Miranda Marquit, MBA’s Post

I wouldn't be in business if writing X and LI posts were so simple. There's an art to it. It requires a set of skills. You need to know what questions to ask. You must coax the information from people at the highest level. Most don't give it up freely. You must research your client and their competitor's content. It must be categorized under "pillars." You need to understand what's been working or flopping. You must devise a strategy: - posts - articles - podcasts - short video's - lead magnets - landing pages - newsletter content All of this before you write a single post. That's why people hire me. I deliver assets, not empty promises.

An hour ago, I published an announcement I've spent years agonizing over. After 7 years of writing hundreds of blog posts (and hundreds of thousands of words) about podcast marketing... I'm writing a book. It took a while, but I've finally found the angle: How to design a recommendable show that grows via word of mouth. Design is the key word. Word of mouth is the number one way podcasts grow, but most podcasters either: a) Assume it will happen organically b) Think of it as some mystical force beyond their control The reality, however, is that word of mouth can be designed for. Engineered. And woven into the fabric of a show. My goal with this book is to show you how. My suspicion is this will be at least a year-long project. And while I'm excited to dig in and explore the nooks and crannies of the topic, I'm also aware it's not going to be easy. Case in point: I finished the book outline a couple of weeks ago. The next step is to start writing. But instead... I've read 3 books (and bought 5 more) and listened to ~30 hours of podcasts on writing non-fiction books. I've joined a writers' community and am going through a course. All useful on the surface. All most definitely procrastination. So I figured it's time for some public accountability. If you're interested in following along, leave a comment below or DM me with your best email address and I'll add you to the update list. I'll be sharing my process, learnings, early drafts, etc as I go through the process, as well as regularly asking for feedback. After sending out the announcement to my newsletter an hour ago, it looks like there's at least some early interest in the topic 👀 That's a relief. If you'd like to join them, leave a comment and I'll add you to the list.

If you're sending emails to your subscribers about your writing retreat and still not getting many registrations or applications, you don't have to sit and wonder why any longer. In this episode of my podcast, "Your Writing Retreat Connection," I walk you through how to check your email marketing data to pinpoint why your email messages aren't working to fill your retreat spots and what you can do to fix them. If you don't already send regular emails to your subscribers, you're missing out on a huge opportunity to get your writing retreat in front of the exact people who want what you offer. For more info on how to do that, check out the link in the show notes for Episode 13, Building Your Audience. You can check out the full episode here >> ywrcpodcast.com/057

For the first time in 1 year I have nothing to write today. - I don't have any ideas - I'm not in the 'writing mode' - I didn't batch create my content But still I am writing this post. Because In 1 year, I have learnt one thing : Commitment brings results. Hence I showed up in your feed. Here is how I'm going to fix this situation: 1) Block 4 hours tomorrow morning for content. 2) Scroll through my LinkedIn feed and save ideas that interest me. 3) Watch two podcasts on YouTube. (They give me unique content ideas.) 4) Dump my rough post ideas into my Notion calendar. 5) Organise the ideas into weekly post themes. 6) Write seven posts. Whether you have ideas or not, Show up for what you've committed to. PS: Do you also maintain a content Calendar?

I was running out of content ideas for LinkedIn. It wasn’t writer’s block but  Not knowing what to write. I felt clueless and upset.  After giving it a thought,  I realized what was I doing wrong. I wasn’t consuming enough content.  Once I identified this gap, I made a conscious effort  to immerse myself in articles, books, podcasts, and conversations. Here's why consuming content is crucial: - Improve Writing: Read good content to better your style and grammar. - Get Ideas: Find new ideas by seeing others' approaches. - Learn Tips: Study successful writers to see what works. - Stay Motivated: Get inspired by others' success. Keep feeding your mind, and the ideas will flow. P.S. Have you been in this situation ever? 🤔

Why I Still Prefer Books in a World Full of Content These days, there's no shortage of content—podcasts, YouTube, endless social media feeds. It’s easy to get caught up in the whirlwind of quick tips and fast learning. But, despite all of that, I keep finding my way back to books. Here’s why: Real Focus: When I’m reading a book, it’s just me and the pages. No distractions, no notifications. I get to dive deep into a topic without switching tabs in my mind. Intentional Time: Picking up a book feels different. It’s a choice to slow down, absorb information at my own pace, and reflect on the words—something that often gets lost in the fast-paced content everywhere else. Connection with Ideas: There’s something about the way ideas unfold in a book that podcasts or videos can’t quite replicate. It’s like having a long conversation with a mentor or an author. Books aren’t going anywhere for me. They’re a reminder that learning doesn’t always have to be rushed or bite-sized—it can be slow, thoughtful, and intentional. What do you prefer for learning? Would love to hear your thoughts!

Sometimes people ask me how I manage to post every day in an ok quality with a job that probably comes with a lot of responsibilities Do I have a ghostwriter? Do I have a special system in place? Do I use GPT? Do I schedule my posts? Anything else? Nope Nothing special in place All there is: I frequently go for runs I listen to podcasts I read books and above all: I practice sales - every single day That is where the ideas come from I write them down on a notion page Sit down at 7 am Choose a topic And start to write Usually 10-20 min And click "post" That is it. That is my system What I found to happen after I wrote 30 days in a row: I was constantly thinking: "What can I write on LinkedIn?" And that helped me in the moment something interesting happened to write it down as an idea That probably will happen to you as well Just start with those 30 days And never stop to practice what you preach

Here are the answers to the 5 most asked LinkedIn questions: 1- How can I start posting consistently? Consistency doesn't mean daily. Start somewhere. You'll build the momentum. 2- What is the best time for posting? There's none. Find what works for you. But make sure you always post at the same time. 3- How will I find content ideas? There are 100 ways. LinkedIn posts, books, podcasts, and comments. 4- What is the best-performing content format? You have to experiment to see what works. What worked for one creator might not work for the other. 5-How many posts should I make per week? In the beginning, the more the better. Just make sure you don't burn out. And the most important factor is experimentation. The more you experiment the better ways you find. P.S. Any question related to LinkedIn that troubles you? (Authored by Elia Waheeb, Copywriter Flourish Digitals).

How to learn from history's greatest founders : Read their biographies. That's how I became a better marketeer, I kept reading books from the Godfathers of copywriting, advertising, direct mail, ... And that's how you can become great in any topic, with 1 book. Big books will always be better that 2-min read on blogs of people trying to sell a certain product. All high-performers read constantly for that exact same reason. What reading long biographies taught me : Once you learn the foundation of human psychology and the triggers that make people buy, you know how to sell. Same principles that were invented +100 years ago often still apply. Some are proven wrong over times sometimes though. I reorganised my whole life on Notion recently and made my book list. Still ain't far in my journey, but you get the idea. I still have a lot of reading ahead, but progress has been quite steady. Most of these books changed my life, the way I think and act in my daily carreer has been tremendous. Most book you'll find in the list actually come from 1 source only and that's Founders Podcast. Highly recommended. Link of this list will be in the comments. Enjoy the reading!

When was the last time you read an e-book or whitepaper? For me, about a year ago. Most of us don't find long, written content pieces appealing anymore. And still, B2B businesses bet on long e-books and whitepapers in their marketing. Grabbing the attention of your prospect is incredibly hard. Why would they pay attention to whatever you have to say? The only way to grab attention is to make your content hyper-relevant to your audience. A big part of this is the format. Media consumption habits change. The way your prospects consume media changes. If you want your prospect to listen to whatever you have to say, make sure that you put it in a format that they like, today. What type of business content did I consume lately? - LinkedIn posts (written, carrousel, video) - YouTube explainer videos - Podcasts - Instagram & TikTok shorts Ask the same questions to your prospects!