-up steps should be taken after a sales call? Instant email + SMS providing value after the call. If you booked a 2nd call, use the same pre-call flow as your first call. If not, put them in a nurture sequence to stay top of mind

I answered a cold call today. And the caller got a demo booked in with me. Result! How? His first words to me were: "This is a sales call, but it's a well-researched sales call". It was a disarming opening which made me laugh. So I gave him 2 minutes. He told me a bit about the product, then I had a look at the website while on the call. The first page gave me a quick indication of how this could solve a problem. It's not a huge priority for me but potentially interesting so we booked a demo for a month's time. Sharing this because the approach stood out. The amount of spam email I get is crazy (today I blocked someone who kept sending emails with "Urgent" in the title even though it was just a sales email). But I very rarely get calls, and even more rarely get calls at a time I can pick up. And on those that I do pick up, most of the script is pretty dull and samey. It is hard to stand out from the crowd, and the amount of attention that anyone has is tiny. So hats off to those BDRs/SDRs who have figured out how to stand out in this challenging environment.

Let's talk about something that will become a life-saver for you and your sales team to excel your outbound results that much further: --> Subsequences. Subsequences are automatic messages that get sent out once you've categorized a reply as something. The photo below is an example of a positive reply subsequence we use at Breakout. The benefits of subsequences are that you can make your responding-to-lead time < 10 minutes, which will go a very long way for your conversions from replies to booked calls. In addition to speed, you can auto-set your follow-up messages to go out in a drip sequence over a few days, weeks, or months to never have to follow up with a lead manually again. Everything is completely done for you or your sales team with customized follow-ups every time. If you're sending enough volume out, you're going to be dealing with 25-50+ replies every single day. You can't afford to have somebody sift through and reply to all of those emails manually, but instead, you need someone to tag replies and throw them into a subsequence to do the heavy lifting for you. In my opinion, the best video on how to build subsequences was made by my guy Nick Abraham - so go to his channel to watch that video Hope this helps!

https://lnkd.in/eTwxVDDg Learn the best practices for following up with leads that didn't convert in direct sales. Find out how to choose your channel, time your messages, add value, build rapport, and ask for action.

Following up is where the magic happens! ✨ Did you know 80% of sales require 5 follow-ups after the initial meeting? 🚀 Master the art of persistence without being pushy. A well-timed follow-up can turn a cold lead into a loyal customer. Don’t leave sales on the table—follow up smart, follow up often! 💼 #FollowUp #SalesStrategy #SalesSuccess #Persistence

Did you know? 80% of sales require 5 follow-ups—yet most people stop after the first one. Following up isn’t “bothering” your prospects; it’s showing them you’re serious about helping. Whether it’s a quick check-in, an automated email, or a phone call, follow-ups keep your business top of mind and remind them of the value you bring. Are you following up enough?

https://lnkd.in/eN8yRMeW Learn the best practices for following up with leads that didn't convert in direct sales. Find out how to choose your channel, time your messages, add value, build rapport, and ask for action.

Do you freeze up on sales/discovery calls? Or avoid them because you're not sure what to do or say? Have you tried templates, scripts, and prequalification to try to make them "easier"? Then invitation to listen and learn how to stop "making it weird", build great relationships, and make some SALES!