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Verizon, AT&T and T-Mobile collectively reported more new postpaid phone customer additions in the third quarter than most financial analysts expected.
That's noteworthy considering those analysts have been expecting a slowdown in that kind of growth for years now – but that decrease has so far never really materialized.
Some executives in the space expressed mild consternation at the situation.
"As it relates to growth in the industry, there are weird dynamics that are hard to predict there," T-Mobile CEO Mike Sievert said last week during his company's earnings conference call, in response to a question on the topic.
"We've done a pretty good job predicting our business," he added. "But predicting what happens in the 'market growth' has been more difficult."
Sievert blamed at least part of the market's overall increase on "lower calorie" net customer additions, including customers subscribing to free lines of service that they might not actually be using. That's a criticism he has previously levied at cable operators like Charter Communications, though executives at those cable companies have disagreed.
But Sievert also pointed to an ongoing movement among prepaid customers to postpaid plans as something to watch.
"Now this one, this one could possibly be a canary in the coal mine you're looking for, because we have seen over the past five years during these vibrant economic times, lots of transference from prepaid to postpaid," he said. T-Mobile itself recorded 175,000 prepaid customers shifting to its postpaid plans during the third quarter.
"Maybe that one would be an indicator if you see that slowdown because this is a demonstration that customers are qualifying for postpaid plans over these last five years. So that's one to watch," Sievert said.
Postpaid phone customers are those that pay for their services after using them, and are considered the most valuable kind of customer. Prepaid services – those that customers pay for before using – are often used by customers with lower credit scores and are therefore viewed as less valuable. Thus, a slowdown in the movement of prepaid customers to postpaid plans could indicate wider economic troubles, which would then affect growth rates in the wireless industry.
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Mobile Expert at TMobile
2moDoes this mean your Frontline retail employees will get more than a 0.50 raise we should get a $2 raise