Microsoft Viva’s Post

I often get the question from (business)relationships what it is that CM.com does. Well here's your answer 😉 The Dutch Grand Prix is THE perfect showcase where all of our solutions come together, can't wait until next weekend! 🏁 Are you also looking to deepen your consumer relationships? For example through personalised campaigns and/or a multi-channel customer service platform? Let's connect! #DutchGrandPrix #F1 #Engagementsoftware

For those wondering what Cháps is…? Huge shout out to the Wray team at Campari Group for curating this content piece on Cháps and our journey so far. If you are a black business owner, make sure to check out the Wray Forward programme for opportunities, resources & support. https://lnkd.in/eTudTqj4

This Heineken commercial video is moving. Our shared humanity is deeper than our differences, and when we are driven by curiosity rather than the will to win an argument, beautiful and respectful relationships can be formed. A respectful relationship is about loving and respecting each other despite our differences in beliefs and views. In the past year, I have become friends with people whom I never thought I could even sit with, because I would make personal assumptions based on their words and beliefs without truly knowing them. It took a moment of curiosity: 'I am curious to understand your thoughts because I am not able to see what you see. Help me see what I can’t see.' Curiosity opened my mind and my world, helping me understand things I previously struggled to grasp. More importantly, I realized that having strongly different views does not necessarily mean that we lack shared values that can foster bonds and develop into beautiful relationships. This is what we should strive for and teach our students: communicate to understand, communicate to seek the truth rather than to win arguments, and view disagreements as potential invitations to improve ideas or beliefs.

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/efbjyDGf #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

At a time of big international #investment announcements - and with the Netherlands consistently a Top 5 investor in the UK - it’s important to celebrate the individual companies who underpin this. And what better company to highlight than The HEINEKEN Company? 🇬🇧 🤝 🇳🇱   I was delighted to join an excellent Heineken-hosted evening in Amsterdam last week for ambassadors from over 20 countries across the globe. We celebrated Heineken’s major achievements including: ✅ Over £60m 📈 invested in the UK just this year alone ✅ Their focus on sustainability 🌎 (“Brewing a Better World”) ✅ Jobs created for over 2000 people in UK, 🤵 ownership of over 2400 pubs ✅ Contribution of over £1bn taxes to HMG every year, supporting our public services and social security. ✅ Their focus on supporting the diverse societies that their pubs serve is to be loudly applauded.   Business and trade can sometimes sound dry. Today seems a good day to celebrate the #joyandjobs that brilliant international businesses such as Heineken bring to us – and the tremendous investment #opportunities we offer to them.   (And just in case you’re worrying: Heineken are strongly committed to responsible drinking, and my most regular Heineken tipple is Heineken 0.0.)

The Coca-Cola Company 's "It's Magic When the World Comes Together" is a masterstroke in Olympic advertising. This campaign not only captures the spirit of unity but also reinforces Coca-Cola's global brand identity. 🥇 For agencies, there's a lot to unpack here: the power of emotional storytelling, the importance of cultural relevance, and the art of aligning brand values with a global event. Watch the ad here ⬇️ #CocaCola #Paris2024 #Olympics #Marketing #BrandBuilding #Advertising

How does The HEINEKEN Company systematize below-the-line creative excellence? Hear from Lalo Luna, Heineken’s Global Strategic Insight Leader, on how Heineken established and deployed standards for excellence, and how they use SellCheck, Inc. to help measure creative excellence.

The next stop on my study abroad was the Heineken Experience in Amsterdam. There we learned about the history of the company, their manufacturing processes, and the future of the company. Continuing the theme of data, we examined how data is used in the past, present, and future of the company. Historically, data was used to drive a number of key points for Heineken. In the lab, their famous A Yeast gives their beer its characteristic taste. In the marketing side, Heineken was the first imported beer in post-prohibition America, tapping into a large market. In the present, data is used extensively in the manufacturing process to ensure quality. From watching the temperature as the must is boiled to utilizing both vertical and horizontal fermentation, there is a strict manufacturing process to ensure the best possible product. Looking towards the future, Heineken is focusing on sustainability with their “Brew a Better World” initiative. This is a multifaceted project, but includes goals such as moving towards net zero carbon, maximizing recycling, and offering 0% alcohol beers. #mtsueurope2024

Looking for value creation in Digital journey? This is one story of how we made it at HEINEKEN VIETNAM unlocking incremental growth with Product recommendation on B2B Sales! #HeinekenDTGlobalAward #2ndPrize #HeinekenVietNam #RTMTransformation #OneTeamOneDream

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